12,978 The Communication Initiative Network , Communication and Change News and Issues – The Drum Beat 716 July 27 2016

The Drum BeatCommunication and Change News and Issues – The Drum Beat 716
July 27 2016

MATERIALS: Diversity by Design, Unpacking Social Norms, Radio e-Exchange
EXPERIENCES: Library Bus, Ministerial Drama, Health Phones
STRATEGIC THINKING: Comm for Farming, Culture of Rights, Financial Empowerment
From The Communication Initiative Network – where communication and media are central to social and economic development.
LIKE The CI on Facebook; FOLLOW The CI on Twitter; VIEW this issue online; READ PAST ISSUES of The Drum Beat; and ask your colleagues and networks to SUBSCRIBE to The Drum Beat.
  • 1. Diverse Families and Media: Using Research to Inspire Design
    by Amber Levinson, Sinem Siyahhan, Briana Pressey, and Katie Headrick Taylor
    This research-based guide from the Joan Ganz Cooney Center at Sesame Workshop is designed for education researchers, practitioners, and producers of children’s media who create programmes for children and families. It seeks to help answer these questions: How can we learn from the research in order to make better resources for children and families? How can education research be made more relevant to design and practice? What needs do diverse families have that designers and educators might not be aware of? [Oct 2015]
  • 2. Social Norms: GSDRC Professional Development Reading Pack No. 31
    by Lori Heise and Karima Manji
    Noting that “[a]ctivists, program planners, and donors have tended to refer loosely to the need to address ‘gender norms,’ without making distinctions between whether the construct of interest is an attitude, a norm, a belief or behaviour”, the Governance and Social Development Resource Centre (GSDRC) has developed this reading pack to help practitioners understand these distinctions and thereby capitalise on evolving theory on how to transform and measure shifts in social norms. [Jan 2016]
  • 3. EK duniya anEK awaaz (EDAA) [One World, Many Voices]
    This is a web-based, free and open audio content and resource exchange platform for community radio (CR) broadcasters in India. Through it, OneWorld South Asia enables CR stations and other content producers to share their audio content and other resources, thus facilitating meaningful utilisation of resources and breaking geographical boundaries.
  • 4. RAPID Outcome Mapping Approach (ROMA): A Guide to Policy Engagement and Influence
    by John Young, Louise Shaxson, Harry Jones, Simon Hearn, Ajoy Datta, and Caroline Cassidy
    This guide to understanding, engaging with, and influencing policy emerges from work of the Research and Policy in Development (RAPID) team at Overseas Development Institute (ODI). ROMA comprises a suite of tools that any organisation can use at any stage in their policy engagement process. As a whole system approach, ROMA is a process of constant reflection and learning, not based on the idea of linear change. [2014]
  • 5. Making the Media Work for You: A Guide for Civil Society Organisations
    by Lisa Essex, Brandon Oelofse, and Oliver Wates
    Intended for civil society organisation (CSO) communicators, this European Journalism Centre (EJC) resource provides practical, cost-effective strategies for organisations that seek to raise and maintain their visibility and impact both in the real and virtual worlds. It also tackles some of the misconceptions found between journalists and civil society organisations. [Mar 2015]

