7802 The Communication Initiative, The Drum Beat – Issue 596 – Communication and Change News and Issues, September 26 2011

The Drum Beat – Issue 596 – Communication and Change News and Issues
September 26 2011

This issue includes:

* EXPERIENCES: youth film, media dev monitoring, peace advocacy, livability…
* Updates from C-CHANGE.
* STRATEGIC THINKING: ICT4D, condoms, networked journalism, political violence…
* Sign the End of Polio PETITION.
* IMPACT DATA: Findings from South Africa, Brazil, Uganda, Nepal…
* Send us your C4D job VACANCIES.

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From The Communication Initiative Network – where communication and media are central to social and economic development.

Subscribe to The Drum Beat: http://www.comminit.com/en/user/register
Access this issue online at http://www.comminit.com/global/drum_beat_596.html

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EXPERIENCES
http://www.comminit.com/global/search/apachesolr_search/?filters=tid%3A36%20language%3Aen%20tid%3A10

1.      Street to Street
Street to Street is a film project implemented by the youth organisation WAYout Arts and produced by Wilderness Pictures. The project offers students worldwide the opportunity to engage directly with street youth in Sierra Leone as they try to get off the street and into education. Via vlogs (video blogs) and the internet, young people aged 12 to 16 in Freetown upload weekly videos, so that students in partner schools in North America can respond – asking questions, building relationships, or just cheering them on.
http://www.comminit.com/children/content/street-street

2.      infoasaid
This project is working to deliver tools and resources to build the capacity and preparedness of humanitarian aid agencies to respond to the information and communication needs of affected populations between emergencies – as well as to mount immediate rapid responses to select emergencies. infoasaid aims to produce a quick reference media landscape guide for 25 of the world’s most disaster- and conflict-prone countries so that agencies can understand how audiences access information and what media channels exist in these vulnerable countries. The project is a consortium of Internews and the BBC World Service Trust, two international media development agencies, and is funded by UKaid from the United Kingdom (UK) Department for International Development (DfID).
http://www.comminit.com/content/infoasaid

3.      Media Development Monitoring and Evaluation-Wiki (mediaME-Wiki)
mediaME is a collaborative online initiative to collect and share knowledge and experience in monitoring and evaluation (M&E) in the field of media development. Participants include media assistance organisations, researchers, and other media and development practitioners who engage with the project as partners, members of the mediaME Expert Advisory Group, content contributors, and users.
http://www.comminit.com/media-development/content/media-development-monitoring-and-evaluation-wiki-mediame-wiki

4.      Comprehensive Sexuality Education (CSE)
Launched in March 2009 by the Family Life Association of Swaziland (FLAS) and funded through The International HIV/AIDS Alliance, the Comprehensive Sexuality Education (CSE) initiative is designed to equip young people in Swaziland with knowledge and skills to allow them to determine and enjoy their sexuality in all spheres of life. Through teacher training and peer education, the programme is introducing sexuality education in schools and communities. The CSE programme emphasises a rights-based approach to sexual and reproductive health, designed to empower young people to take action rather than passively accept what others have decided for them.
http://www.comminit.com/hiv-aids/content/comprehensive-sexuality-education-cse

5.      Advocacy for Peace and Conflict Resolution
Launched by the Uganda Peace Foundation Initiative (UPFI), the Advocacy for Peace and Conflict Resolution programme aims to strengthen community peace and conflict transformation capacities in northern Uganda’s districts of Kitgum, Pader, and Gulu. The programme hopes to help establish a culture of peace, tolerance, and non-violence within the population. This includes sensitising communities about peace by organising radio programmes, sport activities such as football and netball, exchange visits between internally displaced person (IDP) camps, and cultural activities.
http://www.comminit.com/entertainment-education/content/advocacy-peace-and-conflict-resolution

6.      Women’s International Network (WIN)
WIN uses information and communication technologies (ICTs) and face-to-face interaction to work for women’s right to communicate as a basic human right expressed through community radio. WIN’s actions, events, and publications support women’s empowerment, gender equity, and a general improvement in the condition and position of women worldwide. Infused with its participatory philosophy, WIN promotes women’s access to all levels of community radio, including decision-making. WIN supports women’s efforts to express themselves within and beyond their communities, by providing training programmes and production exchanges at the international and local level. The documents page on WIN’s website offers access to publications that further illustrate WIN’s commitments. WIN is an element of AMARC [World Association of Community Radio Broadcasters].
http://www.comminit.com/ict-4-development/content/womens-international-network-win

7.      Eden Area Livability Initiative (EALI)
EALI is a community-driven effort to improve the quality of life and health of those living in the Eden Area of Alameda County, in the state of California, the United States (US). Led by Alameda County Supervisors Nate Miley and Alice Lai-Bitker through collaboration with the nonprofit national organisation the Prevention Institute, the initiative centres around an interpersonal process of sparking community participation in decisions that affect the community through the development of a shared community vision. In order to ensure coordination and implementation of this vision and plan between government and the community, a core focus is on strengthening relationships between government and the community.
http://www.comminit.com/democracy-governance/content/eden-area-livability-initiative-eali

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UPDATES FROM C-CHANGE

Communication for Change (C-Change) and Ohio University will launch the Online C-Modules: A Learning Package for Social and Behavioral Change Communication (SBCC) in early October. The course prepares development and public health professionals to plan and implement communication strategies, involve communities and stakeholders, select channels and creative approaches to reach audiences, monitor progress, and evaluate programmes. After an introduction to SBCC, modules follow the five steps in C-Planning: Understanding the Situation, Focusing and Designing, Creating, Implementing and Monitoring, and Evaluating and Replanning. The course, available in instructor-led and self-paced formats, emphasises problem-solving, creative thinking, and the practical application of knowledge and skills.

