13,491 Postgraduate C4D Education around the Globe, The Drum Beat 754, March 28 2018

The Drum BeatPostgraduate C4D Education around the Globe – The Drum Beat 754
March 28, 2018
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This Drum Beat builds on the August 2017 Drum Beat 741 – The State of C4D in Academic Institutions. This newsletter forms part of our continued effort to support the role of universities in strengthening the field of communication for development (C4D). With support from the Temple University School of Media and Communication, The Communication Initiative (The CI) has compiled a growing list of university Masters courses in the field of C4D. The purpose is not only to highlight these courses for those wanting to build their skills in this field, but also for universities to share experiences, network, and collaborate.

Below, we provide a snapshot of what has been compiled so far, organised geographically. The full listing can be found on our website here. The summaries include background information on each course, details on the course curriculum, an outline of teaching methods, and information about key staff members.

To provide context, this newsletter also shares some of the discussion threads from The CI’s University and Higher Education Network, which was also set up as part of the Temple partnership. (See details below if you would like to add your Masters course and/or join this community of higher education practitioners.)

From The Communication Initiative Network – where communication and media are central to social and economic development.
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In late November 2017, several members of The CI’s University and Higher Education Network engaged in a discussion about the state of C4D in academia that highlights some challenges, which can be addressed in part through collaboration. For example:

  • The University of Malawi’s Andrew Chimpololo laments the fact that, “[d]espite our university being around for about 52 years, I have realised that we do not have programmes focusing on C4D except for an Masters degree programme in Behavioural Change Communication. Now we are faced with the challenge of implementing a top-down approach to come up with similar C4D programmes at the undergraduate level. Outside our university, the situation is worse. Most public and private universities have focused more on Linguistics and Journalism rather than C4D…”
  • * In response, Lebogang Ramafoko offers this: “Soul City recognised that gap and partnered with the School of Public Health to offer social and behaviour change courses, including a masters degree. this proved worthwhile and i am sure we can share ideas of how we did this.”
  • Chancy Mauluka then said: “At UNICEF Malawi the thinking is also the same and we are partnering with academic institutions. Andrew, we can link up for more details.”
  • * Expanding on the theme of collaboration, Sara Nieuwoudt writes about the process of the University of the Witwatersrand’s development of their Master of Public Health with a specialisation in SBCC. It emerged from a partnership between Wits and Soul City, with an aim to address gaps discussed here between theory and practice. “The original curricula were developed with inputs from an Advisory Board that included Rafael Obregon, Bunmi Makinwa, Sue Goldstein, Shereen Usdin and Thomas Tufte among others. This has been refined through the inputs of our student/practitioners and other great contributors such as Silvio Waisbord, David Mould, and Adebayo Fayoyin….We’ve had experiences working with other universities in Armenia, Nigeria, Tanzania and most recently Malawi in sharing our experiences of setting up academic programmes and/or short courses in SBCC. The Malawi exchanges are ongoing and are also involving the Government of Malawi’s Ministry of Health in ensuring that courses are designed to address the government’s communication training needs. We have also partnered with UNICEF and Ohio University in offering the face-to-face component of a blended learning C4D course. We are happy to share any or all of these experiences with this group as part of the conversation.”

Join The CI’s University and Higher Education Network
This network – a moderated group that anyone can join – provides the space for people teaching, studying, or researching communication and media for development, social and behavioural change in academic institutions to share knowledge, research, ideas, and strategic thinking derived from their work and experiences, as well as to provide peer support on the issues and challenges experienced by group members related to their academic work. The growing network has 7,095 members (as of March 26 2018) from The CI network working in academic institutions, including staff from all the universities featured on the CI site.

Simply register with The CI (free of charge) here – or, if you are already registered, log in and click here.



