14,025 The Drum Beat 779, September 25 2019, Communicating about Youth, Sexual and Reproductive Health and Gender


The Drum Beat 779
September 25, 2019
Communicating about Youth, Sexual and Reproductive Health, and Gender




In this issue:


Adolescents and young adults, particularly young women in low- and middle-income countries, face numerous threats to their sexual and reproductive health, both as individuals and in their relationships with intimate partners. But, as the selections in this Drum Beat illustrate, youth voices, ideas, and energy hold the potential and power to effect social and behaviour change (SBC) in this arena.
From The Communication Initiative Network – where communication and media are central to social and economic development.
LIKE The CI on FacebookFOLLOW The CI on TwitterVIEW this issue onlineREAD PAST ISSUES of The Drum Beat; and ask your colleagues and networks to SUBSCRIBE to The Drum Beat.

  • 1. Advancing Social Norms Practice for Adolescent and Youth Sexual and Reproductive Health: The Why and the How
    by Jeffrey B. Bingenheimer, Ed.
    Normative change and adolescent and youth sexual and reproductive health (AYSRH) are the focus of this Journal of Adolescent Health (JAH) collection developed by the Learning Collaborative to Advance Normative Change. The special issue introduces a new conceptual framework for addressing social norms in AYSRH, offers specific approaches to improve social norms measurement, and examines the evidence on scaling-up normative change interventions for AYSRH. Among the case studies are those highlighting: methodologies for the measurement of social norms regarding child marriage in Malawi, scales to assess girls’ agency in relation to sexual and reproductive rights in Ethiopia, and participatory visual methods to identify gender norms associated with transactional sex for adolescent girls in Uganda. [Apr 2019]
  • 2. Preventing Intimate Partner Violence Among Young People – The Role of Comprehensive Sexuality Education
    by Shelly Makleff, Florencia Barindelli, Rosa Icela Zavala, Jovita Garduño, Vanessa Ivon Silva Márquez, and Cicely Marston
    This briefing from Advancing Learning and Innovation on Gender Norms (ALIGN) is intended to address the gaps in the evidence base regarding the potential effects of comprehensive sexuality education (CSE) interventions on intimate partner violence (IPV) prevention by evaluating changes in related attitudes and social norms. It focuses on students aged 14 to 17 in Mexico City receiving a 20-hour curriculum facilitated by Fundación Mexicana para la Planeación Familiar (Mexfam). Young staff health educators deliver sessions once a week for a semester using a gender-transformative approach, «with gender and power dynamics as cross-cutting themes, and participatory activities that encourage critical reflection on violence and gendered social norms.» [Feb 2019]
  • 3. Social Norms and Beliefs About Gender Based Violence Scale: A Measure for Use with Gender Based Violence Prevention Programs in Low-Resource and Humanitarian Settings
    by Nancy Perrin, Mendy Marsh, Amber Clough, Amelie Desgroppes, Clement Yope Phanuel, Ali Abdi, Francesco Kaburu, Silje Heitmann, Masumi Yamashina, Brendan Ross, Sophie Read-Hamilton, Rachael Turner, Lori Heise, and Nancy Glass
    These researchers used social norms theory as elaborated in social psychology to develop a «brief, valid, and reliable measure to examine change over time in harmful social norms and personal beliefs that maintain and tolerate sexual violence and other forms of GBV [gender-based violence] against women and girls in low resource and complex humanitarian settings.» The researchers sought to create a valid tool through formative research and psychometric testing in Somalia and South Sudan of the Social Norms and Beliefs about Gender Based Violence (GBV) Scale. [Mar 2019]
  • 4. On the CUSP of Change: Effective Scaling of Social Norms Programming for Gender Equality
    A number of approaches and methodologies have been developed around the world that demonstrate significant impact in preventing violence against women and girls (VAWG) and in advancing women’s and girls’ sexual and reproductive health and rights (SRHR). From the Community for Understanding Scale Up (CUSP), this brief provides practical insights and advice for programmers, funders, researchers, and policymakers as they scale up gender-transformative initiatives to reach more communities and maintain sustainable impact. It also highlights key challenges embedded in social norms change work and ways to overcome them. [Sep 2017]
  • 5. Considerations for Scaling Up Norms-Shifting Interventions for Adolescent and Youth Sexual and Reproductive Health
    by Aapta Garg, Susan Igras, Aida Olkkonen, Amelia Peltz, and Anne Sprinkel
    From the Learning Collaborative to Advance Normative Change, this working paper is intended to add to a discussion of social norms theory and programming by considering the unique characteristics and requirements of scaling up norms-shifting interventions (NSI) at the community level, specific to AYSRH, including understanding contexts and practical considerations. The paper provides an overview, a tip sheet, definitions of common terms, key considerations for designing an NSI, factors contributing to successful scale-up, and conclusions with next steps for study. It integrates case studies and resources within the text. [May 2019]
  • See also:
    Expanding Voluntary Contraceptive Methods to include LARCs in Youth-Friendly Service Units: Assessment of Scale-Up – Ethiopia

