13,548 Amplifying Voice: Selections from the SBCC Summit, The Drum Beat, 757 May 30 2018

The Drum BeatAmplifying Voice: Selections from the SBCC Summit – The Drum Beat 757
May 30, 2018
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In this issue:

Femina HipBrothers for LifeDigital story-tellingTurn up the volumeInteractive radio and robust researchVideo perspectivesParticipatory action mediaCommunity correspondentsCommunity media mashupCommunity modelCritique of the draft Declaration from a voice perspectiveAccess more Summit presentationsTake the survey

From The Communication Initiative Network – where communication and media are central to social and economic development.
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Amplifying voice was one of the 3 main areas of focus at What Works? The 2018 International Social and Behavior Change Communication (SBCC) Summit featuring Entertainment Education, April 16-18 2018. The framing document [PDF] for the Summit positioned voice this way:

“This conference is organized to understand better what works in shifting social norms, changing behaviors and in amplifying the voice of those who have most at stake in the success of development efforts. And it is designed to wrestle with the profound issues of social justice and agenda setting that affect these decisions. Who decides, for example, what behaviors need changing or which norms should be shifted? How can people’s realities and voices be put at the center of such change?”

Some of the presentations at the Summit with a focus on “voice” follow. You can search for others in the collection of all Summit presentations at this link.


  • 1Femina Hip – 20 Years of Amplifying Youth Voices [PDF]
    Presented by Minou Fuglesang, Femina Hip
    Femina Hip is a civil society multimedia platform in Tanzania using the edutainment approach and participatory production processes to foster youth development. Young people are nurtured into empowered change makers, who then act for the benefit of themselves, their peers, and the community. The focus is healthy lifestyles, including sex education, economic empowerment, and active citizenship. Femina creates “safe spaces” in the form of clubs that become the embryos of civil society organising. Femina’s development has led it to become an agent of “open talk”.
  • 2Positive or Negative, You Are the Same Person: The Use of Social Media to Amplify Voice and Change HIV Testing Norms in South Africa
    Presented by Brenda Goldblatt, Centre for Communication Impact (CCI)
    Brothers for Life responded to a felt need to create a space for men to talk about HIV, to normalise discussion about HIV, to answer questions, and to tell stories that address fears and barriers and elevate enabling behaviour. Centre for Communication Impact (CCI) experimented with using Facebook to meet the communication challenges and link people to services with: posts derived from a television public service announcement (PSA) with the message “negative or positive, you are the same person”, ambassador films and photos and giffs extracted from them, and illustrations created by CCI’s social media team. A CCI evaluation of 113 posts and their responses found, for example, that ambassadors’ testimonies were key, as stories made it easy for people to participate in conversations and allowed CCI to trigger discussions to address barriers.
  • 3Digital Storytelling for Change – Connecting Youth to FP INFO through Mobile Videos [PDF]
    Presented by Cori Fordham, Johns Hopkins Center for Communication Programs
    The focus is on enabling storytelling with mobile phones, especially among youth around family planning (FP), including long-acting reversible contraceptives (LARCs). Story formats can include scripted stories, testimonials, interviews/dialogues, musical performance, and entertaining stories or games. This approach involves participatory video, filmed on a mobile phone, which facilitates the exploration of an issue like youth sexual and reproductive health (SRH) by identifying local perspectives and developing solutions to issues that come up, whilst mobilising a group of champions in the process.
  • 4We Listen to the Voices of Communities…then Turn up the Volume [PDF]
    Presented by Tamsyn Seimon, In Tune for Life
    At a youth centre in Bo, Sierra Leone, a group of disenfranchised, out-of-school youth had the idea of coming together to write songs about HIV awareness. The Stigmatisation Project involved locally produced music and animation meeting local needs as identified by the communities themselves. In Tune for Life trained the youth involved on how to use the equipment and make the animations so they could understand the process and gain skills for the future. Youth didn’t just have an input – they were driving the project. Artists used came from the audiences. A study showed that the animation reached communities with HIV messaging nationally – far wider than ever expected.
  • 5Assessing the Use of Narratives and Storytelling on Family Planning Practitioners: The Family Planning Voices Initiative [PDF]
    Presented by Elizabeth Futrell, Johns Hopkins Center for Communication Programs
    The focus is on documenting and sharing real stories from people around the world who are passionate about FP. An assessment – consisting of an online survey, in-depth interviews, workshop evaluations, and content analyses – had 8 key objectives, such as articulating how telling a personal story impacted the storyteller’s attitudes and beliefs related to FP. Organisers found that storytelling approaches can be systematically measured and that storytelling approaches have the potential to: improve technical and practical knowledge, change long-held attitudes, enhance self-efficacy related to knowledge and interpersonal communication, encourage application of knowledge gained, and build a community.
  • 6What Works in Amplifying Somali Voices? Interactive Radio as a Robust Research Tool for FGM/C [PDF]
    Presented by Claudia Abreu Lopes, Africa’s Voices Foundation (AVF)
    Moved by the belief that eliminating female genital mutilation/cutting (FGM/C) can only be effective if interventions are tailored to the specific context through a granular and understanding of the collective beliefs and meaning of the practice, Africa’s Voices Foundation (AVF) deployed interactive radio programmes across a network of 27 FM radio stations covering all 3 zones of Somalia. The purpose was to gather opinions in their natural context, through a conversational mode, more aligned to the socio-cognitive processes that generate and shape beliefs and social norms. The radio programmes are designed to be inclusive and to provoke responses from a diverse and heterogeneous audience. The social norms and corresponding beliefs are made salient, challenged and negotiated through the radio discussion.

Access What Works? Summit Presentations

Click here and follow the instructions to access all the presentations from the Summit.

In order that the numerous Summit presentations are located and accessible as an integral part of a comprehensive platform, network, and community for this field of work, The CI will be incorporating many of them within our Groups process over the next few months. But you can access all of those submitted by presenters at this link at this time.



ENQUIRY: Your priorities, opportunities and challenges!
What kinds of challenges and opportunities infuse your communication and media development, social and behavioural change work? This survey is a chance for you to let us know! We will report back on results and trends so you can gain insights from your peers in the network.
Click here to lend your voice.
This issue of The Drum Beat was written by Kier Olsen DeVries.
The Drum Beat is the email and web network of The Communication Initiative Partnership.

Full list of the CI Partners:
ANDIBBC Media ActionBernard van Leer FoundationBreakthroughCiturna TVFundación ImaginarioFundación Nuevo Periodismo Iberoamericano (FNPI)Heartlines,Johns Hopkins Bloomberg School of Public Health Center for Communication ProgramsMaternal and Child Survival Program (MCSP)MISAOpen Society FoundationsOxfam NovibPAHOThe Panos InstitutePuntos de EncuentroSAfAIDSSesame WorkshopSoul CitySTEPS InternationalUNAIDSUNICEFUniversidad de los Andes,World Health Organization (WHO)W.K. Kellogg Foundation

The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.

Chair of the Partners Group: Garth Japhet, Founder, Soul City garth@heartlines.org.za

Executive Director: Warren Feek wfeek@comminit.com

The Editor of The Drum Beat is Kier Olsen DeVries.
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