Up to 20 participants from C-Change partner organisations will take the first course, scheduled from October 2011 through June 2012. For information on future offerings, contact Dr. David Mould, Center for International Studies, Ohio University – davidhmould@gmail.com – or Emily Bockh, C-Change –ebockh@fhi360.org  The self-paced versions of the Online C-Modules will also be available in early October.

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STRATEGIC THINKING
http://www.comminit.com/global/search/apachesolr_search/strategic%20thinking?filters=tid:36

8.      The ICT4D Baby Is Out but Its Bathwater IS Making Waves
by Patrick Kalas
This blog-style personal reflection is Patrick Kalas’s view of the «perceived heartbeat of the ICT4D community at ICTD in London [3rd Information and Communication Technologies for Development (ICTD) conference, London, United Kingdom, December 13-16 2010].» Though ICTs are thought of as enabling tools for development, «which can catalyze social, economic and political change processes through providing timely access to information and knowledge, facilitate knowledge-sharing and learning while amplifying voices of the voiceless …, there is a current shift in discourse within the ICT4D community» towards evidence-based exchanges focusing on outcome and selected impact. The result is a case for «bottom-up, demand-driven strategic integration of ICTs to leverage results in other sectors such as Health, Education, Rural Development, Governance or Climate Change programmes….»
http://www.comminit.com/ict-4-development/content/ict4d-baby-out-its-bathwater-making-waves

9.      Men’s Condom Use in Higher-Risk Sex: Trends and Determinants in Five Sub-Saharan Countries
by Tim Adair
This April 2008 paper, produced by Measure DHS for review by the United States Agency for International Development (USAID), examines men’s condom use at last higher-risk sex (i.e. non-marital, non-cohabiting partner) in five sub-Saharan countries: Burkina Faso, Cameroon, Kenya, Tanzania, and Zambia. The two most recent Demographic and Health Surveys (DHS) in each country are analysed to show trends in various indicators. According to the report, use of condoms has increased substantially in Burkina Faso, Cameroon, and Tanzania, with smaller increases in Kenya and Zambia. The report also states that while there is some evidence that knowledge of condoms contributes to increased use of condoms, this does not appear to be the case with attitudes toward people with HIV. Having a positive attitude toward people with HIV, or believing that information about condoms should be taught in schools, has no clear relationship with condom use.
http://www.comminit.com/hiv-aids/content/mens-condom-use-higher-risk-sex-trends-and-determinants-five-sub-saharan-countries

10.     The Value of Networked Journalism
by Charles Beckett
From the Polis/BBC College of Journalism conference, June 2010, United Kingdom (UK), this report intends to show the increasing effectiveness and diversity of new forms of news production when networked. By «networked journalism», the author means a synthesis of traditional news journalism and the emerging forms of participatory media enabled by Web 2.0 technologies such as mobile phones, email, websites, blogs, micro-blogging, and social networks. «Networked Journalism allows the public to be involved in every aspect of journalism production through crowd-sourcing, interactivity, hyper-linking, user-generated content and forums. It changes the creation of news from being linear and top-down to a collaborative process….This paper will set out how journalism in the UK is already well on the way to adapting to the change. It will argue that Networked Journalism is already happening and that where it is done well, journalism thrives and adapts.»
http://www.comminit.com/media-development/content/value-networked-journalism

11.     Protecting Palestinian Children from Political Violence: The Role of the International Community
by Jason Hart and Claudia Lo Forte
This September 2010 document reviews how the violence associated with occupation affects Palestinian children and then comments on how the United Nations (UN) and international agencies have worked to protect these children. The document recommends: engagement with Palestinian children and their caregivers about their experiences, understanding, and aspirations around protection; co-analysis by Palestinian, international, and intergovernmental organisations; engaging expertise on mental health and social work in the Palestinian context, including from the perspectives of international relations, anthropology, and political economy; advocacy and awareness-raising measures pursued in a more concerted way; reviewing funding sources from the perspective of ensuring maximum potential to pursue a principled approach to children’s protection; and evaluating the work of child protection organisations in terms of their impact in mitigating and preventing harm to Palestinian children !
arising from political violence.
http://www.comminit.com/children/content/protecting-palestinian-children-political-violence-role-international-community

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The End of Polio Petition

The End of Polio is encouraging people to sign an online petition to encourage world leaders to fully fund the critical work of the Global Polio Eradication Initiative and close the US$ 590 million funding gap. Simply go to The End of Polio website – http://www.theendofpolio.com – where you can sign the petition and show your support for polio eradication.