  • 1. Masters by Research at the Centre for Communication, Media and Society – University of Kwazulu-Natal
    Durban, South Africa
    This programme is housed at the university’s Centre for Communication, Media & Society (CCMS), which was established after the Soweto uprising of 1976 in order to develop strategies of cultural resistance through media and culture. The Masters programme aims to prepare independent researchers in the areas of their specific disciplines – Social Change and Health Communication; Cultural Studies in Practice and Media Analysis – and to ensure that students are able to generate knowledge at an advanced level by conducting original research that addresses complex context-based issues, under the guidance of the research supervisor.
  • 2. University of Nairobi – Bachelor and Masters of Arts Development Communication
    Nairobi, Kenya
    The School of Journalism and Mass Communication (SOJMC) was started in 1970 as a project of the United Nations Educational, Scientific and Cultural Organization (UNESCO). SOJMC’s Bachelor and Masters of Arts programmes in Development Communication Studies have been designed to respond to the emerging trends that present critical communication challenges to Africa. The Masters exposes students to broad interdisciplinary perspectives on communication, including: communication research techniques; communication for social change; strategic communication; monitoring, management, and evaluation of communication; and journalism and media studies.


  • 3. University of Hyderabad – Masters in Communication
    Hyderabad, Telangana, India 
    The Masters programme is offered in 3 streams: Radio & Video Production; Print Journalism & New Media; and Communication & Media Studies. The Department of Communication was started in 1988 as part of the Sarojini Naidu School of Arts & Communication, which also houses the departments of dance, theatre, and fine arts. Right from the beginning, the programme attempted to train students to understand communication for social change and impart media production skills that could be used to further that larger goal. Students study the process of mass communications from the perspective of mass communication theory, political economy, historiographical/ cultural studies and development. They also train in skill sets such as print and new media journalism, electronic media production, communication studies, and advertising and public relations.
  • 4. Tezpur University – MA in Communication for Development
    Tezpur, India
    This Masters programme was launched in July 2016 with support from the United Nations Children’s Fund (UNICEF) to cater to the needs of trained development communicators in the country. The curriculum follows the Communication for Social and Behavior Change framework: Learning Modules for Academic and Training Institutions in India published by UNICEF. Students undertake a 6-month internship with a development agency in their final semester. The course tries to facilitate interaction with field experts during all parts of the programme, and students are required to work with people from marginalised rural communities and facilitate participatory media exercises.


  • 5. London School of Economics – MSc Media, Communication and Development
    London, United Kingdom
    This programme offers advanced interdisciplinary education and training in contemporary theory and research in the field of media and communications and its application in the Global South, with a particular emphasis on low-income country contexts. The Department of Media and Communications seeks to address crucial issues about knowledge construction, political agency, cultures and identities, the fast-changing digital sphere, and governance of media and communications environments. Their work is strongly comparative and transnational.
  • 6. University of East Anglia – MA Media and International Development
    Norwich, United Kingdom
    Through a study of both theory and practice in specialised media and development modules, students focus on C4D and international coverage of development and developing countries, as well as issues such as the role of media in governance, conflict, and environmental change. At the heart of this Masters programme are two modules, one focused on theory and another that provides students with the opportunity to work with one of a range of clients to design, implement, and evaluate a media-and-development-related project in the local community.
  • 7. University of Edinburgh – Postgraduate Master of Science (MSc) in Global eHealth
    Edinburgh, Scotland
    Demand for eHealth expertise is rising, and this fully accredited online postgraduate programme seeks to equip its graduates with the knowledge and skills required to develop and thrive in the field. The programme has a particular focus on the human and organisational influences on technology adoption, the business and policy drivers for eHealth, and the effective design and evaluation of digital health innovations. The course also examines technological aspects of health information infrastructures and systems.


All who have an interest in learning about and furthering the science and art of SBCC, including SBCC and entertainment-education professionals, are welcome to attend the 2018 International SBCC Summit, to be held April 16 to 20 2018, Nusa Dua, Indonesia.

The registration deadline was extended to March 30 2018 or when the event reaches capacity. Click here for more information.


