10,915 The Communication Initiative, The Drum Beat 638 – Communication and Change News and Issues, April 29 2013

The Drum BeatThe Drum Beat – 638 – Communication and Change News and Issues
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THIS ISSUE INCLUDES:
EXPERIENCES: MDG CommunityEarth CharterVideo Advocacy
EVALUATIONS: Nairobi ICTChild IndicatorsMedia & Governance
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MATERIALS: SBCC GuideAdolescent-Friendly HealthSanitation Training
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From The Communication Initiative Network – where communication and media are central to social and economic development.
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EXPERIENCES
1. MDGFive.com
Revolving around a global online community that unites artists and activists for maternal health advocacy toward meeting the United Nations (UN)’s Millennium Development Goals (MDGs), MDGFive invites creative content (30- to 60-second clips of music, film/video, spoken word clips of poetry, etc.) submitted by participating artists from around the world. The clips are made available for users of MDGFive.com to create personalised public service announcements (PSAs) on maternal health. [Governess Films, with Reality Digital, EngenderHealth, United Nations Population Fund (UNFPA), Ipas, and Women Deliver].
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2. The Earth Charter Initiative
This effort centres around an online charter designed to call to action all who share a desire to promote the transition to sustainable ways of living and a global society founded on a shared ethical framework that includes respect and care for the community of life, ecological integrity, universal human rights, respect for diversity, economic justice, democracy, and a culture of peace. Education is fundamental to the mission of this initiative. The Earth Charter Center for Education for Sustainable Development at the University for Peace in Costa Rica was established to promote the use of the Earth Charter in schools, colleges, universities, and non-formal education programmes throughout the world and to contribute to education for a sustainable way of life. For example, «Education and Values for Sustainable Development with the Earth Charter: A programme for educators» will be held May 13-17 20! 13.
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3. Video Advocacy Institute (VAI) on HIV/AIDS and Human Rights
In March 2010, WITNESS, an organisation using video to open the eyes of the world to human rights violations, joined with the Hungarian Civil Liberties Union and Open Society Institute (OSI) to conduct a Video Advocacy Institute (VAI) training on HIV/AIDS and human rights in Budapest, Hungary. The initiative brought together 23 advocates working on HIV/AIDS-related issues in an effort to build their capacity to use video as a targeted advocacy tool at the 2010 XVIII International AIDS Conference (IAC) and beyond.
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4. The Museum of the Person: A Global Network for Life Stories
Museum projects are located in Brazil, Portugal, the United States, and Canada, with online archives available for each national museum. According to the project organiser, the goal of collecting personal memories through life stories is to ensure a more just and democratised world.
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5. Global Health Media Project
This project produces videos that are designed to «bring to life» critical health care information for providers and populations in low-resource settings. Worldwide distribution is achieved at low cost via the internet and mobile phones. For example, the project’s 2011 video «The Story of Cholera» is an educational animation in which a young boy helps a health worker save his father and then guides his village in preventing cholera from spreading. There is also a newborn care series of 35 brief live action videos that cover newborn care clinical guidelines. They are shot for the small screens of phones and tablets, on location in the developing world.
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6. Media for Ethical Election Coverage in Zambia (MEEZ)
This project was designed to help journalists improve their reporting skills to encourage more balanced and fair coverage of the national elections held in September 2011. A central focus, along with training journalists, was supporting the presidential and member of parliament debates for television to help explore the issues in the run-up to election day. [BBC Media Action, with funding by the United Nations Development Programme (UNDP)]
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EVALUATIONS
7. Mediating Voices, Communicating Realities: Using Information Crowdsourcing Tools, Open Data Initiatives and Digital Media to Support and Protect the Vulnerable
by Evangelia Berdou
This report analyses the Map Kibera project, a citizen mapping and citizen media information and communication technology (ICT) project in Nairobi, Kenya. It argues that «the new architectures of participation and the resources that new technologies create need to be viewed in relation to the strategies of the actors that deploy them, their agendas and ways of working. This investigation is based on the idea that enthusiasm around the potential of these new tools needs to be weighed against the benefits for their primary beneficiaries, poor and marginalised communities, and the risks of increased visibility.» [Map Kibera and GroundTruth, with research from the Vulnerability and Poverty Reduction Research Team of the Institute of Development Studies (IDS) and funding from the United Kingdom Department for International Development (DFID), Apr 2011]
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8. Early Childhood Rights Indicators: A Guide for Monitoring the Convention on the Rights of the Child
This framework is intended to assist the 193 signatory countries to the United Nations Convention on the Rights of the Child in meeting their obligation to submit regular compliance reports. One sample indicator: Participation in Family Decision-Making: What measures are in place to provide parents and caregivers with information which supports child participation in household decision making, promotes respect for evolving capacities as an enabling principle, and assesses the impact of such programmes? [Human Early Learning Partnership (HELP), Jan 2012]
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9. A National Conversation: Mid-Term Review 
by Mary Myers
This report shares findings from a mid-term review of a 5-year project to enhance media’s capacity to cover governance issues by increasing transparency, accountability, and citizen participation in media in Angola, Sierra Leone, and Tanzania. The project is particularly strong on media development and co-productions with partner broadcasters, as well as training and mentoring. For example, in Angola, the Forum of Women Journalists said the training they received and the co-productions on domestic violence and the preparations for a governance and gender drama were «high quality.» [Funded by the Department for International Development’s Governance and Transparency Fund (GTF) and delivered by the BBC Media Action, Apr 2011]
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10. Legal Environments, Human Rights and HIV Responses among Men Who Have Sex with Men and Transgender People in Asia and the Pacific: An Agenda for Action
by John Godwin
Conducted in 48 countries and territories of the Asia and Pacific region, this study of legal environments affecting HIV responses among men who have sex with men (MSM) and transgender people was undertaken to fill gaps in knowledge. Amongst other communication-related findings and recommendations, actions for advocacy in Asia Pacific region governments are outlined, such as ensuring that parliamentarians, police, judges and justice ministry officials have access to evidence-based information and are trained on the epidemiology of HIV and the harmful public health and human rights impacts of punitive laws and law enforcement practices relating to MSM and transgender people. [United Nations Development Programme (UNDP), Jul 2010]
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Become a Communication Initiative Partner
The CI Partners (a) collectively provide the strategic guidance and direction for The Communication Initiative – ensuring that it meets the overall development priorities and needs of the communication and media community and (b) provide significant resources to support this overall initiative. Click here to view current CI Partners.

