| March 12, 2015 |
| To: The Communication Initiative Network
From: Warren Feek – Executive Director – The Communication Initiative Greetings and many best wishes. Development requires impact evidence. Measuring and reporting the impact of the social, cultural, and personal dynamics and programmes related to development challenges and priorities is difficult. Credible data requires credible research methodologies. How the data is collected and analysed is subject to scrutiny. On March 16th in London, UK, The Communication Initiative is organizing an event, hosted by BBC Media Action to critically review, discuss and debate credible methodologies for research on communication and media for development/social and behavioural change initiatives and dynamics. The agenda that includes an outline of the context, requirement and purpose and background on the main presentations by Sebastian Taylor; Roy Head/Simon Cousens; and, Sue Goldstein can be reviewed at those links. The event commences at 9am London, UK time and runs through the day. Space at the event was very limited and the places were ta! ken quickly. The event is now full. There are digital ways for you to engage should this theme and topic be of interest and a priority for your work. We would very much welcome you participating through these processes: 1. There will be a live feed of the presentations at this link. This link will remain so that you can watch the event when you choose. 2. An online network has been created here for this event. Please click the «Join This Network» link. You can review the contribution threads anonymously but you will need to log in or register in order to send comments and questions. Select «Join: Research Methodologies» from the list of networks (and any other networks you wish). We will be encouraging people attending and those joining virtually to contribute questions and comments. There is already aconsiderable thread of comments and questions – see middle column at this link..3. We are encouraging tweets throughout the event from people in the room and those joining digitally. The hashtag is #commsresearch The relevant Twitter feed is @warrencomminit. Can we suggest that you include both #commsresearch and @warrencomminit in your tweets. We will set up a tweets thread on the online platform. Hope that this is of interest and relevance. Please do share this note with your own networks. Much strength and support for your very important work. Executive Director |
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