![The Drum Beat]() Communication and Change News and Issues – The Drum Beat 682 |
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| EVALUATIONS |
1. BBC Media Action’s Governance Research: Emerging Evidence and Learning
by Josephine Casserly, Sara Elias, and Zoe Fortune |
| This BBC Media Action working paper offers some early stage qualitative and quantitative research data results and conclusions on their governance programming in 10 countries. One finding: Country contexts play a central role in shaping «how political knowledge, discursive participation, political participation and interest in politics relate to each other.» The next step is to study the pathways of individual-level drivers of accountability. [Sep 2014] |
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| 2. Strategic Design of Mass Media: Promoting Breastfeeding in Viet Nam |
| Alive & Thrive (A&T) is an initiative to improve infant and young child nutrition by increasing rates of exclusive breastfeeding and improving complementary feeding practices in Bangladesh, Ethiopia, and Viet Nam. This strategy document from A&T Viet Nam examines mass media for behaviour change. In a 45-second TV spot, «No Water», organisers «packed a number of strategic messages that built on our formative research findings and used behavior change theory.» It is estimated that exposure to the TV spot accounted for an additional 149,000 breastfed babies in 2012 and 138,000 more in 2013. [Mar 2014] |
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| 3. Using Radio to Drive Development in Southern Africa |
| Panos Institute Southern Africa (PSAf) supported 15 radio stations in Malawi, Mozambique, and Zambia to work with radio listening clubs as a platform for gathering community content. The report outlines the key interventions used in the project: mapping and community mobilisation; setting up and strengthening Radio Listening Clubs (RLCs); programming support; training and capacity building; mainstreaming gender; equipment and technical support; and networking and content sharing. According to the report, the approach created an interface between the media, duty bearers, and economically poor and marginalised communities to identify and implement solutions to their development challenges. [Oct 2013] |
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4. Scoping Report on Interventions for Increasing the Demand for Voluntary Medical Male Circumcision
by Eric Djimeu Wouabe |
| This report, which reviews the literature of barriers and facilitators of male circumcision (MC) and then presents evidence about the effectiveness of the interventions, finds that peer pressure can facilitate MC, even when the pressure is negative. The most commonly found intervention was social and behavioural change communication (SBCC). The document compares and contrasts programme designs with the SBCC standard elements, analysing what key messages address, whether they reach relevant groups, which communication channels show promise, what is the level of exposure and influence in uptake of SBCC messages, and what trends in MC were evident during the implementation of the strategies. [Feb 2013] |
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5. Using ICTs to Integrate Frontline Views into Strategic Planning for Climate Change Initiative Overview
by Terry Gibson and Nigel Scott |
| «‘Views from the Frontline’ [VFL] is a process of gathering information on disaster risk reduction at a local level. Local organisations gather both qualitative case studies and quantitative data from face to face surveys – low-cost digital video technology is used to create annotated case study videos, and email and spreadsheets are used to coordinate and manage survey data. In 2011, VFL also trialled an experimental programme to research the use of SMS surveys using mobile phones….The case study concludes that the e-survey proved a cost-effective way of extending the reach of the VFL process, but the methodology does not appear to have reached into vulnerable communities.» [Feb 2012] |
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| EXPERIENCES |
| 6. HeforShe Campaign |
| HeForShe is a global solidarity movement to end gender inequality by 2030. Launched on the eve of International Women’s Day (March 8) 2014, this campaign from UN (United Nations) Women encourages men all over the world to use social media to speak out against the inequalities faced by women and girls. At its centrepiece is a website, where visitors can watch a video clip featuring several famous men urging support for gender equality. Men are encouraged to participate via YouTube and Twitter. The campaign also features in-person events, such as one involving UN Secretary-General Ban Ki-moon’s announcement of his map activation as he was counted as the «number one man» towards reaching the initiative’s goal of mobilising 100,000 world citizens. |
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| 7. Communication and Family Farming Radio Campaign |
| Focusing on farmers’ organisations and the rural population, this campaign is using community radio as a platform to share information with the farming community and involve them further in discussions regarding the key role family farming plays in economic and social development. The initiative includes a series of radio programmes produced alongside consultations, policy dialogues, and events organised by the Food and Agriculture Organization (FAO) and the World Association of Community Radio Broadcasters (AMARC) in different regions. |
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| 8. The Indian Heritage Cities Network and e-Heritage |
| This project works to highlight cities of India as «living cultural resources» by: building capacity of municipalities and districts to document heritage in their territory and creating their own websites; educating and involving local communities in the preservation of heritage sites both physically and virtually; and utilising the internet as an information platform for public education about Indian heritage. The project also launched «e-Heritage Fellowship» to train local youth, focusing on «imparting the notion of heritage, methodology of documentation and presentation of heritage data as well as the basic IT [information technology] skill to upload data.» |
