13,143 The Drum Beat 730 March 8 2017, Communication and Change News and Issues –

The Drum BeatCommunication and Change News and Issues – The Drum Beat 730
March 8 2017

STRATEGIC THINKING: Tonga Talks Tobacco, Rural Radio Clubs, SBCC for Early Reading
YOUR ANALYSIS – Survey on Trends; Poll on Concerns
EXPERIENCES: Reality TV for Peace, SDGs for All Campaign, #DrawDisability
MATERIALS: Evaluating Humanitarian Action Guide, Training Toolkit for MENA’s MSM, Data Innovation How-to
From The Communication Initiative Network – where communication and media are central to social and economic development.
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  • 1. Developing Antitobacco Mass Media Campaign Messages in a Low-Resource Setting: Experience from the Kingdom of Tonga
    by C Sugden, P Phongsavan, S Gloede, S Filiai, and V O Tongamana
    This paper presents some of the practical steps involved in adapting 6 antitobacco TV ads for local audiences with minimal resources and a limited budget and without the need for an external production team. “The Tongan experience underscores the importance of an adaptation process that draws from evidence-based best-practice models and engages local and regional stakeholders to ensure that campaign materials are tailored to the local context and are embedded within a mix of antitobacco strategies.” [Mar 2016]
  • 2. Ethics in the News
    by Aidan White, Ed.
    From the Ethical Journalism Network (EJN), this report explores some of the ethical challenges media faced in 2016 and looks forward by giving journalists guidance and tips on ethical survival techniques. Among other things, the report provides tips for journalists on how to stick to the facts, protect sources, report fairly on migration, identify hate speech, block fake news, and guard against war-mongering and propaganda. [Jan 2017]
  • 3. Dimitra Clubs: A Unique Approach
    This factsheet looks at the Dimitra Clubs approach used by the Food and Agricultural Organization (FAO) Dimitra Project, a gender-sensitive information and participatory communication programme that promotes individual and collective socio-economic empowerment of rural populations in sub-Saharan Africa – women and youth in particular. As part of the process, rural radio stations are used as an information media relay to increase the communication flow, provide access to knowledge, and raise awareness on themes that have been identified and requested by the clubs themselves. [2015]
  • 4. The Importance of Mobile for Refugees: A Landscape of New Services and Approaches
    This GSMA landscaping report provides a snapshot of the current interest and activities of the mobile industry and aid agencies in catering to the connectivity needs of refugees. “The state of the connectivity landscape for refugees highlights the need for humanitarian organisations and the mobile industry to make connectivity improvements a priority.” Various case studies are included to illustrate how connectivity issues have been addressed. [Feb 2017]
  • 5. Social and Behavior Change Communication to Support Early Grade Reading
    by Karen Schmidt
    Presented at the November 2015 Global Education Summit, organised by the United States Agency for International Development (USAID), this document begins by outlining the evolution of health communication from information, education, and communication (IEC) to behaviour change communication (BCC) to social and behaviour change communication (SBCC). Schmidt here suggests that SBCC experiences from the health sector may be able to be applied to engage communities around education. She outlines a SBCC pilot to promote family and community support for early grade reading that was launched in Senegal in October 2015. [Nov 2015]
ENQUIRY: Your priorities, opportunities and challenges!
What kinds of challenges and opportunities infuse your communication and media development, social and behavioural change work? This survey is a chance for you to let us know! In 2017, we will report back on results and trends so you can gain insights from your peers in the network.Click here to lend your voice.

POLL: What keeps you up at night with worry about your work?
Vote and comment here and then see what your peers are experiencing also!


