13,607 Palabra Clave, Volume 21 issue 3,  August 2018, Political Communication

Volume 21, issue 3 – August 2018
Political Communication
Facultad de Comunicación
Universidad de La Sabana
Table of Contents
Editorial
Diego Armando Mazorra-Correa and Carlos Muñiz
Citation Networks as an Element of Construction of the Scientific Field: Analysis of Political Communication in Mexico
Las redes de citación como elemento de construcción del campo científico: análisis de la comunicación política en MéxicoAlejandra Rodríguez-Estrada

This paper comprises the objectified structure of the scientific field of political communication in Mexico, based on the citations found in published texts. For this purpose, bibliometrics and modeling of sociograms were used using the technique of social network analysis (SNA). A documentary systematization of texts from 1970 to 2012 was carried out, resulting in a corpus of 99 publications found in open-access portals. Based on the data found, the analysis showed a relatively… (View)
Values, Attitudes, and Political Participation in Mexico
Valores, actitudes y participación política en MéxicoAlejandro Pastrana-Valls

This study uses the material and post-material values described by Inglehart and applies the methods developed by Schwartz to identify distinct dimensions of human values in the Mexican case. This paper focuses on materialist and post-materialist values, human values and their effect on instrumental and symbolic political participation. The analysis also investigates the implications of birth cohort on political participation and the impact of…(View)
Independent Voices of Entrepreneurial News: Setting a New Agenda in Latin America
Voces independientes de noticieros emprendedores: estableciendo una nueva agenda en LatinoaméricaVanessa de Macedo Higgins Joyce

Entrepreneurial journalism relates broadly to digital-native news organizations that are innovating in the field. A chief innovation in Latin America is a newfound opportunity for editorial independence, according to focus groups with entrepreneurial journalists from 16 organizations across the region. Entrepreneurial journalism organizations believe their financial structure gives them editorial autonomy. This study looked at the background for and the reasons why independence is considered a necessary innovation in Latin American journalism. It found that pressures against editorial independence varied from… (View)
Framing of Electoral Processes: The Stages of the Campaign as a Moderator of the Presence of Political Frames in the News
Framing de los procesos electorales: las etapas de la campaña como factor moderador de la presencia de los encuadres políticos en las noticiasCarlos MuñizAlma Rosa Saldierna, and Felipe de Jesús Marañón

Mass media plays a crucial role during the election campaigns, because, by promoting a particular framing to present issues and candidates involved in the campaigns, citizens are granted access to the political debate. To analyze the political framing carried out by the media during the 2015 gubernatorial election campaign of Nuevo León, Mexico, a content analysis of the news stories published by television and the press was developed. Findings made it possible to detect a different use of news frames by both media. While the frame of strategic game dominated in television, the press… (View)
Electoral Debates. The Last Stronghold Against Mediatization? A Case Study of the 2015 Spanish General Elections
Los debates electorales, ¿el último reducto frente la mediatización? Un estudio de caso de las elecciones generales españolas de 2015Guillermo López-GarcíaGermán Llorca-AbadLidia Valera-Ordaz, and Alvar Peris-Blanes

The Mediatization of politics reaches its maximum expression with electoral campaigns, in which political actors strive to launch their persuasive messages to the public, in order to reach and, ultimately, convince the voters. This article aims to analyze the political discourse in the electoral debates televised during the 2015 Spanish Presidential Elections. The objective of the analysis is to observe which topics stood out during the political actors’ interventions and to determine if… (View)
The Run for the Mayor’s Office of Manizales (Colombia) on Twitter: A Case for Understanding Online Interaction between Candidates and Citizens
La campaña a la Alcaldía de Manizales (Colombia) en Twitter: un caso para comprender la interacción en línea entre candidatos y ciudadanosLuis Miguel López-Londoño

The shift of electoral activities and political campaigns to the information and communication technologies scenario has awakened great expectations and questions regarding the possibilities that the Internet offers to create new forms of interaction and conversation between candidates and citizens. Over the past few years, Twitter has become an innovative contact channel between these two actors, as it allows for personal and direct communication on public matters. Based on a mixed and descriptive methodology, this research focused… (View)
Trump 2016: President Elected Thanks to Social Media?
Trump 2016: ¿presidente gracias a las redes sociales?Roberto Rodríguez-Andrés

The Internet and social media, particularly Twitter and Facebook, have been identified as one of the factors that contributed to Donald Trump’s triumph in the United States presidential elections of 2016. In this paper, we describe how the Republican candidate used social media and what his digital strategies were, after directly monitoring the campaign and reviewing journalistic information, as well as the analysis of the academic research carried out so far. Based on this review, it is possible to conclude that social media played a significant role in these elections, expanding its power of influence as compared to the previous elections of 2008 and 2012, when… (View)
Sharing Media and Electoral Preference on Twitter: Analysis of Public Opinion during the 2014 Elections in Brazil
Publicación de medios y preferencia electoral en Twitter: análisis de opinión pública durante las elecciones del año 2014 en BrasilArthur ItuassuSergio LifschitzLeticia CaponeMaria Beatriz Vaz, and Vivian Mannheimer

This research analyzed a series of tweets published during the second round of the 2014 presidential elections in Brazil, in order to investigate the shared media and the electoral preference of citizens on Twitter. To that end, we developed a methodology and applied a manual analysis of content and sentiment to a sample of 1129 tweets (N = 1129) published at the time in order to identify which media were shared in each of the publications and the electoral preference between the two candidates expressed in the tweet. Our findings reinforce the idea that… (View)
With Me or Against Me: Analysis of the Concordance and Thematic Strategies of the Centro Democrático Political Party on Twitter
Conmigo o contra mí: análisis de la concordancia y las estrategias temáticas del Centro Democrático en TwitterCarlos Felipe Cifuentes and Juan Federico Pino

Twitter is a tool increasingly used by politicians to communicate with their followers and to define their main ideological positions. This paper identifies whether the congressmen of the Centro Democrático have a homogeneous agenda in which they identify with their political party, or a heterogeneous agenda, in which they seek to position their image over that of the other members of their party, based on the theory of identity and political personalism. To that end, we used media mining to collect 114,777 tweets from the accounts of Centro Democrático congressmen, which were analyzed quantitatively to test… (View)
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