13,090 Communication and Change News and Issues – The Drum Beat 722 October 26 2016


The Drum BeatCommunication and Change News and Issues – The Drum Beat 722
October 26 2016

EXPERIENCES: Making All Voices Count, Immunisation Advocacy, U-Media
CALL FOR PAPERS: Communication for Development and Social Change
STRATEGIC THINKING: MOOC Usage, Men and Contraception, Humanitarian Language
THE TIME IS RIGHT: Join Us as a CI Associate!
MATERIALS: Creating Hispanic-Latino Media, Geojournalism.org, Early Childhood Approaches
From The Communication Initiative Network – where communication and media are central to social and economic development.
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  • 1. Making All Voices Count
    Making All Voices Count is an international initiative that supports effective and accountable governance in 12 countries in Africa and Asia. The initiative brings together actors from government, civil society, academia, and the technology sector to find, support, and learn from technology-based solutions. These solutions include those that use mobile and web technology, and must have as their main purpose to improve the relationship between government and citizens – in particular, to ensure that the voices of citizens are heard and that governments have the capacity, as well as the incentive, to listen and respond.
  • 2. Immunization Partners’ Meeting on Advocacy, Communication, and Community Engagement for Routine Immunization
    Routine immunisation programmes rely heavily on building trust, promoting demand for services, and empowering marginalised communities to ensure that families can claim their rights to immunisation. In recognition and support of this conviction, from March 8-10 2016, the United Nations Children’s Fund (UNICEF) convened a meeting in New York, United States (US), in order to improve in-country collaboration and coordination between partners related to “communication for immunisation” (C4I) in low- and middle-income countries (LMICs) and low-income countries (LICs). The purpose was to develop a common framework for the roles of advocacy, communication, and community engagement in generating demand for immunisation and fulfilling global targets to immunise every child.
  • 3. Tikambe! (Let’s Talk!) Project
    This joint BBC Media Action and Restless Development project in Zambia uses an integrated communication approach to get young people openly talking about sex, sexually transmitted infections (STIs), and how to prevent HIV and AIDS. Tikambe! (Let’s Talk!) combines a weekly radio show, a television talk show, policy engagement events, outreach activities, and peer-led education and training in life skills. The programme seeks to help young people look after their sexual health and improve their knowledge of their reproductive rights, and also empower youth to claim their rights to access youth friendly sexual and reproductive health (SRH) services and be able to effectively interrogate and engage local and national authorities on key sexual and reproductive health and rights (SRHR) issues.
  • 4. Neenv (Shiksha Ka Sawal) Campaign
    Launched in May 2015 in Sikar, a district of the Indian state Rajasthan in western India, Neenv (meaning “Foundation “in Hindi) is an initiative to strengthen 30,000+ government schools through citizen audit for quality public education for all 6 million children in the state. The media and volunteers’ movement is an initiative of Patrika – Media Action Group (MAG), which is an offshoot of Rajasthan Patrika, “Newspaper with a Soul”. The goal is to engage the community to raise questions about what organisers see as poor monitoring and poor governance in these schools, labeled as schools of the economically poor – with the specific aim of advocating for greater attention and strong intervention to achieve better learning levels and an inspiring environment.
  • 5. Ukraine Media (U-Media) Project
    The 5-year (Oct 2011-Sept 2016) Ukraine Media (U-Media) Project promotes the development of a free, vibrant, and professional media sector in Ukraine, which provides a range of news and information, serves as a watchdog in the public interest, and defends freedom of speech. Carried out by Internews with United States Agency for International Development (USAID) funding, the U-Media Project seeks to achieve this goal through 4 key objectives designed to: (i) Support and promote freedom of speech and media independence; (ii) Increase the variety of news sources and improve news quality; (iii) improve the enabling environment for media and freedom of speech; and (iv) improve the organisational capacity of Ukrainian media civil society organisations (CSOs).
Call for Papers: Communication for Development and Social Change
Communication for development and social change is at the crossroads of multiple approaches in communication scholarship, including visual communication, organisational communication, media and communication technologies, intercultural communication, and other communication practices. Authors are invited to send submissions informed by various theoretical perspectives and methodological approaches to a special issue of the Journal of Communication: “Communication for Development and Social Change: Experiences & Future Convergences”, to be published in 2017. The issue will focus on the role of communication in social movements and various forms of collective action that promote equity, social justice, and human rights by tackling a range of global social problems.