  • 6. WATCH (Women’s Advocacy Through Cinema and Human Exchange) Project
    Running from 2014 to 2016 and implemented by MIND (Media, Information & Narrative Development), the WATCH project sought to draw public attention to the alarming rise in Nigeria’s urban poverty levels over the past decades, focusing particularly on the rights of women and girls who tend to be hit hardest by the negative effects of urbanisation. The project used film, advocacy campaigns, and social media to give urban poverty a human face and to highlight the human rights implications of urban poverty through the stories of women and girls.
  • 7. Pahunch Reality TV Game Show: A Reality TV Show to Strengthen Relations between the Police and the Public
    Pahunch (ACCESS) is a reality TV game show produced by Search For Common Ground (SFCG) – Nepal with the intent to foster a sense of empathy for and trust in the police in Nepal. The reality show features 8 contestants hailing from diverse social and political backgrounds, such as a lesbian, gay, bisexual, transgender, and intersex (LGBTI) activist, who work to solve real-life criminal cases. The entertainment-education initiative, which involves participation of everyday Nepalese, reiterates the importance of collaboration between the Nepal Police and the citizenry in order to uphold peace and security.
  • 8. Leave No One Behind Campaign
    In 2015, world leaders signed on to the 17 Sustainable Development Goals (SDGs) with the aim of ending poverty, reducing inequality, and tackling climate change. The Leave No One Behind partnership, established in July 2016, seeks to drive global momentum to make sure that no goal is considered met unless it is met for all. Made up of 3 international non-profit organisations – CIVICUS, Development Initiatives, and Project Everyone, with the support of the United Kingdom’s Department for International Development (DFID) – the campaign is working to, for example, conduct national dialogues and online consultations to help engage the most marginalised and excluded communities in the SDGs.
  • 9. Women Empowered (WE) Fighting Zika in Guatemala
    Believing that preventing the spread of Zika is possible through meaningful involvement with those affected and at risk, PCI (Project Concern International) has engaged 465 local women organised into 25 Women Empowered (WE) groups in San Ildefonso Ixtahuacán and Malacatancito, in Guatemala’s Huehuetenango department, to raise awareness and empower action and to prevent the spread of the disease. Using printed/pictorial materials as guides, WE group members themselves lead community conversations on Zika. They also help PCI staff understand women’s concerns and the barriers they might face in prevention.
  • 10. #DrawDisability
    To raise awareness of the fact that, in principle, all children have the same right to education, #DrawDisability encouraged children and young people to become active global citizens, giving them the opportunity to express their thoughts through a creative form of expression (the art of drawing) to speak out about disability and inclusion. The title of the project is purposely a hashtag to maximise the virality of the awareness raising campaign, which uses social media and online tools for engagement. It was launched by the United Nations (UN) Secretary-General’s Global Education First Initiative (GEFI), in partnership with the Global Observatory for Inclusion (GLOBI) and the GFEI’s Youth Advocacy Group (GEFI-YAG).
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  • 11. Evaluating Humanitarian Action Guide
    by Margie Buchanan-Smith, John Cosgrave, and Alexandra Warner
    Although evaluation of humanitarian action (EHA) faces many of the same challenges of other sectors (e.g., international development), a number of these are intensified due to the volatile contexts in which humanitarians operate and the nature of the work undertaken. This guide from the Active Learning Network for Accountability and Performance in Humanitarian Action (ALNAP) supports evaluation specialists and non-specialists in every stage of an evaluation, from initial decision to final dissemination. [Nov 2016]
  • 12. Communication for Development: Dialogue and Involvement to Achieve Sustainable Results
    Designed by the Belgian Development Agency (BTC) to be both a source of inspiration and a practical guide, this resource facilitates the incorporation of communication for development (C4D) in activities carried out as part of development projects to obtain better results. [2016]
  • 13. Training Toolkit on MSM Programming for the MENA Region
    This 4-volume training toolkit on men who have sex with men (MSM) programming for the Middle East and North Africa (MENA) region is intended to guide community outreach workers, peer educators, and managers of organisations who want to start MSM programmes in their country or town. It was developed jointly by the International HIV/AIDS Alliance and Joint United Nations Programme on HIV/AIDS (UNAIDS) in the framework of a regional programme designed to reach MSM and people living with HIV funded by USAID and implemented through the Leadership, Management & Governance (LMG) Project in partnership with civil society organisations in Algeria, Lebanon, Morocco, and Tunisia. [Dec 2016]
  • 14. A Guide to Data Innovation for Development: From Idea to Proof-of-Concept
    This resource from the United Nations Development Programme (UNDP) and UN Global Pulse provides step-by-step guidance for development practitioners to leverage new sources of data. “Data innovation” is described here as the use of new or non-traditional data sources – e.g., digital data derived from social media, web content, transaction data, global positioning system (GPS) devices – and methods to gain a more nuanced understanding of development challenges. [Dec 2016]
  • 15. IDEAS (Innovating, Designing, Evaluating and Applying to Small-Scale Projects) Guide and Facilitators’ Guide
    by Jessica Noske-Turner, Heather Horst, and Jo Tacchi
    “IDEAS” describes a process for helping practitioners who are embarking on evaluations of small media and C4D projects to determine the important questions to ask, the different ways to answer questions, and the skills needed to interpret the information. The IDEAS Guide and the Facilitators’ Guide are co-created resources, developed by RMIT University researchers as part of an action-research initiative, the Pacific Media Assistance Scheme (PACMAS) Innovation Fund programme. [2016]
This issue of The Drum Beat was written by Kier Olsen DeVries.
The Drum Beat is the email and web network of The Communication Initiative Partnership.

Full list of the CI Partners:
ANDI, BBC Media Action, Bernard van Leer Foundation, Breakthrough, Citurna TV, Fundación Imaginario, Fundación Nuevo Periodismo Iberoamericano (FNPI), Heartlines,Johns Hopkins Bloomberg School of Public Health Center for Communication Programs, Maternal and Child Survival Program (MCSP), MISA, Open Society Foundations, Oxfam Novib, PAHO, The Panos Institute, Puntos de Encuentro, SAfAIDS, Sesame Workshop, Soul City, STEPS International, UNAIDS, UNICEF, Universidad de los Andes, World Health Organization (WHO), W.K. Kellogg Foundation

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