13,334 Communication and Change News and Issues, The Drum Beat 744, October 11 2017.

The Drum BeatCommunication and Change News and Issues – The Drum Beat 744
October 11 2017
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EVALUATIONSDemocratic TVPacifica Mamas VideoTesting No Tolerance Villages
ABSTRACTS SUBMISSION IS NOW OPEN: Global Summit: What works? – Shifting Norms, Changing Behaviours, Amplifying Voices
STRATEGIC THINKINGPath to 2020Communities EngageVaccine Media Monitoring
MATERIALSIYCF Digital Image BankHarnessing the Potential of ICTsHIV/TB Advocacy Toolkit
From The Communication Initiative Network – where communication and media are central to social and economic development.
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  • 1. Creating the Next Generation of Palestinian Democratic Political Leaders (The President) Project
    The President is a Palestinian reality TV show whose aim is to create a new generation of Palestinian leaders and develop a political culture of peaceful civic activism and inclusive democratic practices. The show was created by Search for Common Ground (SFCG) in partnership with a local Palestinian news agency Ma’an Network. During the show’s two seasons, Palestinian youth, having participated in training workshops, role-played as candidates in a mock presidential election, campaigning locally and nationally throughout the West Bank and Gaza. One finding of the endline study: 94% of those polled indicated that, after watching the show, they had increased knowledge and awareness of participation in civic life, and 91.8% said they had increased knowledge and awareness of religious tolerance. [Jul 2016]
  • 2. Participatory Video and the Pacifica Mamas: A Pilot Project
    by Malama Saifoloi, Evangelia Papoutsaki, Marcus Williams, Usha Sundar Harris, and Munawwar Naqvi
    This paper reports on a pilot project that saw an international collective of researchers collaborate with the west Auckland, New Zealand’s community group the Pacifica Mamas to trial participatory video (PV) practices with elderly female Pacific migrants. Engagement through film or photography is seen as a process of reflection through which dialogical engagement among a group is stimulated. It is collective in the sense that it provides shared meanings. It gives value to what people say and becomes a creative process that allows for local concepts to be contextualised. The paper introduces the project, describes the conceptual and theoretical framework, details the PV training process, reflects on the process and impact, and offers concluding comments and research implications. [Aug 2016]
  • 3. Assessing Changes in Attitudes, Awareness, and Behavior in Indonesian Youths: A Multi-Method Communication and Social Media Approach
    by Mark Latonero, Sheila Murphy, Patricia Riley, and Prawit Thainiyom
    The research presented in this paper provides insights to inform how practitioners design counter trafficking in persons (C-TIP) awareness-raising materials, both in general and specifically within Indonesia, where the research was conducted by the Annenberg School for Communication and Journalism at the University of Southern California (USC). The key finding is that an MTV EXIT documentary on Indonesians’ experience with human trafficking had limited effects on increasing the viewers’ knowledge of trafficking, awareness of vulnerability to trafficking, or intention to reduce vulnerability. The research also found that face-to-face engagement and discussion are the most effective ways to decrease the intended audience’s misconceptions about human trafficking, trafficking vulnerability, and effective risk reduction. [May 2016]
  • 4. Effectiveness of a Community-Based SGBV Prevention Model in Emergency Settings in Uganda: Testing the ‘Zero Tolerance Village Alliance’ Intervention
    by Chi-Chi Undie et al.
    This Population Council study assessed the effectiveness of ‘Zero Tolerance Village Alliance’ (ZTVA), a community-based sexual and gender-based violence (SGBV) prevention model developed by the Thohoyandou Victim Empowerment Programme (TVEP) and implemented in Rwamwanja Refugee Settlement in Kamwenge District, Western Uganda. Underpinned by achievement motivation theory and labeling theory, the ZVTA model “proved to be particularly effective in: moderating negative gender attitudes and beliefs related to SGBV; positively changing perceptions of community SGBV norms; reducing the occurrence of physical IPV [intimate partner violence] (for men and women), sexual IPV (for men), non-partner physical violence (for men and women), and non-partner sexual violence (for women); engendering more comprehensive knowledge of rape; and increasing awareness of SGBV interventions.” [Aug 2016]
  • 5. Strengthening Accountability Through Media in Afghanistan: Final Evaluation
    by Anna Godfrey, Georgina Page, and Ahmad Tamim Sharifzai [Jul 2017]
    This BBC Media Action evaluation analyses its work with state broadcaster Radio Television Afghanistan (RTA) and the BBC Afghan Service to co-produce the TV and radio national debate programme Open Jirga (Open Assembly) and support the Afghan Education Production Organization (AEPO) to incorporate governance issues into its longstanding radio drama New Home, New Life. “Findings showed that BBC Media Action’s training and mentoring of RTA was largely successful. It was also found that more than 84% of those that tuned into Open Jirga and/or New Home, New Life reported that the programmes had increased their knowledge of key governance issues.” [Jul 2017]

