The Drum Beat – 618 – C4D and the MDGs
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| GENDERED STRATEGIES | |
| 1. Mucho Corazón (A Lot of Heart) | |
| The purpose of this Mexican television drama series is to help spread the word about the MDGs and the importance of sustainable development, gender equity, and respect for Indigenous Peoples. The 35-episode drama tells the story of Maruch, a young woman from a rural community in Chiapas. It is complemented by: a weekly TV talk show, ongoing promotion through the State of Chiapas radio and television networks, and community action campaigns to encourage viewers to adopt behaviours modelled in the drama. | |
| 2. Communication for Development (C4D) Workshop: Pacific Media Assistance Program (PACMAS) | |
| In March 2012, the Pacific Media Assistance Program (PACMAS) held a C4D workshop in Suva, Fiji, with 20 students from technical and vocational education (TVET) institutions around the Pacific. The students produced radio and TV stories linked to the MDGs, including a television story on a female taxi driver to promote MDG 3: Women’s Empowerment and Gender Equality. «We believe this story can empower young females in their career path choices and contribute to achievement of MDG 2 – quality education for all children (including females!).» | |
| 3. Event: Making a Noise for the MDGs | |
| This initiative combined debate and drama in a show of support for the MDGs, with a focus on the role of women and girls in empowering women, reducing child mortality, and improving maternal health. BBC listeners, along with a live audience, discussed the role played by women in achieving the MDGs. Following the debate, a reception that drew a range of figures from the arts explored the role of creativity and drama as tools used to provoke lasting social change. [Sept. 2010, BBC Media Action and the Southbank Centre] | |
| 4. Progress Relies on Sound Information in the Philippines by Michelle Hibler |
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| The Community-Based Monitoring System (CBMS) is an organised way of collecting, analysing, and verifying information to be used by local governments, national government agencies, non-governmental organisations (NGOs), and civil society for planning, budgeting, and implementing local development programmes. The Philippines CBMS team is testing its use in gender-responsive budgeting. «A pilot project in Escalante City confirmed the usefulness of CBMS, which had been modified to capture additional gender-relevant information, such as education and livelihood skills, in targeting and resource allocation.» Data are available to governments and researchers through a computerised national repository system. [International Development Research Centre (IDRC), Jun. 2009] | |
| 5. Gender Mainstreaming in Practice: A Toolkit | |
| This toolkit provides a detailed algorithm for implementing a gender perspective in all phases of a development programme/project cycle. Special attention is paid to: (i) baseline gender indicators that help monitor: (i) whether a project improves access to development resources for women and men equally, (ii) principles of civic participation in project implementation, and (iii) active promotion of gender equality in information support of the project and communication with national counterparts. Though global in scope, it is extended as part of United Nations Development Programme (UNDP) Kyrgyzstan’s work to advance gender equality and empowerment of women as part of the MDGs. [Nov. 2011] | |
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| PLEASE VOTE IN OUR POLL |
| We’re wondering what you think…how has communication for development (C4D) informed the MDG process, and what can it bring to the table, post-2015? Share your voice by voting in our Poll or connecting with us via Facebook, Twitter, or email. |
| One comment (submitted by Ruchin on June 12 2012): «It will surely need actions to achieve them…actions means free, open and transparent system of participation (by the 3rd world) from Top to Down during whole course of new MDGs until the very last from implementation to Evaluation…» |
| Add your voice to the conversation! |
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| ENGAGING YOUTH IN THE MDGs VIA ICTs | |
| 6. Wave Power: Radio and the MDGs | |
| This document showcases 4 community radio projects helping to tackle the MDGs in India, Malawi, the Caribbean, and Nepal. For example: Choti Choti Batein (Small, Small Things) – youth radio in Bihar, India – addresses MDG #2 (achieve universal primary education), #4 (reduce child mortality), and #6 (combat HIV/AIDS, malaria, and other diseases). It is scripted, voiced, and edited by young people from socially and economically marginalised communities. «The impact can be clearly seen among the CCB participants, who have come a long way in making themselves capable not only in radio production, but in other aspects of life too…» [Panos London, Sept. 2010] | |
| 7. Asia Pacific Youth Network (APYN) | |
| APYN embraces the principles of community organising, youth participation, respecting diversity, and engagement through activism. As part of the campaign «Take Action for MDGs», APYN extended online calls for participation and also drew over 1,000 young people for «Meet on MDGs», an opportunity for youth across the Asia Pacific region to express their thoughts on MDGs and its relationship with human rights, facilitated by a youth team of approximately 140 volunteer-facilitators affiliated with APYN. Approximately 50 registered their thoughts through an individual online response form; another 30 showed their support by lacing their Facebook profile picture with the logo: APYN for Human Rights and MDGs. | |