  • 6. eBilim Mobile Digital Library Project
    With the aim of minimising the rural-urban digital and knowledge gap, eBilim is a refurbished minibus equipped with laptops and a database of over 3,000 text, audio, and video educational resources. It serves as a dynamic platform, assessing and responding to the information needs of 15 remote mountain communities in Naryn province in the Kyrgyz Republic. By taking into account nomadic traditions of indigenous people, the eBilim project was adapted to the needs of people via extended “information in action” tours to the Jailoo summer pastures during summer 2015. These tours offered herders and their families access to information and learning opportunities. [Mountain Societies Research Institute (MSRI) of the University of Central Asia (UCA) with GIZ funding]
  • 7. Singha Durbar (Madam Prime Minister)
    Singha Durbar is an entertainment-education (EE) project that seeks to mitigate public disillusionment and dissatisfaction towards the government and political process in Nepal using multi-media communications and story-telling approaches. The television drama stars veteran film actress Gauri Malla as Nepal’s first female Prime Minister, Asha (which means hope). With broadcast complete in February 2016, Singha Durbar used the power of drama to create in its audience a sense of possibility that their government leaders could serve the whole country rather than their narrow political interests. [Search For Common Ground (SFCG) in partnership with the Antenna Foundation, Common Ground Productions, and Mila Productions, with USAID funding]
  • 8. Act Now For Tomorrow
    This digital mapping project was launched by the United Nations Children’s Fund (UNICEF) in an effort to help young people around the world identify climate issues in their communities and find ways to address them. The global climate map is engaging 500 young people from 65 countries in this effort to show the link between climate issues and the impacts they see every day that are affecting their health and access to education. Act Now For Tomorrow also had a youth presence at the 21st session of the Conference of the Parties to the United Nations Framework Convention on Climate Change (UNFCCC), or COP21, in Paris, France, in December 2015. Seven UNICEF youth ambassadors travelled from all corners of the globe to attend COP21, display their findings, and exchange stories.
  • 9. MIRA Channel
    MIRA Channel, a mobile health initiative designed in India by ZMQ, involves an “app” that includes tools and information in a form that is icon-rich and interactive, for example, a week-by-week pregnancy tracker, an immunisation tracker, a menstrual-cycle calculator, a family planning tracker, and an infection-prevention toolkit. “MIRA uses iconic messaging, supported with micro-audio messages in local languages, for the purpose of ease of understanding of semi-literate women.” MIRA workers are trained and connected with accredited social health activists (ASHAs) in their communities. Each is then provided with a standard Java phone that has the MIRA toolkit uploaded.
  • 10. Spaces for Engagement: Using Knowledge to Improve Public Decisions
    This partnership between Global Development Network (GDNet) and Centro de Implementación de Políticas Públicas para la Equidad y el Crecimiento (CIPPEC) is designed to improve the bridging of science, research, and policymaking in Latin America, mainly by strengthening the capacity of policy research institutes (PRIs) to influence public policies. Through promoting a range of activities (from online training to research production), the project seeks to deepen and expand a community of practice composed of researchers from PRIs and CSOs, as well as policymakers. The programme also promotes South-South collaboration.

Help Sustain The CI
Become a Communication Initiative Partner

The CI Partners (a) collectively provide the strategic guidance and direction for The Communication Initiative – ensuring that it meets the overall development priorities and needs of the communication and media community and (b) provide significant resources to support this overall initiative.

Current Partners

Please contact Warren Feek wfeek@comminit.com if your organisation is considering providing this significant level of support to The CI.