ABSTRACTS SUBMISSION IS NOW OPEN: Global Summit: What works? – Shifting Norms, Changing Behaviours, Amplifying Voices – summary and key links here
In advance of the 2018 International Social and Behavior Change Communication (SBCC) Summit featuring Entertainment Education – April 16-18 2018, Nusa Dusa, Indonesia – concept notes for skill building workshops and abstracts for oral and poster presentations, panel presentations, Comm Talks, and the multimedia video showcase are being accepted between September 25 and November 27 2017.

A summary of the Summit, with links to the website, abstracts submission process, and other key elements of the Summit, is here, including guidelines for each submission option and complete information about how to submit.


  • 6. Development and Access to Information
    by Maria Garrido and Stephen Wyber (Eds.)
    Development and Access to Information (DA2I) is a joint project between the International Federation of Library Associations and Institutions (IFLA) and the Technology & Social Change Group (TASCHA) at the University of Washington Information School that aims to demonstrate how A2I and libraries contribute to the achievement of the Sustainable Development Goals (SDGs). This report establishes a baseline of A2I indicators – in the areas of infrastructure, social context of adoption, capabilities of use, and legal and policy environment – to track progress over the lifespan of the SDGs Agenda (2015-2030) and examines the different ways in which A2I and libraries are contributing to advancing the SDGs, focusing specifically on the priority areas identified by the High Level Political Forum in 2017. [Jul 2017]
  • 7. The Path to 2020: Delivering Transformative, Rights-based Family Planning
    In advance of the 2017 Family Planning [FP] Summit, this report provides a snapshot of CARE’s efforts to ensure provision of quality sexual and reproductive health (SRH) services in some of the most challenging contexts around the world. Strategies explored include shifting social and gender norms to increase women’s voice and empowerment, promoting mechanisms for accountability between community members and health providers, and reaching vulnerable and marginalised people in humanitarian and conflict-affected settings with FP information and services. The report also shares the key actions CARE is calling governments, donors, and other civil society actors to mobilise around, in order to catalyse progress and re-ignite the commitment to reach 120 million women and girls by 2020 (“FP2020”). [Jul 2017]
  • 8. The Role of Collective Platforms, Services and Tools to Support Communication and Community Engagement in Humanitarian Action
    One of the Communicating with Disaster Affected Communities (CDAC) Network Strategic Aims for 2016-2021 is to strengthen collaboration to make community engagement in crisis efforts more effective. Prepared with support from the United Kingdom (UK) Department for International Development (DFID)’s Disasters and Emergencies Preparedness Programme, this policy paper outlines the potential role of collective platforms, services, and tools to support communication and community engagement in humanitarian preparedness and response. It describes benefits, gaps, and challenges in current approaches. It highlights existing frameworks and commitments and provides a brief overview of good practices. Finally, it offers recommendations, such as: Humanitarian organisations should include communications technologies and media actors in communication and community engagement fora, both nationally and globally. [Apr 2017]
  • 9. Application of Real-Time Global Media Monitoring and ‘Derived Questions’ for Enhancing Communication by Regulatory Bodies: The Case of Human Papillomavirus Vaccines
    by Priya Bahri, Julianna Fogd, Daniel Morales, and Xavier Kurz
    The benefit-risk balance of vaccines is regularly debated by the public, but the utility of media monitoring for regulatory bodies is unclear. To explore this, a media monitoring study was conducted at the European Medicines Agency (EMA) concerning human papillomavirus (HPV) vaccines during a European Union (EU) referral procedure assessing the potential causality of complex regional pain syndrome (CRPS) and postural orthostatic tachycardia syndrome (POTS) reported to the authorities as suspected adverse reactions. The study demonstrated the potential utility of media monitoring for regulatory bodies to support communication proactivity and preparedness, intended to support trusted safe and effective vaccine use. Listening is described here as a fundamental element of such a communication model. [May 2017]
  • 10. Citizen Engagement in Peacebuilding: A Communication for Development Approach to Rebuilding Peace from the Bottom-Up
    by Valentina Baú
    This article demonstrates how a communication for development (C4D) approach to engaging citizens in peacebuilding can contribute to strengthening the reconstruction process at the end of large-scale violence, while engendering a bottom-up process based on dialogue and inclusivity. Author Valentina Baú also puts forward some reflections on C4D’s contribution towards participatory governance. On the whole, this article provides the theoretical foundations for further research on the application of C4D methods and their effectiveness in strengthening local peacebuilding initiatives encouraged from the grassroots. “Through participatory communication and a tailored use of the media and technology, C4D can create new platforms and channels for citizens to be agents in the national reconstruction.” [Sep 2016]

