12,397 The Drum Beat, Communication and Change News and Issues

The Drum BeatCommunication and Change News and Issues – The Drum Beat 687
STRATEGIC THINKING: Palestinian Media Development, Male Family Planning Engagement
JOIN OUR RENEWING ASSOCIATES: Doug Ward, Equal Access International, iMedia Associates
EXPERIENCES: Post-Typhoon Radio, ICTs for Rural Youth Employment, Condom Day Dance
HAVE 6 WORDS TO SHARE? What Words Come to Mind When You Think of Gender? Race?
MATERIALS: Child Sexual Abuse Discussion Tool, Integrating Mobiles into Projects
From The Communication Initiative (CI) Network – where communication and media are central to social and economic development.
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1. Regional Social and Behaviour Change Communication (SBCC) Alliance Meeting Presentations
At this December 2014 meeting, members of the Alliance from 7 Southern African countries reported back on their activities related to a cross-regional programme on sexual and reproductive health and rights (SRHR). The PowerPoint presentations include a description of the different communication activities undertaken in each country, partners they worked with, and some of the evaluation results, including feedback from interviewees.
2. Assessment of Media Development in Palestine
by Mohammed Hussein Abu Arqoub, Donya al Amal Ismail, Omar Nazzal, Nazer Magally, Said Abu Moalla, and Hedaya Shmun
This report aims to inform and support the development of Palestine’s media sector through an assessment of the media environment, based on international legal standards and good practice. One finding, on media presence and diversity: “The authorities, whether in the West Bank or in Gaza, are not active in promoting a diverse mix of private, public and community media and there is no elaborated policy that relates to this. Both public service broadcasting and community media are largely absent from the country’s media landscape.” [Jun 2014]
3. Male Engagement in Family Planning: Reducing Unmet Need for Family Planning by Addressing Gender Norms
by Melanie Croce-Galis, Rebecka Lundgren, and Elizabeth Salazar
From the Tékponon Jikuagou Project of the Institute for Reproductive Health (IRH), this brief includes 4 case studies of interventions with successful short- or long-term intervention results; they used gender-transformative approaches to engage men in family planning (FP) programmes. One insight to emerge: “Viewing men as gendered individuals, rather than oppressors or obstacles to women’s health, can create a more lasting impact on family planning and sexual and reproductive health. However, programs that appeal to men for their involvement in family planning because of their role as decision-makers may reinforce harmful norms.” The brief concludes with 10 ways to engage men in FP. [Jan 2014]
4. Information Needs of Rural Women: A Study of Three Villages of Bangladesh
by Md. Arman Hossain and Dr. Md. Shariful Islam
Conclusions from this University of Rajshahi study: “As most of the rural women in Bangladesh are engaged with agriculture directly or indirectly, they need to be equipped with timely and relevant information for the consistent growth in agricultural production. Government of Bangladesh (GoB) should concentrate on establishing public libraries and information centers in the rural areas. Academic libraries can also be established along with schools and colleges which will provide the necessary information for the individual development of the rural women as well as their family. Training on use of Information and Communication Technology (ICT) can be arranged in schools and colleges as well as in public libraries…” [Feb 2012]
5. In Fighting Polio, Information Is Half the Battle
by Arash Shinwary
This article explores the strategies of Radio Mashaal, which is working in Pakistan’s Federally Administered Tribal Areas (FATA) to counter the propaganda put forth by militant groups that is described here as interfering with efforts to eradicate polio. As reported here, Radio Mashaal regularly engages the public through call-in shows, often inviting doctors to answer questions directly from listeners and raise awareness as to when polio vaccination campaigns commence. Women figure prominently among those who call in, often seeking reassurance that the polio drops pose no threat to their children. In addition to doctors, Radio Mashaal has invited mullahs to participate in programmes to explain to audiences that the polio vaccines do not violate Islamic doctrine. [May 2013]
As detailed in a recent Drum Beat, we thank all of our Associates, including these three, who have recently committed to again support the work of The CI:

  1. Doug Ward, whose “passion for radio was stoked by listening to crystal sets in the 1940s, then helping design CBC’s As It Happens in the 70’s, and now working with rural African broadcasters to give voice to small-scale farmers. He is Chair of the Board of Farm Radio International.”
  2. Equal Access International, which “combines the power of media with direct community engagement to address the most critical challenges affecting people in the developing world in the areas of youth life skills & livelihoods, women & girls’ empowerment, agriculture & economic growth, health, democracy & governance, and human rights.”
  3. iMedia Associates, which “promotes innovative ways of working with rapidly converging media to tackle communications challenges presented by conflict, fragile governance and poverty.”

Will you join them? You can here or contact vmartin@comminit.com for assistance.