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| 9. Aiisseee! (I Say!) Radio Relationship Game Show |
| In each 30-minute Tanzania radio programme, 3 couples compete against each other to see which couple knows each other the best. Topics covered include sexual networks, HIV counselling and testing, family planning, and maternal and child health. Pre-recorded sound bites from men and women on the street, speaking on related topics, are interspersed with the contest rounds. [Johns Hopkins Bloomberg School of Public Health Center for Communication Programs’ Tanzania Capacity and Communication Project, produced by Khanga Rue Media in partnership with the Ministry of Health and Social Welfare with funding from the United States Agency for International Development (USAID) and the US President’s Emergency Plan for AIDS Relief (PEPFAR)]. |
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| 10. Helping Women Get Online (HWGO) Project |
| Through training of women, adolescent girls, and «dropout» girls across India, HWGO aims to educate women to use the internet to improve their lives and encourage women in the country to use the online medium more effectively, including by working with partners to enable easy internet access points for women in the country. [Google and the Digital Empowerment Foundation (DEF), amongst other partners, with training through Community Information Resource Center (CIRC)] |
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| MATERIALS |
| 11. Why Poverty? Films and Discussion Guide |
| The Why Poverty? documentary film series is comprised of 8 one-hour films and 34-shorts originating from 28 different countries, which are designed to get people thinking and talking about poverty. In order to encourage discussions and deeper understanding of the issues, the films are accompanied by a Why Poverty? Facilitator’s Guide, which includes information on how to organise and facilitate a screening, as well as information on how to use social media to join the Why Poverty? debate. [2012] |
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| 12. XIII United Nations Round Table on Communication for Development Interviews |
| From the XIII United Nations Inter-Agency Round Table on Communication for Development «Mainstreaming Communication for Development in Policies and Programmes – Enabling social inclusion to support food and nutrition security, resilient rural livelihoods and family farming», held in Rome, Italy, September 16-18 2014, two interviews were recorded and posted as resources on YouTube through the Food and Agriculture Organization (FAO) ComDev channel. Links to them are found here. [Oct 2014] |
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| 13. Life on the Edge (Series 7): In the Mayor’s Footsteps – Peru |
| In this film from the «Life on the Edge (series 7)» of TVE (Television for the Environment and Television Trust for the Environment), Peruvian Mayor Amilcar is filmed and interviewed as a leader first of the Andean city of Ayacucho, then the province of Huamanga, and finally as a champion of the rights of children. «He’s especially interested in ‘hidden violence’ – the knock-on effects of marital discord and criminal behaviour by other family members. And he learns how local families are learning how to help their children develop their potential in peace and harmony.» [Jan 2011] |
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14. Good Practice Guide: HIV and Human Rights
by Michaela Clayton, Kitty Grant, Liesl Gerntholtz, Christine Stegling, Enrique Restoy, and Kathryn Perry (ed.) |
| This guide discusses the rationale, principles, and elements of human rights-based HIV programming. It was produced to assist those working on HIV/AIDS and related issues to integrate human rights through all stages of the programming cycle, from design, development, and implementation through to monitoring and evaluation. It is designed to provide practical guidance and planning tools to work towards the goal of «protecting and promoting human rights in the context of HIV, and for creating change at individual, community, service provision and law, and policy levels.» [International HIV/AIDS Alliance (the Alliance) and the AIDS and Rights Alliance for Southern Africa (ARASA), May 2014] |
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15. Handbook of Participatory Video
by E-J Milne, Claudia Mitchell, and Naydene de Lange |
| This handbook describes the use of video as a research methodology, discussing it from the perspective of its «emancipatory nature and potential for social change. In 28 chapters, contributors examine historical, ethical, methodological, and technical aspects of participatory video and discuss power, ownership, and knowledge production. [AltaMira Press, Aug 2012] |
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| This issue of The Drum Beat was written by Kier Olsen DeVries. |
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| The Drum Beat is the email and web network of The Communication Initiative Partnership – Partners: ANDI, BBC Media Action, Bernard van Leer Foundation, Breakthrough, Calandria, Citurna TV, DFID, FAO, Fundación Imaginario, Fundación Nuevo Periodismo Iberoamericano (FNPI), Inter-American Development Bank, Johns Hopkins Bloomberg School of Public Health Center for Communication Programs, MISA, Oxfam Novib, PAHO, The Panos Institute, Puntos de Encuentro, The Rockefeller Foundation, SAfAIDS, Sesame Workshop, Soul City, STEPS International, UNAIDS, UNDP, UNICEF, USAID, The Wellcome Trust, World Health Organization (WHO), W.K. Kellogg Foundation.
The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.
Chair of the Partners Group: Garth Japhet, Founder, Soul City garth@heartlines.org.za
Executive Director: Warren Feek wfeek@comminit.com |
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| The Editor of The Drum Beat is Kier Olsen DeVries. |
| Please send additional project, evaluation, strategic thinking, and materials information on communication for development at any time. Send to drumbeat@comminit.com
The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.
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