The Drum Beat – Issue 604 – Communication and Change News and Issues
January 30 2012
===
This issue includes:
* EXPERIENCES: Gender-Equitable Schools, Earth Journalism, Trafficking Radio.
* Updates from C-CHANGE.
* MATERIALS: Covering Trauma, Why ICT4D Fails, Video Advocacy.
* Create Your Own CUSTOMISED NEWS SERVICE.
* EVALUATIONS: HIV Communication, Cell Phone 4 Life, Journalism Support.
===
From The Communication Initiative Network – where communication and media are central to social and economic development.
Subscribe to The Drum Beat: http://www.comminit.com/en/user/register
Access this issue online at http://www.comminit.com/global/drum_beat_604.html
===
EXPERIENCES
http://www.comminit.com/global/search/apachesolr_search/?filters=tid%3A36%20language%3Aen%20tid%3A10
1. ViewChange.org – Global
Launched in November 2010, this initiative uses the power of video to tell human stories about the real progress being made in reducing poverty and suffering around the world. Working with non-profit organisations, film distributors, and individual filmmakers, ViewChange.org offers documentaries, news reports, and viewer-generated films of varying length and style. The videos on ViewChange.org are freely available for anyone to embed, link to, download, and/or share as they wish. These videos – on-site documentaries, news reports, and viewer-generated films of varying length and style – are searchable through 1,400 topics. Using semantic technology, the site connects the video being watched to other videos, articles, blogs, and social actions.
http://www.comminit.com/global/content/viewchangeorg
2. Gender Equity Movement in Schools (GEMS)
Through the 3-year (2008-2011) GEMS programme, the International Center for Research on Women’s (ICRW) explored the potential for school-based curricula to influence the formation of more gender-equitable attitudes and norms among adolescents in Goa, Kota, and Mumbai, India. In partnership with the Committee of Resource Organizations for Literacy (CORO) and the Tata Institute for Social Sciences (TISS), ICRW developed and implemented a curriculum to encourage equal relationships between girls and boys, examine the social norms that define men’s and women’s roles, and address different forms of violence and how to intervene. GEMS used group education activities (GEA) featuring participatory methodologies, as well as a week-long campaign to engage students in the school setting.
http://www.comminit.com/children/content/gender-equity-movement-schools-gems
3. Earth Journalism Network (EJN) – Global
EJN establishes networks of environmental journalists in countries where these networks do not exist and builds their capacity where they do. Tactics of this Internews Network and Internews Europe initiative include offering training workshops and developing training materials, supporting production and distribution, and dispersing small grants.
http://www.comminit.com/media-development/content/earth-journalism-network-ejn
4. Bravos do Zambeze – Mozambique
Bravos do Zambeze (Zambezi Braves) combined a 26-episode radio drama produced in 2 languages with training for community radio journalists, in order to convey information around disaster risk reduction and floods, as well as build local capacity for reporting on disasters and climate change. The drama was produced for the International Organisation for Migration (IOM) by CMFD (Community Media for Development) Productions, as part of the United Nations Delivering as One, Joint Programme on Disaster Risk Reduction Project. CMFD and IOM re-released an adapted and translated version of the drama for the Limpopo Valley in October 2011.
http://www.comminit.com/entertainment-education/content/bravos-do-zambeze
5. Together We Can End Human Trafficking Radio Spots – Southern Africa
The Together We Can End Human Trafficking radio spots and presenter’s guide were designed to help radio stations join in the fight against human trafficking leading up to, during, and after the 2010 Fédération Internationale de Football Association (FIFA) World Cup in South Africa. According to the organisers (the Red Light Campaign (a coalition of organisations including the Southern African Network Against Trafficking in Children and Women in Law Southern Africa), and CMFD – Community Media For Development Productions, with the support of Oxfam GB), by raising awareness about how human trafficking can be prevented, recognised, and reported, media can help save lives and provide information needed for vulnerable people to stay safe. Based on the key messages of the Red Light Campaign, 3 spots comprising short dramatic scenes were produced that address various aspects of human trafficking.
