3972 The Drum Beat, Issue 523, Communication and Change News and Issues

The Drum Beat – Issue 523 – Communication and Change News and Issues
December 21 2009


This issue includes:

* Selected summaries from our EXPERIENCES section.
* CALL FOR PAPERS: fresh C4D approaches to research and practice.
* Highlights from the STRATEGIC THINKING section.
* Share your CI STORY!
* A few items from the MATERIALS section.
* Interested in behaviour change? SUBSCRIBE to C-Change Picks.


From The Communication Initiative Network – where communication and media are central to social and economic development.

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Access this issue online at http://www.comminit.com/en/drum_beat_523.html

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Please enjoy the final Drum Beat of 2009, a year that saw us commemorate our 500th issue and that again reminded us of the ways in which you – CI network members – inspire our work, year after year, day after day. With thanks for who you are and what you do, we eagerly await your fresh insights, ideas, experiences, and feedback as we enter a new decade. We look forward to greeting you back here with reinvigorated eyes on January 11 2010. Until then, may our warmest wishes for peace be with you.

– The Communication Initiative


This issue of The Drum Beat features a small selection of recent summaries available on The Communication Initiative website from 3 of our knowledge sections – Experiences, Strategic Thinking, and Materials – which illustrate how communication and media are contributing to positive development action, around the world.



1.      Mensajes del Amazonas [Messages from Amazonas] – Peru
This internet-based advocacy project uses social networking and video blogging tools to enable economically poor communities in a remote region of Amazonian Peru to interact with the outside world and policymakers, and to demonstrate their difficulties in accessing vital health services. Through this project, a small number of indigenous Awajun and Wampi communities were trained to create their own video messages for broadcast on YouTube and Facebook.
Contact: Matthew Barker matt.j.barker@gmail.com

2.      Art for Social Change Project – Macedonia
This intercultural initiative is designed to rally youth with a common interest in European Union (EU) integration, strengthening their bonds of friendship and promoting their moral and intellectual development. Working at the community level, Art for Social Change hosts workshops in an effort to help young people apply the traditional artistic styles of their native country to graphic arts and contemporary arts, creating works that are designed to preserve and expand culture. They then share these creations with those from very different backgrounds and contexts, using art to manage conflicts and differences.
Contact: Gapkovska Irena irena@ngoartstudio.org.mk

3.      Prajayatna: The Citizens’ Initiative on Elementary Education (CIEE) – India
This is a participatory, citizen-driven effort to ensure that each child’s basic human right to quality and relevant education is secured – toward fulfillment of the goal of universal primary education in India. Advocacy and participation are key strategies. The Citizens’ Report is a participatory exercise that is designed to create a sustainable linkage between the formal educational mechanism and the people at large. A film captures the “Shikshana Grama Sabha”, a community meeting process initiated by Prajayatna to elicit people’s participation in the educational system. In these meetings, participants share information generated through a School Information Campaign.
Contact: prajayatna@gmail.com OR pycppe@gmail.com

4.      Target Tuberculosis – East Timor / Timor-Leste, India, Malawi, Pakistan, Tanzania, Uganda, Zambia
Target Tuberculosis (Target TB) is a United Kingdom (UK)-based non-profit organisation connecting with local partner organisations in Southern Africa and South Asia that work directly with economically poor and marginalised communities affected by TB. Target TB draws centrally on interpersonal communication to equip local people with the skills and knowledge to encourage their fellow community members to seek TB and HIV/AIDS care/services. For instance, Target TB worked with the Sue Ryder Foundation (SRFIM) in Malawi to train information, education, and communication (IEC) officers, who then provided TB education at SRFIM mobile clinics in remote rural areas of Bwanje valley. The trained IEC officers also started dialogues directly with community leaders and traditional leaders, as well as patients and their families. In addition, the project trained 455 volunteers to spread information about TB within their own communities by giving health talks at community meetings.
Contact: info@targettb.org.uk

5.      Community based Vulnerability and Capacity Assessment (VCA) – Belize, Brazil, Chile, Costa Rica, Guatemala, Honduras
This project aims to build the capacity of local authorities, the Red Cross (RC), and communities in Central and South America to carry out vulnerability and capacity assessments (VCAs) and to develop risk reduction activities at the community level. As part of this process, a set of 6 manuals have been created to educate children and adults about how to prevent disasters of various kinds. An interactive VCA Toolkit/CD-ROM has also been developed, with its modules made available on the Panama Zonal Delegation website (where one may also find an overview of 16 VCA studies in the participating countries).
Contact: provention@ifrc.org