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EVALUATIONS: IMPACT DATA
http://www.comminit.com/global/search/apachesolr_search/impact%20data?filters=tid:36

12.     Impact Data – Scrutinize – South Africa
Scrutinize is a social and behaviour communication change (SBCC) campaign created in partnership with United States Agency for International Development (USAID), the Johns Hopkins Health Education in South Africa (JHHESA), and designer jeans label Levi’s that aims to encourage and equip young people to take responsibility to reduce their risk of HIV infection. It uses animated township characters who illustrate daily life encounters that place young people at risk of HIV infection. The animert communicating the risk of HIV infection in the first 6 weeks after infection was found to be effective with regard to partner reduction – particularly with young males. Furthermore, young people with a higher degree of exposure to Scrutinize were more likely to use condoms than those not exposed to Scrutinize. This was particularly true for young men.
http://www.comminit.com/hiv-aids/content/impact-data-scrutinize

13.     Impact Data – Paginas da Vida (Pages of Life) – Brazil
Brazil’s TV Globo produced and broadcast a 203-episode telenovela (soap opera) titled Paginas da Vida («Pages of Life») which completed broadcast on March 2 2007. Communicate, Population Media Center (PMC)’s partner in Brazil, worked with TV Globo to incorporate social messages into the telenovela. There was more than a 50% increase in knowledge among women interviewed with regard to various reproductive health issues, and 72.6% respondents reported that their knowledge of Down Syndrome increased markedly through watching Páginas da Vida. Sixty percent of women, age 18-24, said that scenes in Paginas da Vida served as a stimulus for them to seek a health service. The evaluation found that 65.4% of women interviewed said that the telenovela influenced them to be more careful to prevent unwanted pregnancy.
http://www.comminit.com/children/content/impact-data-paginas-da-vida-pages-life

14.     Impact Data – African Transformation – Uganda
As part of the African Transformation (AT) project, participants in community-based workshops view audio and video profiles of women, men, and couples from Tanzania, Uganda, and Zambia who are considered role models who have overcome gender barriers and challenges in their own lives. AT is a project of the Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs (JHUCCP). Overall, male and female participants reported significantly higher overall levels of efficacy than did their non-participant counterparts. In particular, both male and female participants were significantly more likely to say they could take action to reduce violence against women and that they could perform tasks not traditionally associated with their own gender. Female participants were more likely to talk to other women about negotiating techniques (75% compared to 61.9%).
http://www.comminit.com/content/impact-data-african-transformation

15.     Impact Data – Reproductive Health for Married Adolescent Couples Project (RHMACP) – Nepal
The ACQUIRE Project, in association with CARE Nepal and with funding from the United States (US Agency for International Development (USAID), worked in close collaboration with District Public Health Offices in Parsa and Dhanusha to develop an ecological model incorporating interventions at multiple levels – from individual to health system/policy levels – to bring about behaviour change and improve health outcomes. In short, the RHMACP established a peer education network to disseminate reproductive health information to married couples; supported local health facilities to provide youth-friendly services; and fostered an enabling environment among parents, in-laws, and influential community members to increase married adolescents’ access to, and use of, health services. The percentage of married adolescents visiting government health facilities for services rose from 36% (n=463) in 2005 to 42% (n=472) in 2007. The proportion of women attending antenatal care at least once !
during their last pregnancy rose significantly, from 79% (n=240) to near universal coverage (98%) (n=269). The proportion making 4 or more antenatal care visits increased significantly, from 29% to 50%. Overall, the mean number of antenatal care visits increased from 2.7 to 3.7 visits. Use of postnatal care services also increased, from 20% (n=240) in 2005 to 30% (n=269) in 2007.
http://www.comminit.com/content/impact-data-reproductive-health-married-adolescent-couples-project-rhmacp

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http://www.comminit.com/job_vacancies

The CI provides immediate access to 75,000 people in the network and these people often pass job opportunities around their networks and contacts. You can immediately post your jobs (within an online payment system) at https://www.comminit.com/en/node/add/content-vacancies or contactjsavidge@comminit.com for assistance.

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The Drum Beat is the email and web network of The Communication Initiative Partnership – ANDI, BBC World Service Trust, Bernard van Leer Foundation, Calandria, CFSC Consortium, CIDA, DFID, FAO, Fundación Nuevo Periodismo Iberoamericano, Ford Foundation, Healthlink Worldwide, Inter-American Development Bank, International Institute for Communication and Development, Johns Hopkins Bloomberg School of Public Health Center for Communication Programs, MISA, PAHO, The Panos Institute, The Rockefeller Foundation, SAfAIDS, Sesame Workshop, Soul City, Swiss Agency for Development and Cooperation, UNAIDS, UNDP, UNICEF, USAID, WHO, W.K. Kellogg Foundation.

Chair of the Partners Group: Garth Japhet, Founder, Soul City garth@heartlines.org.za
Executive Director: Warren Feek wfeek@comminit.com

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