http://www.comminit.com/children/content/together-we-can-end-human-trafficking-radio-spots
6. Project WET – United States, Global
This initiative draws on printed materials, the internet, and face-to-face encounters. The strategy involves: publishing water resource materials (e.g., educator guides, children’s activity books and storybooks, maps and posters, etc.) in several languages; providing training workshops on diverse water topics (i.e., watersheds, water quality, water conservation); organising community water events, such as Make a Splash with Project WET water festivals and the Global Water Education Village™; and building a worldwide network of educators, water resource professionals, and scientists.
http://www.comminit.com/natural-resource/content/project-wet
===
C-Change Launches Programme in DRC to Mitigate Gender-based Violence in Schools
C-Change implemented a programme to prevent and mitigate school-related, gender-based violence (SRGBV) in 31 schools in Katanga Province in Democratic Republic of Congo (DRC). The programme in the DRC uses the tested USAID Safe Schools Doorways – http://www.comminit.com/clickthru/471767beb8e7e3604cd8ebbafa8d5122?node= – I & III curricula for teachers and students to promote positive changes in students, teachers, school administrators, parents, and community members on attitudes and knowledge concerning gender-based violence.
Based on formative research, the C-Change project in DRC has developed community media campaigns utilising radio, television, educational comic books and other community channels to create awareness of the issues related to SRGBV and youth. These messages focus on improving attitudes and behaviors that contribute to hostile environments for students. Materials are available on C-Hub: http://www.comminit.com/clickthru/cbb0694a760af3fb374fb9d6601efac9?node=
C-Change Leads Action Media Workshops in Jamaica and The Bahamas
C-Change conducted a series of Action Media workshops in Jamaica – http://www.comminit.com/clickthru/0f4feae666a74afefd09e8db433f5d51?node= – and The Bahamas –http://www.comminit.com/clickthru/0f4feae666a74afefd09e8db433f5d51?node= – in which participants played an active role and contributed to development of ideas and concepts for HIV prevention communication materials. In Jamaica, participants included men who have sex with men (MSM), sex workers, and community educators. In The Bahamas, participants comprised MSM, individuals engaged in sex work contexts, and people living with HIV. Reports from the Jamaica and The Bahamas workshops highlight the challenges, gaps, and needs relating to communication around HIV.
===
MATERIALS
http://www.comminit.com/global/search/apachesolr_search/?filters=tid%3A36%20language%3Aen%20tid%3A30
7. Covering Trauma: A Training Guide
by Jina Moore
This guide, published by Radio for Peace Building in January 2011, has been designed to give journalists concrete tools for understanding the effects of trauma and for conducting sensitive reporting and writing on trauma stories. It provides tips on how to carry out interviews in difficult situations, as well as how to frame stories so as to protect victims and not sensationalise violence. The guide also explores how journalism can help communities heal after trauma.
http://www.comminit.com/media-development/content/covering-trauma-training-guide
8. Top 7 Reasons Why Most ICT4D Projects FAIL
by Clint Rogers
This video features interviews of development practitioners from African countries at the Information and Communication Technologies Summit held in Winneba, Ghana, in August 2010. The interviews seek to understand why commonly held beliefs about information and communication technologies for development (ICT4D) are actually erroneous and provide 7 reasons while ICT4D often fails in the field. The video ends with a series of questions based on the 7 failures of ICT4D that development workers and funders could ask themselves before designing their next ICT4D project in order to overcome some the weaknesses and/or reasons behind past failures.
