13,787 We are social, The implications of Facebook’s messaging app integration

The implications of Facebook’s messaging app integration PRWeek recently published this article by our Strategy Director in London, Caroline Lucas-Garner looking at the criticism surrounding Facebook’s plans to integrate its three messaging platforms – Instagram, Messenger and WhatsApp; and what the move could mean for users and brands. They’ve been kind enough to let us reproduce it below.… Seguir leyendo 13,787 We are social, The implications of Facebook’s messaging app integration

13,784 We are social, How brands can get dark social right

How brands can get dark social right Contagious recently published this article by our Research & Insight Director in London, André van Loon shedding light on the perplexing world of Dark Social and sharing his wisdom as to how brands can make the most of messaging apps. They’ve been kind enough to let us reproduce it below. Before… Seguir leyendo 13,784 We are social, How brands can get dark social right

13,780 We are social, We Are Social’s Monday Mashup #432

We Are Social’s Monday Mashup #432 Facebook releases Q4 earnings update Despite what seems like a constant stream of bad press recently, Facebook has managed to beat expectations in its Q4 earnings report – boasting $16.91 billion in ad revenue last quarter (up 30.2% year-on-year) and $55.0 billion overall in 2018. The company’s shares also shot up following… Seguir leyendo 13,780 We are social, We Are Social’s Monday Mashup #432

13,786 We are social,Digital 2019: Global Internet Use Accelerates

  Digital 2019: Global Internet Use Accelerates We Are Social and Hootsuite’s latest collection of Global Digital 2019 reports reveals that internet users are growing by an average of more than one million new users every day, with all of the original ‘Next Billion Users’ now online. The number of people using the internet has surged over… Seguir leyendo 13,786 We are social,Digital 2019: Global Internet Use Accelerates

13,782 We are social, What marketers can learn about taking a stand from Gillette

What marketers can learn about taking a stand from Gillette AdWeek recently published this article by our UK CEO, Jim Coleman sharing his views on Gillette’s “We Believe: The Best Men Can Be” ad and the subject of toxic masculinity in marketing, which we covered extensively in our 2019 Think Forward report. They’ve been kind enough to let us… Seguir leyendo 13,782 We are social, What marketers can learn about taking a stand from Gillette

13,779 We are social, We Are Social’s Monday Mashup #431

We Are Social’s Monday Mashup #431 Celebrity influencers commit to post transparency  The practice of how influencers make clear whether their endorsements on social media are paid-for has been subject to much debate. Now, in a move towards greater transparency, 16 celebrities are pre-empting action from Britain’s competition watchdogby formally committing to state clearly if they… Seguir leyendo 13,779 We are social, We Are Social’s Monday Mashup #431

13,771 We are social, We Are Social’s Monday Mashup #430

We Are Social’s Monday Mashup #430 Facebook launches petition feature, Community Actions  Social media is often a political battleground and Facebook’s latest tool is helping arm its users. The platform is making it easier for people to make political demands, with the launch of Community Actions – a News Feed petition feature. First rolling out in the… Seguir leyendo 13,771 We are social, We Are Social’s Monday Mashup #430

13,766 We are social, How voice tech is moving towards audience-led interactions

How voice tech is moving towards audience-led interactions The Drum recently published this article by our Co-founder and CEO for Milan and Madrid, Stefano Maggi looking the implications for brands as voice technology becomes increasingly mainstream. They’ve been kind enough to let us reproduce it below. Almost every day we hear talk about voice technology; especially so here… Seguir leyendo 13,766 We are social, How voice tech is moving towards audience-led interactions

13,765 We are social, Global trends shaping marketing in 2019

Global trends shaping marketing in 2019 It’s tough enough for brands to keep track of the big emerging tech and innovation trends but 2019 is likely to see an acceleration and expansion of this change. From gaming, through to voice, to AI-driven content and social commerce, evolution will be all around us. To help marketers… Seguir leyendo 13,765 We are social, Global trends shaping marketing in 2019