13,076 The Drum Beat 726, January 11 2017

The Drum BeatCommunication and Change News and Issues – The Drum Beat 726
January 11 2017

EXPERIENCES: Integrity Idol, Refugee Journalism, Superheroes v. Zika
STRATEGIC THINKING: Scaling Accountability, Ethics and VAW Research, Maps and Voices for Land
NEED HELP? Advertise Your Vacant Job Posts through The CI
MATERIALS: Health Comm Impact Articles, Webinars for Journalists, Key Pops Talking AIDS
From The Communication Initiative Network – where communication and media are central to social and economic development.
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  • 1. Integrity Idol
    Combining both elements of media and civic engagement to address issues of governmental corruption, Integrity Idol is a global reality-TV-based campaign run by citizens on the quest to find, film, and support honest government officials. Through the initiative, the non-profit organisation Accountability Lab aims to generate debate around the idea of integrity, demonstrate the importance of honesty and personal responsibility, and build a network of honest government officials who can push for positive change – hopefully inspiring a new generation to be more effective public servants. Integrity Idol began in Nepal in 2014, spread to Liberia in 2015, and now also involves Mali and Pakistan.
  • 2. Great Idea
    Great Idea is a mobile- and distance-learning project for secondary education in Afghanistan to increase the quality of and access to education for (girl) students. Butterfly Works and partners are tapping into the potential of mobile technology to develop distance learning opportunities for both students and teachers at the secondary school level. As part of Great Idea, efforts were made to raise awareness about the importance of quality education within the community. This is done by involving community members such as parents, teachers, and Mullahs in group sessions as well as through radio broadcasts.
  • 3. The Refugee Journalism Project
    A collaboration with the United Kingdom (UK)’s Migrants Resource Centre and The London College of Communication (LCC), The Refugee Journalism Project is an effort to assist refugees who were journalists in their country of origin. To date, the project has recruited more than 30 participants from Syria, Sudan, Eritrea, Afghanistan, Iraq, Iran, Cuba, Pakistan, Bangladesh, and Yemen. Project participants are mentored by UK journalists, receive training, and participate in workshops with the aim of helping them gain employment in the UK and, in so doing, to break down the stigma and stereotypes of refugees in the UK media.
  • 4. Mission Zika
    Launched in May 2016, Mission Zika is an educational campaign to raise awareness about Zika in Latin America. In the campaign’s public service announcements (PSAs), mission instructions call on all young superheroes to help stop the spread of the virus and protect themselves, their families, and neighbourhoods. The concept here is that children can become advocates for Zika prevention and control at home, in school, and in their community by talking to others about how to prevent infection. Mission Zika is a collaboration between Cartoon Network Latin America, the Pan American Health Organization (PAHO), and the United Nations Children’s Fund (UNICEF).
  • 5. Mobile Vaani
    Mobile Vaani (MV) is a mobile-based voice media platform for underserved areas in India whereby users generate content in their own local dialect through Interactive Voice Response (IVR). Created by Gram Vaani, the intelligent IVR system allows people to call into a phone number and leave a message about their community or listen to messages left by others. The MV network spans 25 districts in Jharkhand/Bihar/Madhya Pradesh (MP) and over 30 community radio stations in the states of Uttakhand, Madhya Pradesh, Rajasthan, Andra Pradesh, Maharashtra, Tamil Nadu, and Orissa. The purpose of MV is to reach the people in an interactive and measurable manner, integrate with local community processes, and bring about actual social impact on the ground.
ENQUIRY: Your priorities, opportunities and challenges!
What kinds of challenges and opportunities infuse your communication and media development, social and behavioural change work? This survey is a chance for you to let us know! In 2017, we will report back on results and trends so you can gain insights from your peers in the network.Click here to lend your voice.POLL: What keeps you up at night with worry about your work?
Vote and comment here and then see what your peers are experiencing also!

