13,565 Evidence and Impact Data: Selections from the SBCC Summit, The Drum Beat 760, June 27 2018

The Drum BeatEvidence and Impact Data: Selections from the SBCC Summit – The Drum Beat 760
June 27, 2018
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In this issue:

Safer sexual behavioursHealth service utilisationGBV reportingART monitoringFP referralsHighest-HIV-burden communitiesBreastfeeding boostLBW babiesContraceptive uptakeBed netsMultiple sexual partnersCondom useYoung fathersHandwashingWomen and careseekingCritique of the draft Declaration from a What Works perspectiveTake the survey

From The Communication Initiative Network – where communication and media are central to social and economic development.
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This was the “What Works?” Summit! An important rationale for The 2018 International Social and Behavior Change Communication (SBCC) Summit featuring Entertainment Education, April 16-18 2018 was to identify and review compelling data that demonstrate evidence for the impact of our common field of work. The framing document [PDF]positions “What Works?” in this way:

“…donors and others who support the field, and development policy makers who want to prioritize it, face major challenges in understanding what works and what does not work, what they can expect from an investment in this area and explaining its impact to sometimes skeptical publics.”

For your review and possible use, some of the evidence and impact data presented at the Summit follow. (Any additions to the quoted material, deemed necessary by the editor for clarity, are indicated by square brackets; URLs open as PDFs.) You can search for other data in the collection of all Summit presentations at this link – filtered for the Evidence and Results tag (click through each of the days).



Access What Works? Summit Presentations

Click here and follow the instructions to access all the presentations from the Summit.

In order that the numerous Summit presentations are located and accessible as an integral part of a comprehensive platform, network, and community for this field of work, The CI will be incorporating many of them within our Groups process over the next few months. But you can access all of those submitted by presenters at this link at this time.


  • 7Breastfeeding – increase from 29% to 63%
    Presented by Aida Shambetova, JSIFrom the Summit presentation Adapting Nutrition and Hygiene Training and SBCC Materials and Approaches for Part-Time Community Nutrition Volunteers SPRING/Kyrgyz Republic: “Many nutrition outcomes improved significantly between baseline and endline in intervention areas….[T]he % of women taking iron for 90+ days almost doubled (22-40%)….Women’s dietary diversity also improved markedly – % women consuming at least 5 food groups 38% to 71%….A significant increase in exclusive breastfeeding practices from 29% to 63%….[There was d]eclining consumption of junk food among younger children.”
  • 8Low birthweight (LBW) – 9.4% – intervention group; 22.1% – comparison group
    Presented by Morseda Chowdhury, the University of SydneyFrom the abstract of the Summit presentation Balanced Plate Nutrition Education: Change in Birthweight in Rural Bangladesh: “The mean birthweight in the intervention group was 127g[rams] (95% CI 64-190) greater than that in the comparison group (2866 g vs 2740 g; P<0.001). The prevalence of LBW was 9.4% in the intervention group and 22.1% in the comparison group (P<0.001). Multivariable analysis revealed that the odds of having LBW was 68% lower in the intervention group than in the comparison group (P=0.015) when adjusted for other variables in the model taking cluster effect into account.”
  • 9Contraceptive uptake – increase from 26% to 41%
    Presented by Stephen Sitati, IPAS Africa AllianceFrom the abstract of the Summit presentation C4C Project: Improving Contraceptive Uptake and Method Mix Among Youths 15-24 in 7 Counties in Kenya: “Results [of the Choice for Change (C4C) project] show significant difference (x2=65.4540, p=0.000) in sites where there was both demand and supply interventions compared to supply only sites. In the 101 sites with both demand and supply, the proportion of young women receiving long-acting reversible contraceptives (LARC) increased from 26% (9,730) at baseline to 41% (13,344) after one year of implementation compared to 64 supply side only sites from 20% (6,960) at baseline to 30% (8,047) after one year of implementation. We have seen improved contraceptive update and method mix between LARC and short-term methods in all categories with better percentage in facilities with mixed interventions.”
  • 10Bed nets – 9.3% increase
    Presented by Bolanle Olapeju, Johns Hopkins Center for Communication ProgramsFrom the abstract of the Summit presentation Effects of a Malaria Treatment and Prevention Campaign on Caregivers: Use of Bed Nets in Nigeria: “The proportion that slept under a net was 72.4% among the caregivers that were exposed to the media campaign compared to 72.1% among those that were not exposed. This apparent lack of variation in net use between the two groups is possibly due to the significant differences in the sociodemographic characteristics that are associated with net use and/or campaign exposure. PSM [propensity score mapping] adjusted for this selection bias and the results showed a significant increase of 9.3 percentage points in the prevalence of net use (p<0.01).”



ENQUIRY: Your priorities, opportunities and challenges!
What kinds of challenges and opportunities infuse your communication and media development, social and behavioural change work? This survey is a chance for you to let us know! We will report back on results and trends so you can gain insights from your peers in the network.
Click here to lend your voice.
This issue of The Drum Beat was written by Warren Feek and Kier Olsen DeVries.
The Drum Beat is the email and web network of The Communication Initiative Partnership.

Full list of the CI Partners:
ANDIBBC Media ActionBernard van Leer FoundationBreakthroughCiturna TVFundación ImaginarioFundación Nuevo Periodismo Iberoamericano (FNPI)Heartlines,Johns Hopkins Bloomberg School of Public Health Center for Communication ProgramsMaternal and Child Survival Program (MCSP)MISAOpen Society FoundationsOxfam NovibPAHOThe Panos InstitutePuntos de EncuentroSAfAIDSSesame WorkshopSoul CitySTEPS InternationalUNAIDSUNICEFUniversidad de los Andes,World Health Organization (WHO)W.K. Kellogg Foundation

The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.

Chair of the Partners Group: Garth Japhet, Founder, Soul City garth@heartlines.org.za

Executive Director: Warren Feek wfeek@comminit.com

The Editor of The Drum Beat is Kier Olsen DeVries.
Please send additional project, evaluation, strategic thinking, and materials information on communication for development at any time. Send to drumbeat@comminit.com

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