23,908 We are Social, Why Facebook privacy will make data more powerful than ever

Why Facebook privacy will make data more powerful than ever Campaign recently published this article by our Chief Strategy Officer, Mobbie Nazirexamining Facebook’s shift towards Groups and greater privacy, and what it could mean for the value of data in the future. They’ve been kind enough to let us reproduce it below. Facebook is pivoting to privacy.… Seguir leyendo 23,908 We are Social, Why Facebook privacy will make data more powerful than ever

13,902 We are social, Can social commerce be the next wave of retail?

Can social commerce be the next wave of retail? In this post, GlobalWebIndex‘s Strategic Insights Analyst, Olivia Valentine examines how the big social platforms are building up their e-commerce credentials and the opportunities for retailers and brands. Over the past five years, social media’s coming of age has seen a lot of shifts that are now the new… Seguir leyendo 13,902 We are social, Can social commerce be the next wave of retail?

13,900 We are social, Putting our people and culture at the heart of global growth

  Putting our people and culture at the heart of global growth Since Robin and I founded We Are Social in 2008, we have always believed that our culture is fundamental to delivering great work for clients and the overall success of the agency. Over the years we’ve worked hard to maintain a strong culture,… Seguir leyendo 13,900 We are social, Putting our people and culture at the heart of global growth

13,897 We Are Social, We Are Social’s Monday Mashup #446

We Are Social’s Monday Mashup #446 Time spent on Instagram increases among adults in the US According to the latest figures from eMarketer, adults in the US are now spending an average of 27 minutes per day on Instagram; an increase which is predicted to continue by one minute each year until 2021. On the other… Seguir leyendo 13,897 We Are Social, We Are Social’s Monday Mashup #446

13,893 We are social,Why influencers are losing their influence

Why influencers are losing their influence WARC recently published this article by our Head of Research & Insight, Paul Greenwood looking at how the next generation of consumers (Gen Z) are changing the influencer landscape. They’ve been kind enough to let us reproduce it below. The reign of influencers may soon be over as Gen Z  prefers people… Seguir leyendo 13,893 We are social,Why influencers are losing their influence

13,892 We are social, We Are Social’s Tuesday Tweakup #39

We Are Social’s Tuesday Tweakup #39 Facebook shuts down two billion fake accounts in Q1  Facebook’s cracking down on fake accounts – and pretty effectively, it appears. According to its Community Standards Enforcement report, Facebook disabled more than two billion fake accounts in Q1 of this year. This figure is only a little less than its… Seguir leyendo 13,892 We are social, We Are Social’s Tuesday Tweakup #39

13,887 We are social, The changing nature of social: why brands need to consider messaging platforms

The changing nature of social: why brands need to consider messaging platforms Little Black Book recently published this article by our co-Founder and CEO for Italy and Spain, Stefano Maggi examining why brands must take note of ‘dark social’ and the growth of private messaging apps, and what they need to consider in order to get it right.… Seguir leyendo 13,887 We are social, The changing nature of social: why brands need to consider messaging platforms

13,884 We are social, We Are Social’s Monday Mashup #445

We Are Social’s Monday Mashup #445 Global tech giants join forces to fight online extremism Facebook, Twitter, Google, Microsoft, and Amazon have signed a new agreement as part of an effort between world leaders and tech companies to fight terrorism and violent extremism on their platforms. The agreement (which currently does not include the US) will… Seguir leyendo 13,884 We are social, We Are Social’s Monday Mashup #445

13,880 We are social, Everybody’s talking about: TikTok

Everybody’s talking about: TikTok What are the digital and social media trends that everybody’s talking about? At the moment, you can’t get away from TikTok – but is it a fad or here to stay? Our Senior Strategist Zanna Wharfe explores the booming short-form mobile video platform. What is TikTok and who is using it? If Instagram… Seguir leyendo 13,880 We are social, Everybody’s talking about: TikTok

13,875 We are social, We Are Social’s Tuesday Tweakup #38

We Are Social’s Tuesday Tweakup #38 Facebook’s F8 highlights: Groups, commerce, AR & more Facebook’s annual developer conference, F8, took place last week. Its overwhelming theme, according to CEO Mark Zuckerberg, is that “the future is private.” Here are some of the highlights: Reprioritising the Facebook News Feed – it will focus on meaningful and relevant… Seguir leyendo 13,875 We are social, We Are Social’s Tuesday Tweakup #38