  • 6. She Knows Best: Engaging Girls in Adolescent Programming
    by Rita Nehme and Nathaly Spilotros
    The International Rescue Committee (IRC) piloted a new approach to increase access to SRH care for adolescents in 3 health facilities in Goma, Democratic Republic of Congo. Twelve adolescent girls and 6 health providers formed coordinating committees to address the lack of information on adolescent SRH, explain the benefits of contraception for adolescents, and challenge stigma around adolescent contraceptive use. «The IRC’s success can be credited to the direct involvement of adolescents in participatory workshops, monthly meetings, joint supportive supervision and data review visits and innovative outreach and mobilization activities led by the adolescents themselves.» [Mar 2018]
  • 7. Beyond Bias
    Led by Pathfinder International, in collaboration with Camber Collective, YLabs, and Behavioral Economics in Reproductive Health (BERI), the Beyond Bias project seeks to ensure that young people aged 15-24 in Burkina Faso, Pakistan, and Tanzania have access to empathetic, non-judgmental, quality counseling and provision of a full range of contraceptive methods. To achieve this, Beyond Bias works to design and test scalable solutions that address provider bias, such as a belief that young, unmarried people should not be sexually active. Beyond Bias uses a multidisciplinary approach that entails human-centred design, market segmentation, and behavioural economics.
  • 8. AMAZE and AMAZE Jr.
    AMAZE and AMAZE Jr. together constitute a suite of online (video) resources created as part of a communication initiative leveraging technology to deliver sexual health information to younger adolescents and children – as well as their parents and educators – around the world. Developed through a partnership between Advocates for Youth, Answer, and Youth+Tech+Health, this initiative is designed to meet the needs of those aged 10-14 (AMAZE) and 4-9 (AMAZE Jr.) for age-appropriate, scientifically accurate, positive, and rights-based sexuality education information and resources that are grounded in gender equality.


  • 9. Seeds of Prevention: The Impact on Health Behaviors of Young Adolescent Girls in Uttar Pradesh, India, A Cluster Randomized Control Trial
    by Nandita Kapadia KunduDouglas Storey, Basil Safi, Geetali Trivedi, Rama Tupe, and G. Narayana
    Identifying early adolescence as a «gateway» moment, the Saloni pilot study is a cluster randomised control trial to improve nutrition, hygiene, and reproductive health behaviours among underprivileged girls (ages 11-14) in 30 schools in rural Uttar Pradesh, India. The culturally based, behaviourally focused, in-school programme, designed to improve health competence by integrating multiple behavioural inputs with structured activities and social support in schools and better communication in families, was found to effectively promote multiple concurrent healthy behaviours in young adolescent girls, and may lead to long-term changes in health knowledge, attitudes, and habits. [Sep 2014]
  • 10. Outreach and Curriculum Program in Jordan Succeeds in Reducing Violence Against Refugee Girls
    This study examines the effectiveness of a school-based curriculum intervention focused on adolescent girls in refugee settings designed to reduce the risk of family violence, improve parental attitudes toward girls, and increase girls’ self confidence. The study of 1,000 Palestinian girls, aged 12-14, at Al-Hussein Camp for Palestinian Refugees Amman, Jordan, found: a reduction in physical punishment and verbal abuse of girls within the family; a 20% increase in the number of reported violence and abuse cases; an increase in the awareness of the negative impact of violence on girls’ development; an increase of family monitoring of girls’ academic achievement and problem solving skills; and an increase in girls’ self-confidence. [Jan 2017]
  • 11. Extracurricular School-Based Social Change Communication Program Associated with Reduced HIV Infection Among Young Women in South Africa
    by Saul Johnson, Sarah Magni, Ziphozonke Dube, and Susan Goldstein
    This retrospective evaluation sought to understand the long-term impact of an extracurricular, school-based HIV prevention programme that leveraged off a mass media television «edutainment» series in South Africa. The researchers constructed a retrospective cohort of young women who were members of SBCs in Gauteng and KwaZulu-Natal between 2004 and 2008. Ex-Buddyz were more likely to be HIV negative than controls and were 2.1 times more likely to have only had one sexual partner in the previous 12 months than controls. In short, this study suggests a long-term impact of school-based programmes after young women leave school, not only on behaviours but on HIV status. [Nov 2018]
  • See also:
    Risking It All for Love? Resetting Beliefs about HIV Risk among Low-Income South African Teens

