Amplifying Voice: Selections from the SBCC Summit – The Drum Beat 757
May 30, 2018 |
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In this issue:
Femina Hip, Brothers for Life, Digital story-telling, Turn up the volume, Interactive radio and robust research, Video perspectives, Participatory action media, Community correspondents, Community media mashup, Community model, Critique of the draft Declaration from a voice perspective, Access more Summit presentations, Take the survey |
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Amplifying voice was one of the 3 main areas of focus at What Works? The 2018 International Social and Behavior Change Communication (SBCC) Summit featuring Entertainment Education, April 16-18 2018. The framing document [PDF] for the Summit positioned voice this way:
“This conference is organized to understand better what works in shifting social norms, changing behaviors and in amplifying the voice of those who have most at stake in the success of development efforts. And it is designed to wrestle with the profound issues of social justice and agenda setting that affect these decisions. Who decides, for example, what behaviors need changing or which norms should be shifted? How can people’s realities and voices be put at the center of such change?”
Some of the presentations at the Summit with a focus on “voice” follow. You can search for others in the collection of all Summit presentations at this link. |
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- 1. Femina Hip – 20 Years of Amplifying Youth Voices [PDF]
Presented by Minou Fuglesang, Femina Hip
Femina Hip is a civil society multimedia platform in Tanzania using the edutainment approach and participatory production processes to foster youth development. Young people are nurtured into empowered change makers, who then act for the benefit of themselves, their peers, and the community. The focus is healthy lifestyles, including sex education, economic empowerment, and active citizenship. Femina creates “safe spaces” in the form of clubs that become the embryos of civil society organising. Femina’s development has led it to become an agent of “open talk”.
- 2. Positive or Negative, You Are the Same Person: The Use of Social Media to Amplify Voice and Change HIV Testing Norms in South Africa
Presented by Brenda Goldblatt, Centre for Communication Impact (CCI)
Brothers for Life responded to a felt need to create a space for men to talk about HIV, to normalise discussion about HIV, to answer questions, and to tell stories that address fears and barriers and elevate enabling behaviour. Centre for Communication Impact (CCI) experimented with using Facebook to meet the communication challenges and link people to services with: posts derived from a television public service announcement (PSA) with the message “negative or positive, you are the same person”, ambassador films and photos and giffs extracted from them, and illustrations created by CCI’s social media team. A CCI evaluation of 113 posts and their responses found, for example, that ambassadors’ testimonies were key, as stories made it easy for people to participate in conversations and allowed CCI to trigger discussions to address barriers.
- 3. Digital Storytelling for Change – Connecting Youth to FP INFO through Mobile Videos [PDF]
Presented by Cori Fordham, Johns Hopkins Center for Communication Programs
The focus is on enabling storytelling with mobile phones, especially among youth around family planning (FP), including long-acting reversible contraceptives (LARCs). Story formats can include scripted stories, testimonials, interviews/dialogues, musical performance, and entertaining stories or games. This approach involves participatory video, filmed on a mobile phone, which facilitates the exploration of an issue like youth sexual and reproductive health (SRH) by identifying local perspectives and developing solutions to issues that come up, whilst mobilising a group of champions in the process.
- 4. We Listen to the Voices of Communities…then Turn up the Volume [PDF]
Presented by Tamsyn Seimon, In Tune for Life
At a youth centre in Bo, Sierra Leone, a group of disenfranchised, out-of-school youth had the idea of coming together to write songs about HIV awareness. The Stigmatisation Project involved locally produced music and animation meeting local needs as identified by the communities themselves. In Tune for Life trained the youth involved on how to use the equipment and make the animations so they could understand the process and gain skills for the future. Youth didn’t just have an input – they were driving the project. Artists used came from the audiences. A study showed that the animation reached communities with HIV messaging nationally – far wider than ever expected.
- 5. Assessing the Use of Narratives and Storytelling on Family Planning Practitioners: The Family Planning Voices Initiative [PDF]
Presented by Elizabeth Futrell, Johns Hopkins Center for Communication Programs
The focus is on documenting and sharing real stories from people around the world who are passionate about FP. An assessment – consisting of an online survey, in-depth interviews, workshop evaluations, and content analyses – had 8 key objectives, such as articulating how telling a personal story impacted the storyteller’s attitudes and beliefs related to FP. Organisers found that storytelling approaches can be systematically measured and that storytelling approaches have the potential to: improve technical and practical knowledge, change long-held attitudes, enhance self-efficacy related to knowledge and interpersonal communication, encourage application of knowledge gained, and build a community.
- 6. What Works in Amplifying Somali Voices? Interactive Radio as a Robust Research Tool for FGM/C [PDF]
Presented by Claudia Abreu Lopes, Africa’s Voices Foundation (AVF)
Moved by the belief that eliminating female genital mutilation/cutting (FGM/C) can only be effective if interventions are tailored to the specific context through a granular and understanding of the collective beliefs and meaning of the practice, Africa’s Voices Foundation (AVF) deployed interactive radio programmes across a network of 27 FM radio stations covering all 3 zones of Somalia. The purpose was to gather opinions in their natural context, through a conversational mode, more aligned to the socio-cognitive processes that generate and shape beliefs and social norms. The radio programmes are designed to be inclusive and to provoke responses from a diverse and heterogeneous audience. The social norms and corresponding beliefs are made salient, challenged and negotiated through the radio discussion.
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This issue of The Drum Beat was written by Kier Olsen DeVries. |
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Full list of the CI Partners:
ANDI, BBC Media Action, Bernard van Leer Foundation, Breakthrough, Citurna TV, Fundación Imaginario, Fundación Nuevo Periodismo Iberoamericano (FNPI), Heartlines,Johns Hopkins Bloomberg School of Public Health Center for Communication Programs, Maternal and Child Survival Program (MCSP), MISA, Open Society Foundations, Oxfam Novib, PAHO, The Panos Institute, Puntos de Encuentro, SAfAIDS, Sesame Workshop, Soul City, STEPS International, UNAIDS, UNICEF, Universidad de los Andes,World Health Organization (WHO), W.K. Kellogg Foundation
The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.
Chair of the Partners Group: Garth Japhet, Founder, Soul City garth@heartlines.org.za
Executive Director: Warren Feek wfeek@comminit.com |
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The Editor of The Drum Beat is Kier Olsen DeVries. |
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Please send additional project, evaluation, strategic thinking, and materials information on communication for development at any time. Send to drumbeat@comminit.com
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