13,888 The Drum Beat 774, May 22 2019, Klein College of Media and Communication


The Drum Beat 774
May 22, 2019
Klein College of Media and Communication





In this issue:


Located in Philadelphia, Pennsylvania, United States (US), Temple University’s Klein College of Media and Communication offers its undergraduate, graduate, and doctoral students a mix of theoretical learning and practical opportunities designed to support them in advancing the role of communication in public life. This Drum Beat highlights some of Klein faculty’s published research at the intersection of international development and communication.
From The Communication Initiative Network – where communication and media are central to social and economic development.
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Klein students explore their interest in disciplines such as international communication, new media, political communication, communication and gender studies, communication history, media institutions, psychological processing of media, and communication and social change. Graduates have gone on to careers in academia, communication management, communication policy, media, production and research in arts and community groups, governmental and educational institutions, corporations, media industries, professional associations, and more.

Undergraduates can major in:

More than 200 graduate students pursue professional and scholarly opportunities in the 6 following graduate programmes:


The faculty of the Klein College of Media and Communication includes journalists, new media artists, TV producers, research scholars, speechwriters, advertising executives, and public relations practitioners. Many of them cross fields and bring less traditional approaches to communications and media to the classroom.

The items that follow are just a few of the research papers published by 7 selected faculty members; click on the names of those authors to access any additional items of theirs that may be available on The CI platform. In addition, click here for the full listing of faculty and details about their research interests.

