13,709 New issue: COMMUNICATIONS – THE EUROPEAN JOURNAL OF COMMUNICATION RESEARCH Volume 45, Issue 3

New issue: COMMUNICATIONS – THE EUROPEAN JOURNAL OF COMMUNICATION RESEARCH
Volume 45, Issue 3

https://www.degruyter.com/view/journals/comm/45/3/comm.45.issue-3.xml
Special Issue: Native and Embedded Advertising Formats in the Digital World
Guest Editors: Brigitte Naderer, Jens Seiffert-Brockmann, Jörg Matthes & Sabine Einwiller

EDITORIAL
Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness
Brigitte Naderer, Jens Seiffert-Brockmann, Jörg Matthes & Sabine Einwiller
https://www.degruyter.com/view/journals/comm/45/3/article-p273.xml

ARTICLES
Investigating the effects of sponsorship and forewarning disclosures on recipients’ reactance
Wolfgang J. Weitzl, Jens Seiffert-Brockmann & Sabine Enwiller
https://www.degruyter.com/view/journals/comm/45/3/article-p282.xml
Advertising in disguise? How disclosure and content features influence the effects of native advertising
Johannes Beckert, Thomas Koch, Benno Viererbl, Nora Denner & Christina Peter
https://www.degruyter.com/view/journals/comm/45/3/article-p303.xml
Epistemological and methodical challenges in the research on embedded advertising formats: A constructivist interjection
Nils S. Borchers & Jens Woelkehttps://www.degruyter.com/view/journals/comm/45/3/article-p325.xml
Good journalist, bad blogger? A study on the labeling of paid content in blogs and journalism
Olaf Hoffjann & Oliver Haidukiewicz
https://www.degruyter.com/view/journals/comm/45/3/article-p350.xml
The concept of integrated communication under close scrutiny: A study on the effects of congruity-based tactics
Alena Kirchenbauer
https://www.degruyter.com/view/journals/comm/45/3/article-p363.xml
Transparency of digital native and embedded advertising: Opportunities and challenges for regulation and education
Eva A. van Reijmersdal & Esther Rozendaal
https://www.degruyter.com/view/journals/comm/45/3/article-p378.xml

For questions please contact the editorial management: communications@uni-bremen.de

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