13,107 The Drum Beat, Health Communication, February 8, 2017

The Drum BeatHealth Communication – The Drum Beat 728
February 8, 2017

In this issue:

FOUNDATIONS – Explaining, Guiding, Strengthening, Learning, and a Helix
YOUR ANALYSIS – Survey on Trends; Poll on Concerns
DIGITAL – Phones, Videos, and Internet for Health
RESOURCES – Networks, Guides, and Strategies

The United States Agency for International Development (USAID) is a leading agency in the field of health communication. That role continues with 2 recent, major requests for application, or RFAs (summarised below). Prompted by the release of these RFAs, we focus this Drum Beat on examples of health communication work that have USAID engagement. You can review a fuller compendium here – with filters for searches specific to your interests.
From The Communication Initiative Network – where communication and media are central to social and economic development.
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OPPORTUNITIES: 2 RFAs with a deadline of March 3 2017
  • 1. Breakthrough-ACTION
    The purpose of Breakthrough-ACTION is to engage a broad range of health and development stakeholders, supporting them in developing, promoting, and operationalising a visionary, consensus-driven agenda for social and behaviour change (SBC) that contributes to measurable global health impact. To that end, USAID is seeking applications for a Cooperative Agreement from eligible US and non-US non-profit non-governmental organisations (NGOs), for-profit NGOs, private voluntary organisations (PVOs), institutions of higher education/universities, and non-governmental international organisations. Subject to the availability of funds, USAID intends to provide approximately US$300 million in total funding.
  • 2. Breakthrough-RESEARCH
    A sister project of Breakthrough-ACTION, Breakthrough-RESEARCH will work to disseminate and advance research around SBC technical areas and interventions in which existing evidence is considered insufficient. Subject to the availability of funds, USAID intends to provide approximately US$55 million to support countries in achieving improvements in health and development outcomes, including: increasing demand for family planning (FP) satisfied with modern contraception; ending preventable child and maternal deaths (EPCMD); achieving and maintaining an AIDS-Free Generation (AFG); and achieving a malaria-free world. Please note that an organisation cannot submit an application to both Breakthrough-RESEARCH and Breakthrough-ACTION RFAs as a prime applicant.

  • 3. What is Social and Behavior Change Communication?
    The Health Communication Capacity Collaborative (HC3) has produced an animated video to help explain the concept of social and behaviour change communication (SBCC). The video defines SBCC; shows how it can be applied to behaviour change in the areas of HIV, malaria, FP, Ebola, and child survival; and outlines how to begin to devise an SBCC programme. [Oct 2015]
  • 4. How-to Guides on SBCC from the Health Communication Capacity Collaborative (HC3)
    This HealthCompass portal from the HC3 offers access to short guides providing step-by-step instructions on how to perform core SBCC tasks (e.g., How to Plan an Interpersonal Communication Intervention).
  • 5. The SBCC Capacity Ecosystem: A Model for Social and Behavior Change Communication Capacity Strengthening
    HC3’s SBCC Capacity Ecosystem reflects the systematic assessment, design, and implementation of customised and strategic capacity strengthening for SBCC. At its heart is a focus on the capacity strengthening of individuals, organisations, and systems, which is also consistent with the socio-ecological model that guides SBCC programme implementation.
  • 6. Project-Based Learning
    To encourage capacity building through the collaborative implementation process, the HC3 developed a Project-Based Learning model, which includes experience, review/reflection, and application. Project-Based Learning goes beyond simple engagement in a collaborative activity, instead emphasising a systematic and iterative plan to reflect on and reinforce learning.
  • 7. The Emergency Helix: A Framework for Strengthening Public Health Emergency Response with Social and Behavior Change Communication (SBCC)
    The 7 strategic actions of emergency SBCC in this HC3 helix are supported by 4 underlying principles, and emphasise the “unending” cycle of emergency preparedness, response, recovery, and resilience – with communities at the centre of it all.
  • 8. The International Social and Behavior Change Communication Summit Summary Report
    This report includes highlights from the International SBCC Summit, a February 2016 event in Addis Ababa, Ethiopia that brought together more than 750 SBCC professionals and researchers from over 50 countries. It also includes the “Addis Declaration”, which proposes 10 principles for the global SBCC community to consider. “HC3 believes that if widely shared and followed, the Addis Declaration will strengthen and enrich the SBCC field, link members of the SBCC scholarly and professional community more closely to each other, increase the stature and reputation of SBCC globally, and continue to improve the effectiveness and impact of communication on a local, national and global scale.” [Nov 2016]

ENQUIRY: Your priorities, opportunities and challenges!What kinds of challenges and opportunities infuse your communication and media development, social and behavioural change work? This survey is a chance for you to let us know! We will report back on results and trends so you can gain insights from your peers in the network.
Click here to lend your voice.

POLL: What keeps you up at night with worry about your work?

Vote and comment here and then see what your peers are experiencing also!