| 8. Lil’ MDGs | |
| Founded by 3 United States (US) children with a common vision of helping youth around the globe work together toward the MDGs, Lil’ MDGs uses information and communication technologies (ICTs) and face-to-face interactions in an effort to provide youth with opportunities to get involved and have a direct impact. | |
| 9. 5 Ways ICTs Can Support the MDGs by Linda Raftree |
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| «The MDGs are lofty, but informed local community participation and ownership is key in efforts to reach them and in ensuring that marginalized populations can also be included.» In that spirit, this blog post lists 5 ways that ICTs can facilitate accountability and transparency, citizen engagement, and public debate. One strategy is engaging children and youth in the development process by using ICTs to bring their ideas, opinions, and voices alive at the community, district, national, and global levels. [Sept. 2010] | |
| 10. And You Didn’t Even Know About It – y tu sin enterarte | |
| Carried out from June 6-20 2012, this United Nations Millennium Campaign (UNMC) social media campaign – conducted in Spanish – asked citizens around the world to donate space on their Facebook or Twitter profiles and communicate major progress achieved on the MDGs and in the global fight against poverty. | |
| 11. The Future We’ll Make Photo Campaign | |
| This initiative involved the use of printed material (in the form of a sign created by each individual participant) and technology (photography to capture the person holding the sign highlighting an MDG issue, as well as upload to the internet) to help put a personal face on some of the world’s most pressing issues. | |
| 12. GoodLife Campaign Ghana | |
| This multimedia campaign encourages reflection about what makes life «good», linking personal happiness to the practice of healthy behaviours related to: maternal neonatal and child health; family planning; malaria prevention and treatment; nutrition; and water, sanitation, and hygiene. Phase 1 was a teaser campaign to generate discussion around the question ‘what is your good life?’ This phase used different multimedia approaches to attract the intended audience’s interest and participation, including TV and radio spots, posters, buzz cards, t-shirts, and SMS (text) messages. [United States Agency for International Development (USAID), the Johns Hopkins Center for Communication Programs (JHU/CCP), CARE, PLAN International, and the Ministry of Health, the Ghana Health Service (GHS)] | |
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| MDG TOOLS | |
| 13. The Wheel of Development: The MDGs as a Communication and Development Tool by Dorine E. Van Norren |
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| This visual model tries to make the complex interplay of issues easier to grasp for a large audience, post-2015. The author feels that: «The effectiveness of the MDGs as a communication tool should not be underestimated by those who primarily focus on it as a development tool. The indicators of the MDGs still have value and could be used in a different way (to measure progress and inequality, for example).» The idea is to demonstrate the integration of development dimensions and the necessity of a holistic approach. [May 2012] | |
| 14. Campaigning Toolkit for Civil Society Organisations Engaged in the Millennium Development Goals by Jacqui Boulle and Debbie Newton |
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| One of the CIVICUS toolkits designed to enable organisations to improve their capacity in a number of communication and planning areas, this online manual provides civil society organisations (CSOs) that are campaigning to achieve the MDGs with a framework and a starting point in developing their campaign strategy. | |
| 15. The MDG Dashboard | |
| This resource displays the MDG indicators in a user-friendly format, with colour-coded country profiles and maps. It provides over 60 MDG indicators for approximately 200 countries and 21 years (1990-2010) based on original data from the UN MDG database, updated in January 2012. | |
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| This issue of The Drum Beat was written by Kier Olsen DeVries. | |
| The Drum Beat is the email and web network of The Communication Initiative Partnership – ANDI, BBC Media Action, Bernard van Leer Foundation, Calandria, CIDA, Citurnas ldta., DFID, FAO, Fundación Nuevo Periodismo Iberoamericano (FNPI), Ford Foundation, Heartlines, Imaginario, Inter-American Development Bank, International Food Policy Research Institute (IFPRI), International Institute for Communication and Development (IICD), Johns Hopkins Bloomberg School of Public Health Center for Communication Programs, MISA, Ohio University, Oxfam Novib, PAHO, The Panos Institute, The Rockefeller Foundation, SAfAIDS, Sesame Workshop, Soul City, Swiss Agency for Development and Cooperation, UNAIDS, UNDP, UNICEF, USAID, World Health Organization (WHO), W.K. Kellogg Foundation.
The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners. Chair of the Partners Group: Garth Japhet, Founder, Soul City garth@heartlines.org.za Executive Director: Warren Feek wfeek@comminit.com |
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| The Editor of The Drum Beat is Kier Olsen DeVries. | |
| Please send additional project, evaluation, strategic thinking, and materials information on communication for development at any time. Send to drumbeat@comminit.com
The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners. To reproduce any portion of The Drum Beat, click here for our policy. |
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