  • 12. Young People Advancing Sexual and Reproductive Health: Toward a New Normal
    by Jennifer Catino, Emily Battistini, and Amy Babchek
    This Youth Investment, Engagement, and Leadership Development (YIELD) Project report describes the need for «young people’s participation and leadership at every level in youth sexual and reproductive health and rights (SRHR) initiatives – from ideation to implementation.» The report synthesises stakeholder-led identification of promising practices, a description of multi-level impacts, and recommendations for the future. It is accompanied by online resources that are designed to support continued learning and discussion on the topics raised through YIELD. [Jun 2019]
  • 13. Programming with Adolescent Boys to Promote Gender-equitable Masculinities
    by Rachel Marcus, Maria Stavropoulou, and Nandini Archer-Gupta
    From the Gender and Adolescence: Global Evidence (GAGE) programme, this review of 36 studies, primarily undertaken in sub-Saharan Africa and South Asia, explores what works with adolescent boys and young men to promote more gender-equitable masculinities. The reviewers chose a mix of qualitative and quantities studies, with over half using the Gender-Equitable Men (GEM) Scale to measure attitude change. [Dec 2018]
  • 14. GAGE Baseline Qualitative Research Tools
    by Nicola Jones, Laura Camfield, Ernestina Coast, et al.
    Observing that qualitative methodologies for working with especially young adolescents and evaluating programme effectiveness with young people remain relatively underdeveloped, GAGE has created and piloted a range of different methodological approaches and instruments. The tools offered in the resource are structured according to GAGE ‘3 Cs’ socio-ecological framework, where adolescents are situated at the centre. [Dec 2018]

ENQUIRY: Your priorities, opportunities and challenges!
What kinds of challenges and opportunities infuse your communication and media development, social and behavioural change work? This survey is a chance for you to let us know! We will report back on results and trends so you can gain insights from your peers in the network.
Click here to lend your voice.
This issue of The Drum Beat was written by Kier Olsen DeVries.
The Drum Beat is the email and web network of The Communication Initiative Partnership.

Full list of the CI Partners:
ANDIBBC Media ActionBernard van Leer FoundationBreakthroughCiturna TVFundación ImaginarioFundación Nuevo Periodismo Iberoamericano (FNPI)HeartlinesJohns Hopkins Center for Communication ProgramsMaternal and Child Survival Program (MCSP)MISAOpen Society FoundationsOxfam NovibPAHOThe Panos InstitutePuntos de EncuentroSAfAIDSSesame WorkshopSoul CitySTEPS InternationalUNAIDSUNICEFUniversidad de los AndesWorld Health Organization (WHO)W.K. Kellogg Foundation

The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.

Chair of the Partners Group: Garth Japhet, Founder, Soul City garth@heartlines.org.za

Executive Director: Warren Feek wfeek@comminit.com

The Editor of The Drum Beat is Kier Olsen DeVries.
Please send additional project, evaluation, strategic thinking, and materials information on communication for development at any time. Send to drumbeat@comminit.com

To reproduce any portion of The Drum Beat, click here for our policy.

To subscribe, click here.

To unsubscribe, please send an email to drumbeat@comminit.com with «Unsubscribe» in the subject line.

Deja una respuesta

Por favor, inicia sesión con uno de estos métodos para publicar tu comentario:

Logo de WordPress.com

Estás comentando usando tu cuenta de WordPress.com. Salir /  Cambiar )

Google photo

Estás comentando usando tu cuenta de Google. Salir /  Cambiar )

Imagen de Twitter

Estás comentando usando tu cuenta de Twitter. Salir /  Cambiar )

Foto de Facebook

Estás comentando usando tu cuenta de Facebook. Salir /  Cambiar )

Conectando a %s

Este sitio usa Akismet para reducir el spam. Aprende cómo se procesan los datos de tus comentarios.