http://www.comminit.com/ict-4-development/content/top-7-reasons-why-most-ict4d-projects-fail
9. I Have Listened, I Have Heard [CD and Booklet]
Produced by Women’sNet as part of the Digital Storytelling Project in December 2006, this CD contains digital stories produced by two groups of South African women: lesbian women facing discrimination and violence and women who have experienced domestic violence. The booklet, which accompanies the CD, gives guidelines and ideas about how to use the digital stories in human rights advocacy, women’s rights, and gender education and training programmes.
http://www.comminit.com/global/content/i-have-listened-i-have-heard-cd-and-booklet
10. Video Advocacy Planning Toolkit
This October 2011 toolkit was created by WITNESS to help human rights defenders and social change activists evaluate whether video is right for their campaign and, if it is, to plan and create an advocacy video. There are 12 chapters in the toolkit, starting from «Identify the Objective of Your Video» and moving toward topics such as «Determine How You Will Evaluate Impact». Each chapter features an interactive video introduction and links to video case studies and resources. Users of the toolkit are also guided through a series of questions that will help them develop a strategy for their advocacy video, which they can then save and share with allies.
http://www.comminit.com/ict-4-development/content/video-advocacy-planning-toolkit
===
Become Your Own Real-time News Publisher
Contract The CI – we work with the leading international provider of this service – to use sophisticated technology which gathers, analyses, and organises the world’s media, giving you complete editorial control over the news sources and presentation of this content on your site. Lower your costs for content creation while increasing your user discovery and engagement with relevant news, photos, and twitter and video feeds.
See some examples in the CI frame for Malaria – http://ci.daylife.com/topic/Malaria and World Bank –http://ci.daylife.com/topic/World_Bank Contact wfeek@comminit.com for more details.
===
EVALUATIONS
http://www.comminit.com/search/apachesolr_search/evaluations?filters=
11. Presenting the Evidence for HIV Communication
by Thomas Scalway
«This [January 2010] paper makes the argument for communication. While recognising the importance of clinical methods, it shows that HIV communication is effective, cost-effective and a crucial counterpart to clinical HIV prevention interventions….The communication programmes described in this document aim to tackle specific aspects of knowledge, motivation, attitudes, norms (or ideational factors) or behaviours in a way that will have a knock-on effect in terms of reducing new HIV infections. This means the evidence cited in this document is not focused on reduction of HIV incidence. However, it does show both the impact of communication programmes in terms of social or behaviour change, and also the clear evidence that these social and behaviour changes are reducing incidence in South Africa and a number of other countries…»
http://www.comminit.com/hiv-aids/content/presenting-evidence-hiv-communication
12. Solutions to End Child Marriage
by Anju Malhotra, Ann Warner, Allison McGonagle, and Susan Lee-Rife
From the International Center for Research on Women (ICRW), this June 2011 brief summarises a systematic review of child marriage prevention programmes that have documented evaluations. «…[T]he results from this composite of evaluations lean toward positive findings, indicating that a set of strategies focusing on girls’ empowerment, community mobilization, enhanced schooling, economic incentives and policy changes have improved knowledge, attitudes, and behavior related to child marriage prevention. The strongest, most consistent results are shown in a subset of programs fostering information, skills, and networks for girls in combination with community mobilization.»
http://www.comminit.com/children/content/solutions-end-child-marriage
13. Evaluation of Cell Phone for Life for Cell-Life: Baseline Report
by Donald Skinner
This October 2009 document presents a baseline evaluation conducted as part of the pilot Cell Phone for Life project, implemented by Cell-Life, Soul City, and the Treatment Action Campaign (TAC). The project involves the direct use of cell phones to provide information to people who are infected and affected by HIV/AIDS. The report finds that Cell Phone for Life constitutes a new and exciting approach to information dispersal that is instant and can be widely dispersed directly into people’s hands. The author asserts that the service should be able to respond to changing conditions and reflect these contexts in both the content of messages and the distribution channels used.