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  • 11. IYCF Digital Image Bank
    In 2010, the United Nations Children’s Fund (UNICEF) and partners developed an integrated nutrition social and behaviour change (SBC) package known as the Community Infant and Young Child Feeding (C-IYCF) Counselling Package – investing in high-quality graphic illustrations for low-literacy contexts. The IYCF Digital Image Bank aims to make the C-IYCF generic illustrations and specific adaptations available in editable formats to organisations creating print materials and other visual aids aimed at promoting maternal, infant, and young child nutrition. [Sep 2017]
  • 12. BRACED Knowledge Manager Learning Series
    Building Resilience and Adaptation to Climate Extremes and Disasters (BRACED) aims to improve the lives of vulnerable people facing climate extremes and disasters through the efforts of 15 consortia operating across the Sahel, East Africa, and Asia. An independent Knowledge Manager generates evidence and promotes learning across the programme in an effort to understand what works and what doesn’t in terms of strengthening resilience. As part of the mission to offer facilitated spaces for learning and dialogue between partners within and beyond the programme, the BRACED Knowledge Manager has created this learning series of 2-page documents to describe some of the tactics BRACED has used. [Nov 2016]
  • 13. Harnessing the Potential of ICTs – Literacy and Numeracy Programmes using Radio, TV, Mobile Phones, Tablets and Computers
    This compilation of case studies from the UNESCO Effective Literacy and Numeracy Practices Database presents promising literacy and numeracy programmes from all world regions that use information and communication technologies (ICTs) in their access and outreach strategies. The 26 case studies illustrate how ICTs such as radio, television, mobile phones, tablets, and computers can be used as media of instruction, can supplement face-to-face teaching, and can help to develop and strengthen youth and adult literacy, language, and numeracy skills. [2016]
  • 14. Six I’s HIV/TB Communication and Advocacy Toolkit
    This toolkit, developed by the AIDS and Rights Alliance for Southern Africa (ARASA) and partner organisations from across the Southern African region, was designed to be an accessible and scientifically accurate training and advocacy material to promote the accelerated implementation of the Six I’s for HIV/TB (tuberculosis), which are based on the World Health Organization (WHO)’s recommended interventions to reduce TB morbidity and mortality in people living with HIV. [2016]
  • 15. Design Research for Media Development: A Guide for Practitioners
    by Panthea Lea
    This is a hands-on reference guide for media development practitioners to integrate design research into their work, featuring a running case study from Pakistan. Design research is defined here as a research and analytical process that combines ethnographic, journalistic, and systems thinking approaches. The guide is based on principles and practices of design research that have been long used by the private sector, and it is grounded in the experience that Reboot, a social impact firm, has gathered in designing and implementing international development projects around the world. [Mar 2013]

ENQUIRY: Your priorities, opportunities and challenges!
What kinds of challenges and opportunities infuse your communication and media development, social and behavioural change work? This survey is a chance for you to let us know! In 2017, we will report back on results and trends so you can gain insights from your peers in the network.
Click here to lend your voice.
This issue of The Drum Beat was written by Kier Olsen DeVries.
The Drum Beat is the email and web network of The Communication Initiative Partnership.

Full list of the CI Partners:
ANDIBBC Media ActionBernard van Leer FoundationBreakthroughCiturna TVFundación ImaginarioFundación Nuevo Periodismo Iberoamericano (FNPI)Heartlines,Johns Hopkins Bloomberg School of Public Health Center for Communication ProgramsMaternal and Child Survival Program (MCSP)MISAOpen Society FoundationsOxfam NovibPAHOThe Panos InstitutePuntos de EncuentroSAfAIDSSesame WorkshopSoul CitySTEPS InternationalUNAIDSUNICEFUniversidad de los Andes,World Health Organization (WHO)W.K. Kellogg Foundation

The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.

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The Editor of The Drum Beat is Kier Olsen DeVries.
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