  • 1.Four Challenges in the Field of Alternative, Radical and Citizens’ Media Research
    by Clemencia Rodríguez, Benjamin Ferron, and Kristin Shamas
    This article explores the research challenges that have emerged for scholars in the field of Communication for Social Change (CfSC) who study the role of Web 2.0 technologies in the work of activists and social movements. Based on examples from social movements around the world, the article highlights and discusses 4 research challenges: (i) Accounting for historical context; (ii) Anchoring analysis in a political economy of information and communication technologies (ICTs); (iii) Acknowledging the complexity of communication processes; and (iv) Positioning new research in relation to existing knowledge and literature within the field of CfSC. [Mar 2014]
  • 2.Inequality and Communicative Struggles in Digital Times: A Global Report on Communication for Social Progress
    by Nick Couldry, Clemencia Rodríguez, G&oumlt;ran Bolin, Julie Cohen, et al.
    Featuring an action plan and toolkit, this book is an investigation of media’s role in social change, and potentially social progress. By «media», the authors mean not only technologies for the production, dissemination, and reception of communication, but also the contents distributed through those technologies and the institutions associated with their production, dissemination, and reception. The book is the product of an international collaboration, with authors hailing from around the world, housed in several disciplines, and with different approaches to communication. What unites them is the belief that communication strategies and practices must be deployed in the service of global social progress. [2018]
  • 3.In Search of Local Knowledge on ICTs in Africa
    by Iginio Gagliardone, Ashnah Kalemera, Lauren Kogen, Lillian Nalwoga, Nicole Stremlau, and Wakabi Wairagala
    New ICTs have been hailed as tools for encouraging economic development, promoting peace, and improving the effectiveness of government in developing and conflict-affected regions. This article explores whether the claims of the transformative power of ICTs are backed by real evidence and whether local knowledge – e.g., traditional mechanisms for conflict resolution – is taken into consideration by ICT-based development initiatives. The countries that are the focus of this article – Kenya, Ethiopia, and Somalia – offer a comparative perspective on different approaches to ICT usage. [Jun 2015]
  • 4.Not Up for Debate: US News Coverage of Hunger in Africa
    by Lauren Kogen
    This study examines how the US news media construct the topic of hunger in Africa for US audiences. Specifically, through a framing analysis and critical discourse analysis (CDA) of randomly sampled newspaper stories, the article addresses how news frames define and delimit: the relationship between US citizens and foreign sufferers, US public sphere discussion of foreign humanitarian crises, and citizens’ political engagement with the issue. «What American citizens are left with…is a public sphere that not only does not nurture a productive discussion on solutions to extreme poverty and suffering in Africa, but makes the discussion itself seem outside the geographic scope of relevant public sphere-appropriate issues for American news audiences.» [Nov 2014]
  • 5.A Case for Quantitative Assessment of Participatory Communication Programs
    by Tom Jacobson
    A participatory approach to social change represents a move away from programme planning and implementation in which goals are determined beforehand and communicated to beneficiaries. Instead, the power for decision-making rests in the hands of community members. Though valuable, participatory projects are often seen as being difficult to evaluate. How can we produce meaningful assessments of the extent to which community members felt free to participate during the planning, implementation, and/or evaluation of programme interventions? This paper presents an approach to assessing participatory communication based on communication in the form of dialog as conceptualised by Jurgen Habermas. Jacobson suggests that the method is capable of generating quantitative data and is applicable in principle to the assessment of the planning, implementation, and evaluation phases in a range of interventions. [2007]
  • 6.Governance Reform Under Real World Conditions: Citizens, Stakeholders, and Voice
    by Sina Odugbemi (ed.) and Thomas L. Jacobson (ed.)
    This World Bank publication is intended to demonstrate to a broad audience – including governments, think tanks, civil society organisations, and development agencies – the ways in which communication research can help address development challenges, particularly in the area of governance reform in developing countries. Throughout the book, recurrent themes emerge related to: the importance of leadership, even in consensus-building efforts; the importance of networks; the concepts of dialogue, deliberation, decision making, and negotiation; the ideas of participation and the public sphere; and the idea of strategic communication, which refers to systematic efforts to engage communication thoughtfully and proactively, rather than in a post-hoc manner, and to use all available communication tools. [2008]
  • 7.Communication for Development and Social Change and the Challenge of Climate Change
    by Patrick D. Murphy and Tracy Mwaka Tinga
    This article argues that, as a field, communication for development and social change (CDSC) has a role to play in the study of, and action around, climate change. To help inform this role, Murphy and Tinga suggest that: (i) CDSC should be aware of its overlap with environmentalism in terms of assumptions about who or what has the power to act (agency), in that both look through the lens of concepts such as power, governance, voice, community, rights, and cultural knowledge; (ii) CDSC must be informed by past research about what citizens in the global South know about climate change and how awareness impacts action; and (iii) scholars should be guided by the lessons from past climate-change-focused CDSC initiatives. As an example, the article explores a multi-stakeholder campaign that used music to educate Kenyan youth on climate change and help them be heard by Kenyan policymakers. [2019]
  • 8.On Media, Social Movements, and Uprisings: Lessons from Afghanistan, Its Neighbors, and Beyond
    by Wazhmah Osman
    After the lifting of a nearly decade-long media ban imposed by the Taliban, and in the aftermath of the September 11 2001 terrorist attacks, Afghanistan experienced a surge in new media outlets. In this essay, Osman focuses on television, in particular, to study popular movements, collective action, self-representation, and people’s agency in Afghanistan. She explores television’s role in directing the global dialogue about Afghanistan back to local Afghans themselves. She also examines the ways in which television allows producers to act as local reformers, challenging powerful local conservative groups – in the process, however, introducing risks to female media makers, in particular. [Summer 2014]
  • 9.Between the White House and the Kremlin: A Comparative Analysis of Afghan and Tajik Media
    by Wazhmah Osman
    Why did two neighbours, Afghanistan and Tajikistan, who share cultural, linguistic, and historical similarities, take divergent paths in the development of their mass media, public sphere, and democracy? Whereas Afghanistan exhibits many of the attributes of democratic media systems, Tajikistan’s media remains repressive and statist. By highlighting the successes of Afghanistan and failures of Tajikistan, Osman argues that the reasons for their vastly different trajectories are due to the extent to which the different political economic regimes support and control the two countries. [2019]
  • 10.Engaging Stigmatized Communities through Solutions Journalism: Residents of South Los Angeles Respond
    by Andrea Wenzel, Daniela Gerson, Evelyn Moreno, Minhee Son, and Breanna Morrison Hawkins
    Social scientists have argued that, by focusing on deficits and problems, media play a role in the stigmatisation of neighbourhoods with high levels of violence, crime, and poverty. This study looks at a research-driven media initiative that attempted to take an alternate approach to covering challenges facing the community of South Los Angeles (LA), California, US. The article centres around how South LA residents who participated in follow-up focus groups responded to the «solutions journalism» format of this local media coverage. Ultimately, the study seeks to contribute a greater understanding of the implications of this type of journalism for sustaining a healthy local storytelling network. [Apr 2017]
  • 11.‘A Journalist Should Step Correct:’ Building Trust in Local News
    by Andrea Wenzel, Anthony Nadler, Melissa Valle, and Marc Lamont Hill
    This article provides a summary of months of assessment and conversation about local journalism with two demographically different neighbourhoods in the Philadelphia, Pennsylvania, US metropolitan area. Commonalities between the residents’ wish lists in both areas included wanting more coverage that explored attempted solutions to local problems and constructive initiatives in the community, opportunities for media to work with communities to create coverage, and an openness to media facilitating discussion on community issues. A series of workshops held for study participants, community leaders, and journalists generated ideas to address the challenges raised by the study. [Jun 2018]
  • 12.Sharing the News: Journalistic Collaboration as Field Repair
    by Lucas Graves and Magda Konieczna
    «News sharing» involves two or more rival news outlets working together to produce and/or distribute news. Drawing on ethnographic fieldwork and interviews carried out in the US, the authors analyse news sharing on the part of investigative news nonprofits, which focus on long-term reporting projects, and professional fact-checking groups, which specialise in debunking falsehoods and countering misinformation. This article looks at their explicit mission of journalistic reform: to the ways they seek to not only practice but to repair the field of journalism. [Jan 2015]
Click here for the full listing of faculty and details about their research interests.

ENQUIRY: Your priorities, opportunities and challenges!
What kinds of challenges and opportunities infuse your communication and media development, social and behavioural change work? This survey is a chance for you to let us know! We will report back on results and trends so you can gain insights from your peers in the network.
Click here to lend your voice.
This issue of The Drum Beat was written by Kier Olsen DeVries.
The Drum Beat is the email and web network of The Communication Initiative Partnership.

Full list of the CI Partners:
ANDIBBC Media ActionBernard van Leer FoundationBreakthroughCiturna TVFundación Imaginario,Fundación Nuevo Periodismo Iberoamericano (FNPI)HeartlinesJohns Hopkins Center for Communication ProgramsMaternal and Child Survival Program (MCSP)MISAOpen Society FoundationsOxfam NovibPAHOThe Panos InstitutePuntos de EncuentroSAfAIDSSesame WorkshopSoul CitySTEPS InternationalUNAIDSUNICEFUniversidad de los AndesWorld Health Organization (WHO)W.K. Kellogg Foundation

The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.

Chair of the Partners Group: Garth Japhet, Founder, Soul City garth@heartlines.org.za

Executive Director: Warren Feek wfeek@comminit.com

The Editor of The Drum Beat is Kier Olsen DeVries.
Please send additional project, evaluation, strategic thinking, and materials information on communication for development at any time. Send to drumbeat@comminit.com

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