Please contact Warren Feek wfeek@comminit.com if your organisation is considering providing this significant level of support to The CI.

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MATERIALS
11. The Art of Knowledge Exchange
by Shobha Kumar and Aaron Leonard
This online planning tool is designed to assist development practitioners undertaking knowledge exchange initiatives. It consists of 5 chapters that are intended to guide users through the phases of such initiatives, from identification of capacity development needs, design of the project, implementation, and result assessments. Case study examples are provided within the chapters of the guide to illustrate the practical usage of the outlined steps. [World Bank Institute Knowledge Exchange]
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12. SBCC Guide
by Dibyendu Sarkar
This guide from India is designed to promote 4 key behaviours in the community for survival, growth, and development of children. It lists: indicators for the key behaviours; guidelines for communicating messages and messages for each of the four behaviours; a description of social and behaviour change communication, as well as steps and strategies for behaviour change; the principles of interpersonal communication (IPC); and the «GATHER» principles for communicating with families. [Government of West Bengal, Dec 2012]
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13. A Practical Guide to Sustainable IT
by Paul Mobbs
The purpose of the guide is to encourage everyday consumers of technology – from home-users, to people working in a small office environment, from journalists to activists to government clerks – to begin using technology in an environmentally sound way and to develop better behaviours and habits when buying, using and discarding our everyday technology. [Association for Progressive Communications (APC), Sept. 2012]
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14. Making Health Services Adolescent Friendly: Developing National Quality Standards for Adolescent Friendly Health Services
This guidebook sets out the public health rationale for making it easier for adolescents to obtain the health services they need to protect and improve their health and well-being, including sexual and reproductive health services. [World Health Organization (WHO), Jan 2012]
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15. Facilitating ‘Hands On Training’ Workshops for Community-Led Total Sanitation: A Trainers’ Training Guide
by Kamal Kar
This guide, produced by Water Supply & Sanitation Collaborative Council (WSSCC) and the Community-Led Total Sanitation (CLTS) Foundation, was written to fulfil the need for a resource that will support the creation of a strong cadre of trainers for frontline CLTS work. [Apr 2010]
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This issue of The Drum Beat was written by Kier Olsen DeVries.
The Drum Beat is the email and web network of The Communication Initiative Partnership – Partners: ANDI, BBC Media Action, Bernard van Leer Foundation, Breakthrough, Calandria, DFID, FAO, Fundación Nuevo Periodismo Iberoamericano (FNPI), Inter-American Development Bank, Johns Hopkins Bloomberg School of Public Health Center for Communication Programs, MISA, Oxfam Novib, PAHO, The Panos Institute, Puntos de Encuentro, The Rockefeller Foundation, SAfAIDS, Sesame Workshop, Soul City, STEPS International, UNAIDS, UNDP, UNICEF, USAID, The Wellcome Trust, World Health Organization (WHO), W.K. Kellogg Foundation.

The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.

Chair of the Partners Group: Garth Japhet, Founder, Soul City garth@heartlines.org.za

Executive Director: Warren Feek wfeek@comminit.com

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The Editor of The Drum Beat is Kier Olsen DeVries.
Please send additional project, evaluation, strategic thinking, and materials information on communication for development at any time. Send to drumbeat@comminit.com

The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.

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