VIRALITY: Contagion Theory in the Age of Networks
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By Tony D. Sampson
University of Minnesota Press | 248 pages | 2012
ISBN 978-0-8166-7005-5 | paperback | $25.00
ISBN 978-0-8166-7004-8 | cloth | $75.00
In this thought-provoking work, Tony D. Sampson presents a contagion theory fit for the age of networks. Unlike memes and microbial contagions, Virality does not restrict itself to biological analogies and medical metaphors; it instead points toward a theory of contagious assemblages, events, and affects. For Sampson, contagion is how society comes together and relates.
*PRAISE FOR /VIRALITY/:*
«Impressive and ambitious, /Virality/ offers a new theory of the viral as a sociological event.» —*Brian Rotman*, Ohio State University
«Tarde and Deleuze come beautifully together in this outstanding book, the first to really put forward a serious alternative to neo-Darwinian theories of virality, contagion, and memetics. A thrilling read that bears enduring consequences for our understanding of network cultures. Unmissable.» —*Tiziana Terranova*, author of /Network Culture/
*ABOUT THE AUTHOR:*
Tony D. Sampson is senior lecturer and researcher in the School of Arts and Digital Industries at the University of East London.*
For more information, including the table of contents, visit the book’s webpage:
http://www.upress.umn.edu/book-division/books/virality
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