  • 11. Empower Young Women and Adolescent Girls: Fast-Track the End of the AIDS Epidemic in Africa
    This UNAIDS report was produced to guide regional and global advocacy and inform political dialogue, particularly within discussions and planning being shaped as part of the African Union Agenda 2063 and the post-2015 sustainable development agenda, in order to consider actions needed to achieve the goal of ending the AIDS epidemic as a public health threat by 2030. The report centres on the understanding that this requires taking action to target the root causes of young women and girls’ vulnerability, largely arising from harmful gender norms and inequality. [Jan 2015]
  • 12. Farming for the Future: Communication Efforts to Advance Family Farming
    by Linda Austin
    Drawing on the perspectives and priorities of farmers’ organisations, community media, and rural institutions, this report illustrates examples of the role of communication for development in empowering family farmers and rural populations, highlighting good practices and identifying challenges. Prepared by AMARC for FAO, it highlights the emerging concept of ‘rural communication services’, which gathers the wide range of communication activities to support family farming under one umbrella, with the ultimate goal of enhancing rural livelihoods by facilitating access to knowledge and information, while fostering social inclusion and a greater role in decision-making. [2014]
  • 13. A Culture of Rights: Research Report Series Communication for Development Study
    This UNICEF Belize study on the knowledge, attitudes, and practices (KAP) specific to children’s rights was designed to support country programme planning, implementation, monitoring, and evaluation of its communication for development (C4D) strategy in Belize by identifying gaps in children’s rights and how to address them. Recommendations are made, such as advocacy for and with children in the form of: education programmes and workshops in child rights; creation of a comic book for children; appointment of UNICEF child ambassadors; Special Olympics participation; creation of media outlets for children’s thinking, including news columns, theatre, and storytelling; and posters and billboards near hospitals, playgrounds, schools, parks, and bus stops. [Oct 2011]
  • 14. Supporting Radio Algeria’s Transition to Public Service Broadcasting
    From BBC Media Action, this research report stems from a project of post-Arab Spring (2011) support for Radio Algeria in its transition to full public service broadcasting. BBC Media Action spent 11 months conducting a targeted training and development programme to support Radio Algeria in initiating the transition process after President Abdelaziz Bouteflika pledged to open up the broadcasting market to private operators as part of a reform programme. The research found that a foundation for change was developed and showed that “there [was] a commitment to continued progress towards a full transition to public service broadcasting.” [Apr 2013]
  • 15. From Access to Inclusion: Educating Clients
    This report addresses the use of two strategies – mass media campaigns (e.g., televised soap operas) and one-to-one outreach by financial institutions – to provide financial education to low-income women in order to promote increased usage of financial products. Research by Women’s World Banking, which includes analysis of the ways women’s financial lives are shaped by family responsibilities, cultural norms, and self-image, indicates that people with the most need for microfinance products often fail to use the services not because of lack of access but, rather, due to inexperience with the formal financial sector. At the end of one pilot, 47% of customers who went through the training increased their savings by 10% or more, vs. 15% of customers in the control group. [Jan 2013]
This issue of The Drum Beat was written by Kier Olsen DeVries.
The Drum Beat is the email and web network of The Communication Initiative Partnership.

Full list of the CI Partners:
ANDI, BBC Media Action, Bernard van Leer Foundation, Breakthrough, Citurna TV, Fundación Imaginario, Fundación Nuevo Periodismo Iberoamericano (FNPI), Heartlines,Johns Hopkins Bloomberg School of Public Health Center for Communication Programs, Maternal and Child Survival Program (MCSP), MISA, Open Society Foundations,Oxfam Novib, PAHO, The Panos Institute, Puntos de Encuentro, SAfAIDS, Sesame Workshop, Soul City, STEPS International, UNAIDS, UNICEF, Universidad de los Andes,USAID, World Health Organization (WHO), W.K. Kellogg Foundation

The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.

Chair of the Partners Group: Garth Japhet, Founder, Soul City garth@heartlines.org.za

Executive Director: Warren Feek wfeek@comminit.com

The Editor of The Drum Beat is Kier Olsen DeVries.
Please send additional project, evaluation, strategic thinking, and materials information on communication for development at any time. Send to drumbeat@comminit.com

To reproduce any portion of The Drum Beat, click here for our policy.

To subscribe, click here.

To unsubscribe, please send an email to drumbeat@comminit.com with “Unsubscribe” in the subject line.



Por favor, inicia sesión con uno de estos métodos para publicar tu comentario:

Logo de WordPress.com

Estás comentando usando tu cuenta de WordPress.com. Cerrar sesión /  Cambiar )

Google photo

Estás comentando usando tu cuenta de Google. Cerrar sesión /  Cambiar )

Imagen de Twitter

Estás comentando usando tu cuenta de Twitter. Cerrar sesión /  Cambiar )

Foto de Facebook

Estás comentando usando tu cuenta de Facebook. Cerrar sesión /  Cambiar )

Conectando a %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.