  • 9. Gyan Jyoti – Generating FP Demand via Mobile Phones
    Project Ujjwal (2013-2015) developed an android-based phone app called Gyan Jyoti (“light of knowledge”) designed to help community health workers (CHWs) generate FP demand in the states of Bihar and Odisha in India. A May 2015 survey found that clients who watched the app’s videos were 4.5 times more likely to use modern contraceptive methods than those who did not. [Jun 2016]
  • 10. Seeing Is Believing: Evidence from a Community Video Approach for Nutrition and Hygiene Behaviors
    by Leanne Dougherty
    The Strengthening Partnerships, Results, and Innovations in Nutrition Globally (SPRING) project and Digital Green (DG) carried out a community video pilot initiative in Niger to address maternal, infant, and young child nutrition (MIYCN) and hygiene behaviours. Community members perform as actors in the videos, which are then presented during monthly meetings featuring facilitated discussions. The presence of a handwashing station at home (as demonstrated in the videos) increased from 14% at baseline to 59% 1-2 months after the video was shown. [2016]
  • 11. Shining a Light on Untapped Resources for Behavior Change Communication in Guatemala
    As part of a situation analysis to develop an overall brand identity and a SBCC strategy for the Western Highlands Integrated Program (WHIP), HC3 Guatemala designed 3 landscaping studies to understand how the forces of religion, mobile phone ownership and use, social media and internet use, and radio programming can be better utilised to promote healthy behaviours in the Western Highlands of Guatemala.
  • 12. Bangladesh Knowledge Management Initiative (BKMI)
    One BKMI capacity strengthening strategy was the introduction of ICT tools for SBCC and knowledge management (KM). Working closely with the Ministry of Health and Family Welfare (MoHFW), BKMI developed an easy-to-use eToolkit, or digital library, and 8 video-based eLearning courses for field workers. Among the results of the pilot: increased field worker knowledge, the field workers’ improved ability to integrate key messages during counseling, and an overall increase in demand for health, population, and nutrition (HPN) information in communities.
  • 13. Vunja Ukimya, Zungumza na Mwenzio: A Mass Media Campaign to Motivate Couples to Communicate Effectively for HIV-Free Households
    by Holly Connor and Dawn McCown
    “As a result of the campaign, couples were motivated to communicate about health, and men and women were more likely to seek reproductive health services together.” This was one of the results of EngenderHealth’s 5-month national SBCC campaign, which used television, radio, national newspapers, billboards, and outreach events and activities to encourage couples to communicate more effectively for healthier, more equitable relationships and to prevent the spread of HIV. [May 2014]
In addition to The CI’s Health Communication Network and Health Communication Network – Africa, The CI and Soul Beat Africa offer health-related theme sites dedicated to specific dimensions, including:


  • 14. Zika Communication Network (ZCN)
    A collaborative effort of all implementing partners working on the Zika Response Initiative, ZCN includes SBCC materials – e.g., counseling and training materials – as well as items related to vector control, delivery of MNCH and FP services, and research and development.
  • 15. How to Create Successful Vasectomy Programs
    by Packer C, Perry B, Chin-Quee D, Zan T, and Shattuck D
    This brief seeks to help advocates, programme planners, policymakers, and Ministries of Health establish policies, allocate resources, and advocate for successful, evidence-based vasectomy programmes. Produced by FHI 360 with support from the Evidence Project, it includes recommendations, programme highlights, and resources for further information. [Mar 2016]
  • 16. Strengthening Linkages between Clinical and Social Services for Children and Adolescents Who Have Experienced Sexual Violence: A Companion Guide
    by Marcy Levy, Lyn Messner, Malia H. Duffy, and Jennifer Casto
    This AIDSFree guide helps health providers and managers better understand and facilitate linkages with critical social and community services for comprehensive care of children and adolescents who have experienced sexual violence and exploitation. It also aims to contribute to changes in sociocultural norms that perpetuate a culture of violence and silence. [2016]
  • 17. The Roadmap for Health Measurement and Accountability
    Authored by the Common Road Map Steering Committee of MA4Health, this document “articulates a shared strategic approach to support effective measurement and accountability systems for a country’s health programs.” The Roadmap “offers a platform for development partners, technical experts, implementers, civil society organizations, and decision makers to work together for health measurement in the post-2015 era…” [Jun 2015]
  • See also: Impact of Health Communication on the HIV Continuum of Care
This issue of The Drum Beat was written by Kier Olsen DeVries.
The Drum Beat is the email and web network of The Communication Initiative Partnership.

Full list of the CI Partners:
ANDI, BBC Media Action, Bernard van Leer Foundation, Breakthrough, Citurna TV, Fundación Imaginario, Fundación Nuevo Periodismo Iberoamericano (FNPI), Heartlines,Johns Hopkins Bloomberg School of Public Health Center for Communication Programs, Maternal and Child Survival Program (MCSP), MISA, Open Society Foundations, Oxfam Novib, PAHO, The Panos Institute, Puntos de Encuentro, SAfAIDS, Sesame Workshop, Soul City, STEPS International, UNAIDS, UNICEF, Universidad de los Andes,World Health Organization (WHO), W.K. Kellogg Foundation

The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.

Chair of the Partners Group: Garth Japhet, Founder, Soul City garth@heartlines.org.za

Executive Director: Warren Feek wfeek@comminit.com

The Editor of The Drum Beat is Kier Olsen DeVries.
Please send additional project, evaluation, strategic thinking, and materials information on communication for development at any time. Send to drumbeat@comminit.com

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