6.      Uganda Program for Human and Holistic Development (UPHOLD)
Carried out from October 2002 to September 2008 by JSI Research & Training Institute, Inc. with funding by the United States Agency for International Development (USAID) and support from the Government of Uganda, UPHOLD strengthened capacity in 34 districts for the improved delivery, planning, management, monitoring, and effective use of social services in 3 integrated sectors: health, education, and HIV/AIDS. UPHOLD was committed to empowering families, communities, and institutions to improve the quality and use of services through value-added partnerships and using people-centred approaches for a sustained client-friendly environment.
Contact: jsinfo@jsi.com

7.      Satellite Education: Providing Quality Education under Extreme Conditions – Thailand
In the midst of an armed conflict, the Bangkok-based Sat-Ed Systems is delivering educational video on demand and other broadband services to 9 local schools in the south of Thailand. Through their partners, Sat-Ed obtained content that they felt enhanced the educators’ ability to teach while ensuring that it fit into the curriculum and was sensitive to the Islamic religion which is predominant in this area. The digital library is able to play out different video streams to 8-12 separate classrooms at a time as well as manage 50 personal computers (PCs).
Contact: John Hawker hawkerj@sat-ed.com OR john.w.hawker@gmail.com


CALL FOR PAPERS: ‘New Approaches to Research and Practice in Communication for Development and Social Change’

Communication and Development Studies Program – April 2-4 2010

The Communication and Development Studies Program at Ohio University in collaboration with the CommDev Student Association, invites papers to be presented during an April 2-4 2010 conference that is intended to be a platform for engagement and reflection on new approaches to research and practice in communication for development and social change. Focus issues include, but are not limited to: education, media, governance, information and communication technology (ICT), health, gender, children, religion, human rights, and globalisation.

The deadline for submissions is February 5 2010. Email submissions to Titus Gwemende – tg843808@ohio.edu – and cc Christine Fram: cf271802@ohio.edu

For full submission guidelines, see [PDF]: http://www.comminit.com/redirect.cgi?m=4e4165bab2cb27b23e5b2325329d06d3 For further details about the conference, see: http://www.comminit.com/redirect.cgi?m=4e4165bab2cb27b23e5b2325329d06d3



8.      Learning from Each Other: Enhancing Community-Based Harm Reduction Programs and Practices in Canada
This June 2008 report is the culmination of a 17-month-long research study which included a harm reduction symposium and a series of focus groups, site visits, photo shoots, and community walkabouts in 9 medium-sized cities across Canada. “Learning from Each Other” shows how community and healthcare organisations are reducing harm related to drug use, primarily the transmission of HIV and hepatitis C. One specific community buy-in strategy discussed in the report involves establishing a coalition of community members, service organisations, and potential partner organisations. In doing so, creative strategies for reaching out are recommended. Providing media kits/information prior to programme launch is important, as is getting politicians on board.

9.      The Missing Link – Fostering Positive Citizen-State Relations in Post-Conflict Environments
by Henriette von Kaltenborn-Stachau
This September 2008 document presents a conceptual approach to long-term stability and governance in post-conflict countries. Designed for policymakers, the study shows the direct relation to long-term stability and governance of state-citizen relation building, often overlooked due to shortcomings in the state-building and reconstruction approach. Three case studies – Burundi, Timor Leste, and Liberia – are presented as examples, illustrating how to understand and approach the policy and operational challenges encountered in the field. An assessment guide and toolkit are included to help facilitate change in current post-conflict assistance policy and practice.

10.     Increasing the Accessibility, Acceptability and Use of the IUD in Gujarat, India
by M.E. Khan, Sitanshu Sekhar Kar, Vikas Kishor Desai, Pratibha Patel, B.P. Itare, and Sandhya Barge
This May 2008 report details an operations research study carried out to explore the strategy of using behaviour change communication (BCC) to increase use of the intra-uterine device (IUD) in rural and urban areas in Vadodara District in Gujuarat, India. Staff from 41 facilities received (largely refresher) training in IUD insertion and removal, as well as on counselling skills and use of various job aids (e.g. flip charts, posters, leaflets) for effective communication with clients. Nine months later, researchers found that IUD-related provider knowledge increased significantly. The results also show a modest increase in acceptance of IUD use, better IUD awareness among clients, and significant decrease in providers’ over-reporting of IUD insertion.