http://www.comminit.com/ict-4-development/content/evaluation-cell-phone-life-cell-life
14. Outcome Evaluation of Community Health Promotion Intervention within a
Donor Funded Project Climate in Papua New Guinea
by Helen E. Ashwell and Lesley Barclay
This November 2009 paper examines the Australian Agency for International Development (AusAID)-funded Women and Children’s Health (WCH) Project, which was carried out in Papua New Guinea from 1998 to 2004. As detailed here, the project utilised education, community development, and health promotion interventions to increase community support for the health of women and children. In short, the interventions were found to have resulted in communities taking increased responsibility for their health through healthy lifestyle changes. Communities that partnered with the local health system increased their use of health services to help improve the health of women and children. This pattern was linked to «[a] renewed sense of belonging from reworked community leadership [which] reduced resistance to change and influenced individual participation in initiating and maintaining changes. Increased trust, reciprocity and collective action were evident.»
http://www.comminit.com/children/content/outcome-evaluation-community-health-promotion-intervention-within-donor-funded-project-c
15. Swedish Support to a Regional Environmental Journalism and
Communication Programme in Eastern Africa for the Period 2002-2006
by Birgitte Jallov and Charles Lwange-Ntale
This report explores the Regional Training Programme in Environment Journalism, supported by Sida, the objective of which was to improve the quality of environmental reporting in the media in the Eastern Africa region through training, networking, community outreach, and developing positive attitudes toward sustainable management of natural resources. The programme’s focus on the environment also included relevant areas such as conflict management, gender, and HIV/AIDS. The objective of this study was to assess whether the support to strengthen environmental journalism capacity worked in the 2 major components of the project: to establish institutional capacity for mid-career training of journalists in the 5 Eastern African countries and to develop and run effective journalism training courses there. Furthermore, the study presents a needs assessment and recommendations for Sweden’s possible continued support to the area and the sector.
http://www.comminit.com/media-development/content/swedish-support-regional-environmental-journalism-and-communication-programme-eastern-af
16. Evaluation of Breakthrough’s ICED! Video Game
by James Diamond and Cornelia Brunner
This May 2008 report is an evaluation of a video game called ICED! (I Can End Deportation), which the human rights organisation Breakthrough developed in an effort to educate a wide audience about United States (US) immigration laws and practices and deportation policies. The authors contend that the findings suggest that ICED! is an effective tool for educating a broad audience about facts associated with these issues and for influencing their attitudes about US immigration policies.
http://www.comminit.com/entertainment-education/content/evaluation-breakthroughs-iced-video-game
===
The Drum Beat is the email and web network of The Communication Initiative Partnership – ANDI, BBC Media Action, Bernard van Leer Foundation, Calandria, CIDA, Citurnas ldta., DFID, FAO, Fundación Nuevo Periodismo Iberoamericano (FNPI), Ford Foundation, Heartlines, Imaginario, Inter-American Development Bank, International Food Policy Research Institute (IFPRI), International Institute for Communication and Development (IICD), Johns Hopkins Bloomberg School of Public Health Center for Communication Programs, MISA, Ohio University, Oxfam Novib, PAHO, The Panos Institute, The Rockefeller Foundation, SAfAIDS, Sesame Workshop, Soul City, Swiss Agency for Development and Cooperation, UNAIDS, UNDP, UNICEF, USAID, World Health Organization (WHO), W.K. Kellogg Foundation.
Chair of the Partners Group: Garth Japhet, Founder, Soul City garth@heartlines.org.za
Executive Director: Warren Feek wfeek@comminit.com
===
The Editor of The Drum Beat is Kier Olsen DeVries.
Please send additional project, evaluation, strategic thinking, and materials information on communication for development at any time. Send to drumbeat@comminit.com
The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.
To reproduce any portion of The Drum Beat, see http://www.comminit.com/global/content/editorial-policy-ci-global for our policy.
To subscribe, see http://www.comminit.com/global/user/register
To unsubscribe, reply to this message with «unsubscribe» as the subject.
Blog de Octavio Islas 