12,733 The Drum Beat 703, ommunication and Change News and Issues, Jan. 13. 2016

The Drum BeatCommunication and Change News and Issues – The Drum Beat 703
Jan 13 2016
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From The Communication Initiative Network – where communication and media are central to social and economic development.
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EXPERIENCES
  • 1. Shuga: Engaging Tanzanian Young People in HIV Prevention through Edutainment Radio
    Shuga is a participatory radio serial drama aimed at increasing knowledge and uptake of HIV testing and counselling (HTC) and condoms among youth aged 15-24. The 12-episode entertainment-education (EE) drama series showcased the daily lives of 4 young fictional characters whose choices, dreams, friendships, challenges, and triumphs were designed to resonate with the realities of many young people in a country where HIV is an ever-present threat. Key strategies included: fostering national leadership and collaboration through the Shuga Advisory Committee, partnering with a community media capacity initiative, creating a media outreach and feedback mechanism through radio listening clubs, promoting of Shuga in various platforms, and employing a mix of monitoring and evaluation approaches. [United Nations Children’s Fund (UNICEF) Tanzania in collaboration with the Tanzania Commission for AIDS (TACAIDS), the United Nations Educational, Scientific and Cultural Organization (UNESCO), and other partners]
  • 2. Communication for Development Approaches in the Australian NGO Sector and Academia
    In June 2015, an event in Melbourne, Australia brought together academic researchers non-governmental organisation (NGO) practitioners who are involved or interested in communication for development (C4D) work in Australia. During the first portion of the seminar, attendees listened to a series of informal 15-minute presentations on various organisations’ work or research in the area of C4D. A variety of communication approaches were outlined. Following the presentations was a “C4D Jam”, which provided participants with the opportunity to ask specific questions and then engage in a group conversation around issues such as ethics, power, inclusion, and participation. [Valentina Baú from the University of South Wales and Tait Brimacombe from La Trobe University]
  • 3. A3 Project: Expanding Family Planning Access, Availability, and Awareness
    Working in Africa, the A3 Project uses a multi-pronged approach in an effort to expand access to family planning (FP) information and services. Activities include: collaboration with faith-based organisations (FBOs), the use of mobile technologies to expand access to FP, and work with youth-serving organisations in Rwanda to improve the sexual and reproductive health (SRH) of very young adolescents. For instance, in Rwanda, A3’s interactive curriculum, CycleSmart+, is designed to engage parents and teachers in supporting conversation and learning among youth about sexual and SRH. [Institute for Reproductive Health (IRH), Bill & Melinda Gates Foundation]
  • 4. Research Project: Rights of the Child for the Digital Age
    “How can we give children and young people voice in the debate that explores the impact of digital access and use and their rights?” This was the core question guiding a research project involving 17 organisations in 16 countries that resulted in a multi-media package sharing the perspectives of 148 children speaking 8 different languages. The project aimed to document and analyse the ways that children themselves conceptualise and enact their rights in relation to their digital media practices. A workshop resulted in 3 outputs: a short film using footage crowdsourced from children via the project’s partner organisations, a scholarly report analysing the content generated by children who participated in the project, and a set of “digital champion” stories. [Young and Well Cooperative Research Centre (CRC), the Institute for Culture and Society at the University of Western Sydney, the Berkman Centre for Internet and Society at Harvard University, and U! NICEF, in partnership with the Digitally Connected Network]
  • 5. Creating a National Evaluation Framework on Gender Violence: White Ribbon Canada
    “In October 2013, White Ribbon Canada began coordinating a National Community of Practice (NCoP) composed of organizations with projects funded by Status of Women Canada’s ‘Working Together: Engaging Communities to End Violence Against Women and Girls’. Together we continue to foster a National Community of Practice focused on sharing lessons learned, challenges and enabling factors in engaging men and boys for gender-based violence prevention.” Through quarterly web conferences, this Canadian NCoP has brought together 9 partner organisations to develop a national evaluation framework to identify shared results across their programmes and to provide an evaluation resource tool on gender-based violence prevention and engaging men and boys.
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STRATEGIC THINKING
  • 6. Our Valuable Voices: Community Digital Storytelling for Good Programming and Policy Engagement
    CARE is using a participatory development approach – Community Digital Storytelling (CDST) – in an effort to enable people (especially those living in poverty) to gain knowledge, build their confidence, and share their concerns. Through CDST, community members collectively create and share stories in their own language using audio, photos, and music. This report focuses on how CARE in Vietnam integrated CDST into the Integrated Community-based Adaptation in the Mekong (ICAM) project, whereby the storytelling process makes it possible to show how climate change impacts daily life. “Community members should be involved in determining who will see the photo-videos and be part of the resulting discussions where possible as this can deepen their confidence and capacity for engaging with and influencing decisions that affect them.” [Mar 2015]
  • 7. Leveraging the Power of Knowledge Management to Transform Global Health and Development
    by Tara M Sullivan, Rupali J Limaye, Vanessa Mitchell, Margaret D’Adamo, and Zachary Baquet
    This document discuses the meaning of knowledge management (KM) and examines its role in social and behaviour change communication (SBCC) for health. A case study describes the Bangladesh Knowledge Management Initiative (BKMI) project, which focused on strengthening the SBCC capacity of the health, population, and nutrition units of the Bangladesh Ministry of Health and Family Welfare (MoHFW). BKMI conducted an eHealth pilot to improve field workers’ knowledge and skills in the use of information and communication technologies (ICT) and their ability to integrate messages on knowledge for counselling clients. The training used netbooks with a toolkit that contained 116 HPN SBCC materials, including TV spots, flip charts, brochures, posters, and job aids, vetted by both the MoHFW and the field workers themselves. [Apr 2015]
