Social networking is the fastest growing content category for mobile phone users, and one that is rapidly becoming the “most important form of communication” too. By 2015, 94% of mobile operators believe social networking will be more popular than either voice or text communication. (Airwide Solutions). comScore also found that 20% of mobile users now access social networking sites via their phone.
Savvy marketers are now using location-based technology to reach potential customers in the immediate vicinity; business listings on services like Gowalla, Foursquare, Loopt, Google and Facebook Places are set to become crucial weapons in the mobile marketing arsenal.
The increasing spread of ever more intelligent smartphone handsets, combined with the continuing development of apps powered by geolocation technology are crucial to this developing trend, providing a whole new angle of relevance for marketers and brands.
“Once your phone knows where the person is via an opt-in service,” said Google chief Eric Schmidt at the recent Mobile World Congress in Barcelona, “then a business model where a phone can alert you to a buying opportunity should revolutionise business.”
The vital ties between the mobile and social media industries will be high on the agenda at Social Media World Forum Europe 2011, in London on 29-30 March, and as a member of the Telecom Professionals LinkedIn group, you qualify for a discount of 10% on the advertised price when you quote ‘telecomprofs’. Across three streams of compelling content, over 100 of the leading professionals in social media marketing will be delivering insight on how the social media industry is developing, and how mobile marketers can take advantage.
Please view event web site – http://www.socialmedia-forum.com/europe/
A key event for those interested in social media marketing, location based marketing, mobile social media, social tv, social crm, gaming & virtual currencies and much more
Please view all speakers here – http://www.socialmedia-forum.com/europe/workshop/all-speakers
3 tracks – full agenda available here – http://www.socialmedia-forum.com/europe/workshop/agenda
Workshop speakers include:
• Josh Williams, CEO and Founder, Gowalla
• Ben Padley VP, Global Head of Digital Engagement, Sony Ericsson
• Mark Watts-Jones, Head of Development and Innovation, Orange
• Usama Al-Qassab, eCommerce & Digital Innovation, Procter & Gamble
• Mike Butcher, Editor, TechCrunch Europe
• Bian Salins, Head of Social Media Innovation, BT Customer Service
• Kerry Bridge, Global Digital Media Communications, Dell
• Timo Soininen, CEO, Habbo Hotel
• Nick Sharples, Director Corporate Communications Europe, Sony
• Pete Simmons, European Web Producer, Electronic Arts
• Claire Tavernier, Senior Executive Vice President, FremantleMedia
• Pete Devery, EMEA PR Lead, Microsoft
• Delphine Remy-Boutang, Social Media Marketing Manager, IBM
• John Denton, Managing Editor of TV Platforms, BBC
• Babs Rangaiah, Vice President of Global Communications, Unilever
• Manny Anekal, Global Director of Brand Advertising, Zynga Inc.
• Zoe Sands, Head of Digital, Juniper Networks
• Martine Edgell, CRM Specialist, Mercedes Benz
• Ilicco Elia, Head of Consumer Mobile Products, Reuters Media
• Cristian Cussen, Director of Business Development, Ning
• Darren Patterson, COO, Tweet meme
• Richard Clark, Head of Online Marketing, BestBuy
• Garth Holsinger, VP of Sales and Business Development, Klout
One Price – attend all three stream– only £355 per day – book your ticket here –http://www.socialmedia-forum.com/europe/register/workshop-pass .
Free to attend exhibition passes – book here – http://www.socialmedia-forum.com/europe/register/exhibition-a-workshop
For social media marketing events in Cape Town, Singapore, Dubai, & New York please view –http://www.socialmedia-forum.com
Posted By Ian Johnson
Blog de Octavio Islas 