6. Pul-e-Jawan (Bridges of Youth)
Through this platform and ongoing exchange of ideas for young people involved in media in Afghanistan, Pakistan, and India, Internews Networks hopes to facilitate discussions about peace and reconciliation in the region. In addition to on-the-ground work, campaigns, and meetings, this forum intends to use the power of social media to exchange ideas and reach out to people across national boundaries. After in-person forums, participants return to their home countries and use tools such as Facebook to recruit other citizen journalists and activists to join.
7. Projecting Health
With the goal of empowering people in India to develop and produce their own education programmes to directly influence health behaviour, the international organisation PATH is equipping communities with basic skills and low-cost tools for creating and sharing videos. PATH’s digital messaging model combines focused health information with visual demonstrations aligned with local customs and dialects. Local health workers share the videos via low-cost, portable projectors and other mobile devices during mothers’ group meetings.
8. Radyo Bakdaw (“Rise”)
When typhoon Haiyan hit the Philippines on November 8 2013, Internews’ Humanitarian Team was deployed to Guiuan, Eastern Samar, to set up Radyo Bakdaw (“Rise”), which provided emergency information to the citizens of Guiuan. Radyo Bakdaw worked as a two-way communication channel, bridging the information gap between affected population, local actors, and aid professionals. Long after the crisis, Internews says: “[P]eople from the community started using it to help each other: one listener texts us she’s bed-ridden because her wheel-chair got trashed in the storm. We broadcast her story, and another listener donates a wheel-chair from his late mother. Because we broadcast that story, we got 6 more messages from listeners who lost their wheel-chair, one of which – again – got helped by another listener and because of the other ones, we informed Handicap International who sent over a mission to do a! n assessment in the region as a result of our email.”
9. Strengthening Rural Youth Employment Opportunities in ICTs and Agriculture in Southern Africa (SOFIA) Project
Launched in April 2013, the Strengthening Rural Youth Employment Opportunities in ICTs and Agriculture in Southern Africa (SOFIA) Project is working to strengthen rural youth employment opportunities in agriculture and ICTS. SOFIA is supporting youth training centres and young farmer groups to make more effective the use of ICTs to enhance employment and business opportunities.
10. 2014 Global Female Condom Day Dance4Demand
As part of the third annual Global Female Condom Day (GFCD), September 16 2014, this social media campaign invited sexual health and reproductive justice advocates to use music and dance to show local communities and the world that people want access to female condoms. GFCD is a day of education and advocacy dedicated to increasing awareness of, access to, and use of female condoms.
6 Words Requested

  • What Do You Think of When You Think of “Gender”? – Launched on April 15 2015, The Gender Line is a website drawing on the tradition of the 6-word story. Gender at Work invites submissions of 6-word thoughts, ideas, or stories on gender: a “gender line”. The Gender Line also features a Twitter wall (the hashtag is #genderline).
  • The Race Card Project encourages people to condense their observations and experiences about race into one sentence with just 6 words.
11. Communication and Complex Emergencies: A Resource Guide
by Andrew Skuse, Tait Brimacombe, and Dianne Rodger
This guide assesses the broad role and use of communication in complex emergencies, cutting across all forms of communication – from interpersonal to mass media to new communication technologies. It provides a range of examples of situations in which communication supports humanitarian relief, conflict reduction, and recovery. It also highlights a number of guiding principles that are designed to ensure communication effectiveness in crisis situations and offers links to external resources developed by bilateral and multilateral agencies. [Jun 2014]
12. Child Sexual Abuse – A Discussion Tool
This learning tool, consisting of a 15-minute DVD and a discussion guide, seeks to highlight the issue of child sexual abuse and how it affects children. The DVD contains extracts from Soul Buddyz TV Series 1, which tells the story of Avril, a teenager who was sexually abused by her uncle as a child. The accompanying booklet seeks to provide information and to support discussion and debate about the story in the DVD. [2014]
13. Integrating Mobiles into Development Projects
by Josh Woodard, Jordan Weinstock, and Nicholas Lesher
This handbook is intended for anyone interested in integrating mobile phones into development projects more effectively, though the focus is on reaching United States Agency for International Development (USAID) staff. Most of the examples highlighted are from Southeast Asia, although the relevance of the content is global. The resource is divided into two sections. The first section is entitled Understand, and is meant to be an in-depth guide on mobiles for development. Entitled Implement, the second section provides practical tips and information related to integrating mobiles into a project in practice.
14. Without Violence Website
Based upon a “need to reframe the issue of violence against children in order to make more people feel like it is ‘their issue’ and that they have a meaningful contribution to make in solving the problem,” the resources on this website have a “greater emphasis on the solvability of the problem and [include] specific success stories and solutions that inspire people and give them hope.” The long-term strategy is to shift the narrative around violence against children by providing evidence to help people become “effective advocates and storytellers, and to help them build bridges into new constituencies.”
15. Communicating with Communities: A Case Study and Guide from Pakistan and Elsewhere
by Brian Kelly and Ariane Quentier
This guide explores how information that is timely, accurate, and appropriately contextualised reaches communities affected by disaster, as well as how feedback on such information can equip other stakeholders involved in a humanitarian response to move from relief to recovery. While drawing upon lessons learned from a number of natural disasters, it is primarily based on the experience and work of the Humanitarian Communications Unit of the International Organization for Migration (IOM) in Pakistan, with lessons learned from the response to later crises, particularly those in Haiti and the Philippines. [Sep 2014]
This issue of The Drum Beat was written by Kier Olsen DeVries.
The Drum Beat is the email and web network of The Communication Initiative Partnership – Partners: ANDI, BBC Media Action, Bernard van Leer Foundation, Breakthrough, Calandria, Citurna TV, DFID, FAO, Fundación Imaginario, Fundación Nuevo Periodismo Iberoamericano (FNPI), Inter-American Development Bank, Johns Hopkins Bloomberg School of Public Health Center for Communication Programs, MISA, Oxfam Novib, PAHO, The Panos Institute, Puntos de Encuentro, The Rockefeller Foundation, SAfAIDS, Sesame Workshop, Soul City, STEPS International, UNAIDS, UNDP, UNICEF, USAID, The Wellcome Trust, World Health Organization (WHO), W.K. Kellogg Foundation.

The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.

Chair of the Partners Group: Garth Japhet, Founder, Soul City garth@heartlines.org.za

Executive Director: Warren Feek wfeek@comminit.com

The Editor of The Drum Beat is Kier Olsen DeVries.
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The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.

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