  • 8. University Andina Simón Bolívar – Master of Strategic Communication
    Quito, Ecuador
    This Masters aims to develop professionals in strategic communication with the methodological expertise needed to: drive processes of public opinion; participate in advertising campaigns; and design, plan, and evaluate communication strategies in both private and public environments – all of this while promoting inclusive societies and respect for multiculturalism and ethnic/racial diversity, gender, and economic status.
  • 9. Universidad Uniminuto – Master of Communication, Development and Social Change
    Bogotá, Colombia
    The programme emphasises training on the role of communication in constituting active citizenship for human and social development based on solidarity, cooperation, and coexistence. It has several focus areas of research: (i) communication, development, and citizen participation – communicative processes in daily participation and interaction through technology and media; (ii) communication, education, and social change – recognition and analysis of cultural practices from the relation of communication and education, with emphasis on what constitutes citizenship; (iii) communication and culture – cultural and intercultural dynamics in the production and reception of media, as well as in the construction of collective meanings in different scenarios and with different social groups.


  • 10. Johns Hopkins Bloomberg School of Public Health – Master of Science in Public Health (MSPH) in Health Education and Health Communication
    Baltimore, Maryland, United States
    The MSPH programme is designed for individuals seeking specialised formal academic training in health education, health promotion, and health communication. A solid foundation in behavioural sciences principles and theories is provided, along with advanced skills in programme planning, implementation, and evaluation. The programme consists of one academic year of coursework and a minimum six-month field placement experience. The full-time field placement is designed to provide students with an opportunity, under supervision, to apply the knowledge and skills from the classroom to real health education, promotion, and communication practice.
  • 11. Ohio University – M.A. in Communication and Development Studies
    Athens, Ohio, United States
    The Communication and Development Studies (Comm Dev) programme is jointly administered through the Center for International Studies, the School of Media Arts and Studies, and the Scripps College of Communication. The programme emphasises the use of communication to promote positive social change and grows out of Ohio University’s historical commitment to improving the quality of life in developing communities, both overseas and in the United States. Over the past few years, Comm Dev students have specialised in areas that include, among others, health communication, participatory video, information and communication technologies (ICTs) for development, gender and development, educational technology, conflict resolution, and the political economy of media. The programme encourages original research.
  • 12. St John’s University Master of Science in International Communication
    New York, United States
    The M.S. in International Communication focuses on the emerging political economy of media and communication and the evolving international relations with ICT at the centre of the increasing interdependence among nations. The curriculum is grounded both in humanities and social sciences, and encompasses a broad range of theoretical approaches. In addition, students engage in empirical and practical analyses of cases in global media governance, public relations and marketing, advocacy and activism, public policy and diplomacy, and human rights.

ENQUIRY: Your priorities, opportunities and challenges!
What kinds of challenges and opportunities infuse your communication and media development, social and behavioural change work? This survey is a chance for you to let us know! In 2018, we will report back on results and trends so you can gain insights from your peers in the network.
Click here to lend your voice.
Full list of universities
If you would like your course to be added to the list, please reach out to us at info@comminit.com
This issue of The Drum Beat was written by Kier Olsen DeVries.
The Drum Beat is the email and web network of The Communication Initiative Partnership.

Full list of the CI Partners:
ANDIBBC Media ActionBernard van Leer FoundationBreakthroughCiturna TVFundación ImaginarioFundación Nuevo Periodismo Iberoamericano (FNPI)Heartlines,Johns Hopkins Bloomberg School of Public Health Center for Communication ProgramsMaternal and Child Survival Program (MCSP)MISAOpen Society FoundationsOxfam NovibPAHOThe Panos InstitutePuntos de EncuentroSAfAIDSSesame WorkshopSoul CitySTEPS InternationalUNAIDSUNICEFUniversidad de los Andes,World Health Organization (WHO)W.K. Kellogg Foundation

The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.

Chair of the Partners Group: Garth Japhet, Founder, Soul City garth@heartlines.org.za

Executive Director: Warren Feek wfeek@comminit.com

The Editor of The Drum Beat is Kier Olsen DeVries.
Please send additional project, evaluation, strategic thinking, and materials information on communication for development at any time. Send to drumbeat@comminit.com

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