Detailed information about submission – deadline of December 1 2016 – is here Inquiries should be sent to the Guest Editors: Dr. Thomas Tufte (tt134@leicester.ac.uk) and/or Dr. Rafael Obregon (robregon@unicef.org).


  • 6. An Examination of MOOC Usage for Professional Workforce Development Outcomes in Colombia, the Philippines, & South Africa
    by Maria Garrido and Lucas Koepke
    Based on surveys of 1,400 Massive Open Online Courses (MOOC) users and 2,250 non-users aged 18 to 35 in Colombia, the Philippines, and South Africa, this study reveals a number of flaws associated with the frequently-held perception that MOOC usage is largely inhibited in developing economies by underdeveloped technological infrastructure and reduced income levels. The report, which is a culmination of research conducted by the Technology & Social Change Group (TASCHA), includes questions for future research, such as: What are the particular decision-making mechanisms and other factors that motivate users to engage with MOOCs? [Apr 2016]
  • 7. Men as Contraceptive Users: Programs, Outcomes and Recommendations
    by Karen Hardee, Melanie Croce-Galis, and Jill Gay
    This paper from the Evidence Project reviews 47 current activities, programmes, and evidence that affect men’s use of contraceptive methods focused on men as users of contraception in LMICs around the world. The authors suggest that, while direct programming addressing men’s contraceptive use remains limited, “the existing evidence of men’s desire for information and services, as well as men’s positive response to existing programming, illustrates the value of expanded programming for men and boys in family planning and contraceptive services. Scaling up successful programming identified in this review will increase men’s knowledge and use of family planning services, reduce barriers, increase gender equality and improve the health and well being of men and women, boys and girls worldwide.” [Sep 2016]
  • 8. Standardising Humanitarian Data for a Better Response: The Humanitarian EXchange Language
    by Alexandra T. Warner and Alice Obrecht
    This case study explores how the United Nations Office for the Coordination of Humanitarian Affairs (UNOCHA) led the innovation process in developing and testing Humanitarian eXchange Language (HXL), a data standard which aims to facilitate the exchange and merging of data across agencies to create a more complete and accurate operational picture of a crisis. This study is one in a series of 15 case studies, undertaken by Active Learning Network for Accountability and Performance in Humanitarian Action (ALNAP) in partnership with Enhancing Learning & Research for Humanitarian Assistance (ELRHA)’s Humanitarian Innovation Fund (HIF), exploring the dynamics of successful innovation processes in humanitarian action. [Mar 2016]
  • 9. Why Do Some Behaviours Change More Easily than Others? Water-Use Behaviour Interventions in Rural Nepal
    by Juho Haapala and Pamela White
    The variety of different behaviours and traditions regarding domestic water use in the case study locality (rural Far West Nepal) allowed researchers to analyse the individual and collective opportunities, freedoms, incentives, and barriers of the promoted behaviour changes (e.g., as per the chhaupadi tradition, women are considered impure during their menstruation and hence prohibited from several types of water use). The research found that success in the implementation of the desired water-use behaviour changes largely depended on: (i) presence of individual choice about participation in collective behaviours; (ii) degree of personal incentive to change behaviours; and (iii) degree of congruence of promoted behaviour changes within the existing collective behaviours (social fit). [Nov 2015]
  • 10. Gender Approaches in Climate Compatible Development: Lessons from Peru
    This case study examines how climate compatible development interventions in urban areas have integrated gender approaches by analysing the experiences of Risk Management and Climate Change Adaptation Networks in Peru (known locally as GRIDES), whose objectives are to: (i) strengthen the capacity of member organisations so that they incorporate risk management strategies; (ii) promote citizen participation and inclusion regarding children’s and gender issues; and (iii) impact regional risk management policies. It is part of a global study commissioned by the Climate Development Knowledge Network (CDKN) and carried out by Practical Action Consulting (PAC), together with the Institute of Development Studies (IDS) in Latin America (Peru), Eastern Africa (Kenya), and South Asia (India). [May 2016]

Now Is the Time to Become a Communication Initiative Associate

The CI Associates are organisations and individuals who recognise the added value of The Communication Initiative toward their work priorities and have chosen to provide financial support to this initiative. There are a range of possible payment levels, from USD 100 to USD 5,000. The package includes a number of free classifieds listings.

