14,039 We are social, How hate can fuel brand love

How hate can fuel brand love While there are many amazing things about social media, it’s also true that there’s no getting away from hate. Social has become an arena for the normalisation of vitriol; a hotbed for trolls and ranting. Brands are not exempt from this. Community managers are often on the end of... Leer más →

14,038 We are social, We Are Social’s Monday Mashup #463

We Are Social’s Monday Mashup #463 The OK hand emoji gets added to a list of hate symbols The Anti-Defamation League (ADL) has added the finger-and-thumb OK hand emoji to its ‘Hate on Display’ list, after the gesture has been adopted by many members of the far-right as a symbol of white supremacy. The ‘new meaning’ emerged after an online... Leer más →

14,032 We are social, The (new) golden age of GIFs

The (new) golden age of GIFs Where do we come from? Who are we? Where are we going? Is it GHIF or JIF?* So many questions yet to be answered. Thankfully, our Marketing & Innovation Director in Milan, Luca Della Dore is here to help.  Disclaimer: this post includes many GIFs. GIFs were invented in 1987, but... Leer más →

14,026 We are social, Everybody is talking about: Deepfakes

Everybody is talking about: Deepfakes Over the last few months, we’ve heard more and more about deepfakes – a technique for human image synthesis based on artificial intelligence.  Here, our Creative Production Lead in Dubai, Amr Younis; Senior Creative Technologist in London, Sam Cox; and Innovation Director for Singapore, Arnaud Robin put their heads together to help marketers understand whether... Leer más →

14,016 We are social, We Are Social’s Monday Mashup #460

We Are Social’s Monday Mashup #460 Facebook adds new tools for public figures Facebook has announced a new set of updates for public figures. These include the option for multiple users to contribute to the same Facebook Story during specific events and the addition of News Feed prompts. Public figures will also have access to a new... Leer más →

14,014 We are social, Social Showcase: Samsung, Vodafone and more

RSS Feed from We Are Social Social Showcase: Samsung, Vodafone and more Lucky folk that we are, we’ve been able to work on some incredible creative projects for our clients over the last few months. Here are just a few top highlights: Celebrating 10 years of the Galaxy, with Samsung Global To celebrate 10 years... Leer más →

14,010 The growth of esports and the opportunities for brands, We are social

The growth of esports and the opportunities for brands Earlier this year, we launched our latest suite of Global Digital Reports – a full digest of which can be found here. Below, our Consultant Simon Kemp delves into the data from our Q3 update to uncover the latest insights and trends around the growth of esports, and where the opportunities lie for... Leer más →

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