  • 6. Scaling Accountability through Vertically Integrated Civil Society Policy Monitoring and Advocacy
    by Jonathan Fox
    This working paper argues that the growing field of transparency, participation, and accountability (TPA) needs a “conceptual reboot” in order to address the “limited traction gained so far on the path to accountability. To inform more strategic approaches and to identify the drivers of more sustainable institutional change, fresh analytical work is needed”, according to the paper’s co-producers, the Empowerment and Accountability Research Programme and Making All Voices Count. The paper reviews existing multi-level approaches, summarising 9 cases – 3 each in the Philippines, Mexico, and India – to demonstrate what can be revealed when TPA initiatives are seen through the lens of scale. [Dec 2016]
  • 7. Men, Masculinities & Climate Change: A Discussion Paper
    by Jane Kato-Wallace, Nikki van der Gaag, Gary Barker, Sofia Santos, Kate Doyle, Vidar Vetterfalk, Wessel van den Berg, Marina Pisklakova-Parker, Joni van de Sand, and Laxman Belbase
    In this discussion paper, the authors aim to establish a rationale for understanding boys’ and men’s multiple roles in climate change by conducting an analysis of masculinities (characteristics associated with what it means to be a man) in patriarchal systems that play a role in perpetuating climate change. It seeks to build on and complement the foundational perspectives that women’s rights colleagues and feminist activists have contributed to the climate debate. The purpose of such an analysis is to identify opportunities to engage men and boys as agents of positive change, alongside women and girls, and further strengthen the call for social, economic, and environmental justice for all. [Apr 2016]
  • 8. Communicating with Communities (CwC) during Post-Disaster Reconstruction: An Initial Analysis
    by Serena Tagliacozzo and Michele Magni
    This paper presents a case study of the information and communication needs of the population and the role of social media during the reconstruction process after the earthquake that struck Emilia-Romagna (Northern Italy) in 2012. It is offered within the Communicating with Communities (CwC) paradigm. On this approach, rather than a top-down delivery of aid, disaster management promotes the empowerment of the affected population. The authors find that community-based groups, especially those supported by social media, play an important role in sharing recovery-related information to other residents, clarifying legal acts and regulations, and providing informational support to the affected population. [Aug 2016]
  • 9. WHO Ethical and Safety Recommendations for Intervention Research on Violence Against Women
    Developed in conjunction with a global network of researchers, scientists, and practitioners on violence against women (VAW), these World Health Organization (WHO) recommendations offer guidance on how to address questions specific to conducting research on health-based interventions to prevent and respond to VAW. The focus is on ethical and safety considerations for various stages of research – from design and development of interventions to evaluation of outcomes and impacts, and, finally, to obligations upon study completion. The specific emphasis is on issues associated with conducting longitudinal research (quantitative and/or qualitative) on VAW interventions. The recommendations are intended to support research teams to design ethical and safe studies and discuss these issues with research ethics review boards, and ultimately to protect the safety of those implementing and participating in such research. [2016]
  • 10. The Power of Maps – Bringing the Third Dimension to the Negotiation Table
    Produced by the Technical Centre for Agricultural and Rural Cooperation ACP-EU (CTA), this report documents some of the success stories that have emerged as a result of CTA’s initiatives in participatory geographic information systems (PGIS) in recent years. As explained in the report, PGIS combine a range of geo-spatial information management tools and methods such as sketch maps, participatory 3D models (P3DM), aerial photographs, satellite images, global positioning systems (GPS), and geographic information systems (GIS). CTA has been using and promoting PGIS across African, Caribbean, and Pacific (ACP) countries to ensure that the communities they are working with have a voice in the development of policies affecting agricultural development and the sustainable management of natural resources. Their experience has shown that P3DM is proving particularly effective in helping disadvantaged groups to generate, manage, analyse, and communicate spatial information. [2016]
Advertise Your Vacant Job Posts through The CI
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  • 11. Impact of Health Communication on the HIV Continuum of Care
    by Sten Vermund and Helen Struthers (Eds.)
    Effective health communication helps keep people in treatment throughout the HIV continuum of care, thus leading to more positive health outcomes. This is one common thread communicated in the 10 open-source articles that make up the January 2017 Supplement of the Journal of Acquired Immune Deficiency Syndromes (JAIDS). The Supplement is an extension of a July 2014 JAIDS edition, which provided evidence of health communication’s positive impact on HIV prevention, care, and treatment. Both supplements were sponsored by the Health Communication Capacity Collaborative (HC3).
  • 12. impactAFRICA Series of Webinars for Journalists
    This series of webinars forms part of an initiative by Code for Africa, the International Center for Journalists (ICFJ), and the World Bank’s Strategic Impact Evaluation Fund (SIEF). The webinars are intended for journalists who are interested in applying to the impactAFRICA storytelling contest, which seeks to support data-driven investigative reporting that sheds light on neglected or under-reported development topics in Africa. There are four annual contests – each covering a different development issue. [2016]
  • 13. Working with Culturally Diverse Families
    From the United States (US)’ Minnesota School and Family Connection project, this dedicated section of the PACER Center website offers training videos, research literature, and practice guides and tools for educators and school administrators seeking to engage culturally and linguistically diverse families, with a focus on families of children with disabilities. Educators can also find tools and resources created for parents to share with families they are working with, translated into Spanish, Somali, and Hmong.
  • 14. Lifeline – Working with Broadcasters in Humanitarian Crises: Tips for Aid Workers on Working with Media to Save Lives
    This guide aims to support humanitarian organisations to work with broadcasters to produce programming that will help save lives and reduce suffering as part of an emergency response. The tips and guidance are based on BBC Media Action’s extensive experience of working closely with local and national broadcasters during times of crisis to produce “Lifeline programming”. [2016]
  • 15. Understanding Key Terms and Data Related to HIV: Handbook for Adolescents and Young Key Populations at Higher Risk of HIV Exposure in Asia and the Pacific
    by Lisa G. Johnston
    Designed as a comic book for people between 15 and 24 years of age who are interested in HIV issues and have some basic math skills, this handbook aims to help simplify key questions about HIV terms, data, and statistics. Adolescent and young peer educators, young advocates, and young people involved in HIV programming for young people, including those from key populations at higher risk of HIV exposure, may find it a useful tool in their advocacy work. [Nov 2015]
This issue of The Drum Beat was written by Kier Olsen DeVries.
The Drum Beat is the email and web network of The Communication Initiative Partnership.

Full list of the CI Partners:
ANDI, BBC Media Action, Bernard van Leer Foundation, Breakthrough, Citurna TV, Fundación Imaginario, Fundación Nuevo Periodismo Iberoamericano (FNPI), Heartlines,Johns Hopkins Bloomberg School of Public Health Center for Communication Programs, Maternal and Child Survival Program (MCSP), MISA, Open Society Foundations, Oxfam Novib, PAHO, The Panos Institute, Puntos de Encuentro, SAfAIDS, Sesame Workshop, Soul City, STEPS International, UNAIDS, UNICEF, Universidad de los Andes, USAID,World Health Organization (WHO), W.K. Kellogg Foundation

The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.

Chair of the Partners Group: Garth Japhet, Founder, Soul City garth@heartlines.org.za

Executive Director: Warren Feek wfeek@comminit.com

The Editor of The Drum Beat is Kier Olsen DeVries.
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