At the end of November, we will be issuing an edition of The Drum Beat, as we periodically do, thanking and highlighting our CI Associates, providing a description of each individual/organisation and their communication for development work. Please consider becoming an Associate so that you can join the list of those featured.

To sign up, contact Victoria Martin vmartin@comminit.com


  • 11. Calling All Producers: Creating Media for Hispanic-Latino Families
    by Aaron Morris, EdM
    Developed for the Joan Ganz Cooney Center’s Aprendiendo Juntos (Learning Together) Council (AJC)’s Research-to-Practice (R2P) series, this tipsheet shares suggestions for media producers looking to create content that successfully engages Hispanic-Latino families. Sample tips to make your product relatable: Consult with language, curriculum, and community experts as you design content; build in time to test your product with Hispanic-Latino audiences; and invite families to create and share their own content by contributing to a conversation on YouTube. [Sep 2016]
  • 12. E-Agriculture Strategy Guide: Piloted in Asia-Pacific Countries
    Published by the Food and Agriculture Organization (FAO) of the United Nations and the International Telecommunication Union (ITU), this 222-page guide provides a framework for countries in developing their national e-agriculture strategies in alignment with agricultural goals and priorities. [2016]
  • 13. SBCC for Emergency Preparedness Implementation Kit
    The purpose of this I-Kit from the Health Communication Capacity Collaborative (HC3) is to provide a set of key considerations for social and behaviour change communication (SBCC) activities in emergency situations such as outbreaks of diseases and public health problems that follow natural disasters. It is expected that those who complete this I-Kit will gain an understanding of the key considerations for an SBCC emergency preparedness plan and the foundation of an SBCC strategy, one of the key documents for an emergency communication response. [Sep 2016]
  • 14. Geojournalism.org
    With the goal of giving environmental journalists (as well as designers and developers working in the field) the resources to use data visualisation and maps to help people understand the planetary impacts of environmental change on our oceans, biodiversity, and climate, this website offers online tutorials written in simple language (in English and Portuguese) with step-by-step instructions. The range of topics is diverse, from tips on creating 360-degree photo panoramas to basic steps for creating animation or using a balloon for mapping.
  • 15. A Good Start: Advances in Early Childhood Development
    This series of articles brings “evidence that investing in young children and families can lead to better outcomes for the current and future generations… [and] innovations that have emerged across the early years and demonstrate the need to continue to build capacity”. It is part of the Early Childhood Matters series from the Bernard van Leer Foundation (BvLF) and is a special issue to mark the 50th anniversary of BvLF’s first grant in early childhood. [Jun 2015]
This issue of The Drum Beat was written by Kier Olsen DeVries.
The Drum Beat is the email and web network of The Communication Initiative Partnership.

Full list of the CI Partners:
ANDI, BBC Media Action, Bernard van Leer Foundation, Breakthrough, Citurna TV, Fundación Imaginario, Fundación Nuevo Periodismo Iberoamericano (FNPI), Heartlines,Johns Hopkins Bloomberg School of Public Health Center for Communication Programs, Maternal and Child Survival Program (MCSP), MISA, Open Society Foundations, Oxfam Novib, PAHO, The Panos Institute, Puntos de Encuentro, SAfAIDS, Sesame Workshop, Soul City, STEPS International, UNAIDS, UNICEF, Universidad de los Andes,USAID, World Health Organization (WHO), W.K. Kellogg Foundation

The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.

Chair of the Partners Group: Garth Japhet, Founder, Soul City garth@heartlines.org.za

Executive Director: Warren Feek wfeek@comminit.com

The Editor of The Drum Beat is Kier Olsen DeVries.
Please send additional project, evaluation, strategic thinking, and materials information on communication for development at any time. Send to drumbeat@comminit.com

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