"Contra el silencio y el bullicio invento la Palabra, libertad que se inventa y me inventa cada día". Octavio Paz, Libertad bajo palabra.
Don’t hate advertising, hate bad advertising This article was written by our Marketing and Innovation Director in Milan, Luca Della Dora and was first published in Italian here. If you are the kind of person that doesn’t have the patience to read long articles, here’s the quick version of this piece: “no, the advertising industry is not dead,... Leer más →
The Communication Initiative Subscribe | Unsubscribe January 16, 2020 Development Classifieds: Welcome to the Market Place for International Development! Follow @warrencomminitView The Communication Initiative on Facebook And please "Like" and "Tweet" all relevant pages below to your "Friends and Followers." THIS ISSUE INCLUDES: Job Vacancies Training and Events RFPs Books, Videos, Journals Development Classifieds is... Leer más →
What Greta Thunberg can teach brands about decoding Gen Z It’s been a busy start to 2020 for climate activist Greta Thunberg. Fresh from turning 17, she staged a school strike where it all began at home in Sweden then slammed Australian politicians for inaction as bushfires raged across the country – all within the new decade’s first three... Leer más →
We Are Social’s Monday Mashup #475 Facebook bans deepfakes from all its platforms Facebook has announced a policy change that will see the social network ban manipulated videos and photos – aka deepfakes – from its platforms. In a blog post announcing the changes, Facebook said that it would begin removing content that has been edited... Leer más →
Global trends shaping marketing in 2020: Part 2 What will be the most significant trends to impact marketing in 2020? Following yesterday’s blog post, our remaining global leaders from around the world share their thoughts on the trends that will shape marketing, and social media, in 2020. Nathan McDonald, Co-Founder and Group CEO The New Influencer... Leer más →
We Are Social’s Monday Mashup #474 You now need a Facebook account to sign up to Messenger Facebook has confirmed that it has changed the sign up process for new users wanting to join its Messenger service, removing the option to access the messaging platform without a Facebook account. Previously, new users were able to... Leer más →
The dawn of a new influencer economy Influencers, creators, marketers and social platforms exist in a symbiotic – and largely profitable – relationship. Yet if we follow the money, the next decade of influencer marketing looks quite different from the last. A new influencer economy for the 2020s is emerging. And with influencers starting... Leer más →
The Year in Culture 2019 The internet is full of content that can make us laugh, freak us out and fill us with hope for the human race. But it’s more than just trolls and lols. If you know what to look for, memes, tweets and everything in between can serve as an early warning... Leer más →
The work that won 2019 It’s been another great year for the creative industry and not a bad one for We Are Social, if we do say so ourselves. We’ve picked up a few Lions for our work with WWF and Audi; campaigns like Ikea’s Sensitive Rooms have boosted the We Are Social trophy cabinet. As... Leer más →