11.     Empowering Independent Media: U.S. Efforts to Foster Free and Independent News Around the World
This January 2008 report from the Center for International Media Assistance (CIMA) assesses United States international media development efforts, both public and private. Recommending a more holistic assistance approach, the report looks at the international media development field from a number of perspectives: funding, professional development, education, the legal-enabling environment, economic sustainability, media literacy, new media, and monitoring and evaluation. It calls on future efforts to be more long-term, comprehensive, and need-driven.



Through CI Stories, we are seeking stories of how members of The CI Network have used The CI to support their work, connect with others in the network, and/or highlight their work with demonstrated positive impact on their organisation or work.

* Have you had discussions with colleagues based on information you found through The CI?

* Have you found materials or contacts to support a new project through The CI

* Have you distributed CI information to your communities in order to help inform them of what other communities are doing around similar issues?

View stories submitted by others: http://www.comminit.com/en/cistories

Please tell us your story: http://www.comminit.com/en/node/add/cistories

(NOTE: you must be a registered, logged in user to submit a story).



12.     HIV and AIDS Series: Working in Gender and Development
by Alice Welbourn (ed.) and Joanna Hoare (ed.)
This March 2008 book brings together HIV- and AIDS-themed selections of the articles from the Oxfam journal Gender & Development. It examines the key challenges of HIV and AIDS from a gender perspective and describes positive responses in areas of the world as diverse as Cambodia, South Africa, the UK, and Papua New Guinea.

13.     The Barefoot Guide to Working with Organisations and Social Change
This is a free, downloadable, do-it-yourself guide for leaders and facilitators working with local organisations to function and develop in more healthy, human, and effective ways. Its purpose is to help stimulate and enrich the practice of anyone supporting organisations and social movements in any sphere in their challenges of working, learning, growing, and changing.

14.     ICTs for Education: Impact and Lessons Learned from IICD-Supported Activities
This impact study describes the experiences, achievements, and lessons learned by the International Institute for Communication and Development (IICD) and its partners in using ICT to enhance education through 32 projects and ICT policy processes over 8 years in Jamaica, Bolivia, Zambia, Burkina Faso, Mali, Ghana, Tanzania, and Uganda.

15.     E-Governance in Africa: From Theory to Action A Handbook on ICTs for Local Governance
by Gianluca Misuraca
Published in January 2007, this book presents the context, theory, and current thinking on ICT and local governance, particularly in Africa. It discusses the shift from “government” to “e-governance”, describes the role of local-level authorities, and presents the benefits and limitations of introducing ICT in government operations. Case studies from Ghana, Senegal, South Africa, and Uganda inform a series of conclusions and recommendations on the future of effective use of ICT for better governance and improved economic development at the local level.




The C-Change Picks website and e-magazine both feature selections of case studies, initiatives, resources, and thinking included on The CI website that have been specifically highlighted by the C-Change programme. Funded by USAID, C-Change works with global, regional, and local partners to apply social and behaviour change communication approaches in the health sector – HIV and AIDS, family planning and reproductive health, malaria, and primary health care. The C-Change Picks e-magazine is published regularly and features resources recently highlighted by C-Change.

SUBSCRIBE by contacting cchange@comminit.com

For a comprehensive view of what has been highlighted thus far, visit the C-Change Picks website: http://www.comminit.com/en/cchangepicks.html


The Drum Beat is the email and web network of The Communication Initiative Partnership – ANDI, BBC World Service Trust, Bernard van Leer Foundation, Calandria, CFSC Consortium, CIDA, DFID, FAO, Fundación Nuevo Periodismo Iberoamericano, Ford Foundation, Healthlink Worldwide, Inter-American Development Bank, International Institute for Communication and Development, Johns Hopkins Bloomberg School of Public Health Center for Communication Programs, MISA, PAHO, The Panos Institute, The Rockefeller Foundation, SAfAIDS, Sesame Workshop, Soul City, Swiss Agency for Development and Cooperation, UNAIDS, UNDP, UNICEF, USAID, WHO, W.K. Kellogg Foundation.

Chair of the Partners Group: Garth Japhet, Founder, Soul City garth@heartlines.org.za
Executive Director: Warren Feek wfeek@comminit.com


The Editor of The Drum Beat is Kier Olsen DeVries.

Please send material for The Drum Beat to The CI’s Editorial Director – Deborah Heimann dheimann@comminit.com

The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.


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