  • 8. Developing Disaster Preparedness Education via Broadcast Media and Community Involvement
    by Eila Romo-Murphy
    Acknowledging the interconnectedness of stakeholders in Indonesian communities, this dissertation applies a relational view of managing these networks in examining the disaster preparedness communication between community groups, the NGO network, and the news media network. In addition to the dialogue between the stakeholders, each stakeholder participates in webs of relations. “In developing countries, such as Indonesia, community radio forms one way of enhancing the local voices and providing community members with a platform to share their narratives. There is also a need for creating structures in the local government that facilitate community-based decision-making and management.” [Nov 2014]
  • 9. Repurposing Global Polio Eradication’s Tool Kit: A Report of the CSIS Global Health Policy Center “Polio Legacy” Activities in India
    by Nellie Bristol
    Officially declared polio-free in March 2014, “India is using polio systems – including microplans, communications networks, personnel, cold chain equipment, and monitoring methods – to improve surveillance and immunization for measles and immunization coverage for other vaccine preventable diseases.” Drawing upon her experience as part of a Center for Strategic and International Studies (CSIS) 2-week trip to India, Bristol suggests that the success of countries such as India can serve as models. For instance, communication strategies involved publicising and generating interest in polio campaigns along with convincing reluctant parents that the vaccine is safe by making repeated visits to households and engaging the services of local influencers – religious leaders, celebrities, and others admired in the community. A key component was the Social Mobilization Network, or SMNet. [Sep 2014]
  • 10. Using SenseMaker to Understand Girls’ Lives: Lessons Learnt from Girl Hub
    Girl Hub is using a story collection research methodology called SenseMaker to help generate girl-centred evidence to inform girls’ empowerment interventions. It details how the analytical framework is based on 4 types of questions and analysis that help the storytellers to identify what the story illustrates about knowledge and behaviours, along a continuum. Using collection and analytical software, SenseMaker is then able to generate data and related visual representations. In Ethiopia, SenseMaker highlighted girls’ migration as an emerging trend. The stories collected are also being used to help inform the Yegna radio drama produced in Ethiopia about the lives of teenage girls. [May 2014]
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MATERIALS
  • 11. UNESCO’s National Media Development Indicators (MDIs) Assessment Reports
    This ongoing series of country reports assesses media development based upon a wider UNESCO initiative to assess the strengths and weaknesses of national media sectors across the globe using a common analytical framework. Key features of the assessment process are that it is nationally driven, participatory, inclusive, and gender-sensitive. The reports are intended to provide local stakeholders, including civil society, state institutions, and relevant professional communities, with a detailed mapping of key media development needs in each country.
  • 12. Community Screenings for Participatory Video – A Guide
    by Gareth Benest
    Produced and published by InsightShare, this guide is designed to provide ideas and inspiration for organising community screenings as part of a participatory video process. It includes advice on planning and delivering an effective screening, practical suggestions for logistics and technical considerations, facilitator tips, checklists, and short case studies from a variety of projects in Uganda, Kenya, the Democratic Republic of Congo, India, Myanmar, and the United Kingdom. [2014]
  • 13. My Guide to Voting
    In advance of Fiji’s first national elections (September 17 2014) since the military coup of 2006, the Fiji Women’s Right Movement (FWRM) ran the I Am Voting social media campaign and worked with the Fiji Young Women’s Forum (FJYWF) to engage young Fijian women to actively discuss issues related to their citizenship rights. The colourful comic book is meant to provide “an election adventure” where the reader learns about her right to vote and how she will be able to participate in deciding the future of Fiji. There is a glossary explaining potentially unfamiliar words as well as checklists and other tools designed to help the reader make decisions.
  • 14. Vaccine Noncompliance and Communications: Anti-Vaccine Dynamics, MMR Outbreaks and Messaging
    by John Wihbey
    The author offers a summary and synopsis of recent research on immunisation and communication issues focused on topics such as anti-vaccine information, trust, and attitudes, as well as media/analysis tips. He says: “Despite the importance of this issue, little research has been done on how newer forms of technology and communication, including social media or video-sharing sites, influence health decision-making. And there are basic questions about the effectiveness of traditional public health campaigns.” [Harvard University’s Shorenstein Center on Media, Politics and Public Policy, May 2014]
  • 15. ¡PODER!
    ¡PODER!, which means “power” in Spanish, is a docu-drama, film-based tool that is based on the real-life story of 2 indigenous girls in the small town of Concepción Chiquirichapa, Guatemala, who challenged their local mayor to create policies and funding to ensure that girls in their town had access to education and healthcare. Filmmaker Lisa Russell created the story from the ground up by developing the script in collaboration with the 2 girl leaders and having them play themselves in their own story. [Apr 2014]
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This issue of The Drum Beat was written by Kier Olsen DeVries.
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The Drum Beat is the email and web network of The Communication Initiative Partnership.

Full list of the CI Partners:
ANDI, BBC Media Action, Bernard van Leer Foundation, Breakthrough, Citurna TV, Fundación Imaginario, Fundación Nuevo Periodismo Iberoamericano (FNPI),Heartlines, Johns Hopkins Bloomberg School of Public Health Center for Communication Programs, Maternal and Child Survival Program (MCSP), MISA, Open Society Foundations, Oxfam Novib, PAHO, The Panos Institute, Puntos de Encuentro, SAfAIDS, Sesame Workshop, Soul City, STEPS International, UNAIDS,UNICEF, Universidad de los Andes, USAID, World Health Organization (WHO), W.K. Kellogg Foundation

The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.

Chair of the Partners Group: Garth Japhet, Founder, Soul City garth@heartlines.org.za

Executive Director: Warren Feek wfeek@comminit.com

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The Editor of The Drum Beat is Kier Olsen DeVries.
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