The Drum Beat – Issue 540 – C-Change Picks and Capacity Strengthening in SBCC
May 3 2010
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This issue includes:
* Background on the C-CHANGE PROGRAMME.
* An introduction to C-CHANGE PICKS.
* A CALL for SBCC resources, evaluations, case studies.
* An invitation to vote in a POLL: culture and HIV infection.
* A request: send your FEEDBACK: H1N1 behavioural interventions.
* A welcome: C-CHANGE CAPACITY STRENGTHENING.
* A CALL for SBCC capacity-building resources, tools, trainings.
* Celebrate WORLD PRESS FREEDOM DAY: May 3.
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From The Communication Initiative Network – where communication and media are central to social and economic development.
Subscribe to The Drum Beat: http://www.comminit.com/en/user/register
Access this issue online at http://www.comminit.com/en/drum_beat_540.html
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The Communication Initiative is working in support of the United States Agency for International Development (USAID)’s C-Change programme (http://www.comminit.com/redirect.cgi?m=34e3897097fc0768e180f32d1c054c4c) on two activities to highlight and advance action and thinking on social and behaviour change communication (SBCC) in the health and development sector:
1) C-Change Picks: http://www.comminit.com/en/cchangepicks.html
2) C-Change Capacity Strengthening Online Resource Center (CSORC): http://www.comminit.com/en/cchange_capacity.html
This issue of The Drum Beat provides more information on both of those projects and their activities.
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THE C-CHANGE PROGRAMME
Communication for Change (C-Change), implemented by AED and partners, is USAID’s flagship programme to improve the effectiveness and sustainability of social and behaviour change communication (SBCC) as an integral part of development efforts in health, the environment, and civil society. C-Change works with global, regional, and local partners to use communication to change individual behaviours and social norms, supported by evidence-based strategies, training and capacity building, and research. In fostering the sustainability of programmes, C-Change works on engaging and strengthening existing institutions and social networks and building strong coalitions to support programme growth. The ultimate goal is the improved health and well-being of people in the developing world.
For more information, please see the C-Change website – http://www.comminit.com/redirect.cgi?m=34e3897097fc0768e180f32d1c054c4c
To contact C-Change directly, please email cchange@aed.org
The C-Change Programme was profiled in the September 22 2008 issue of The Drum Beat – please see http://www.comminit.com/en/drum_beat_461.html for the archive of that issue.
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C-CHANGE PICKS
http://www.comminit.com/en/cchangepicks.html
C-CHANGE PICKS WEBSITE
http://www.comminit.com/en/cchangepicks.html
C-Change Picks features SBCC implementation experiences, evaluations, strategic thinking, tools and resources, and events and meetings that C-Change has highlighted for their relevance to SBCC programming and action related to HIV and malaria prevention, uptake of modern and appropriate family planning methods, access to reproductive health information and services, and antenatal and maternal health care. Resources are vetted by C-Change and added to this website on a monthly basis. While not intended to be comprehensive, the materials provide recent information that may be of value to your work in SBCC.
You will find knowledge resources in the following sections:
1) Strategies – e.g., «Integrating Youth Reproductive Health and Family Planning into HIV/AIDS Education» http://www.comminit.com/en/node/310453/cchangepicks
2) Evaluations – e.g., «Mobile Cinema in Lesotho: Documenting Change» http://www.comminit.com/en/node/309667/cchangepicks
3) Implementation/Project Experiences – e.g., «CEPEHRG and Maritime, Ghana: Engaging New Partners and New Technologies to Prevent HIV among Men Who Have Sex with Men» http://www.comminit.com/en/node/310358/cchangepicks
4) Tools – e.g., «Social and Behavior Change Communication (SBCC) Capacity Assessment Tool» http://www.comminit.com/en/node/299147/cchangepicks
There is a section on Events and Meetings (e.g., «Advances in Behaviour Change Communication for HIV & AIDS, TB and Malaria (July 12-23 2010)» http://www.comminit.com/en/node/266988/cchangepicks) that are relevant to SBCC programming.
All resources on the C-Change Picks website are segmented by region and technical area for quick access.
E-MAGAZINE
http://www.comminit.com/en/cchangepicks/newsletter
C-Change Picks publishes a bi-monthly e-magazine that highlights recent case studies, reports, analyses, and resources on SBCC added to the C-Change Picks website. Archived issues of the e-magazine are available on the C-Change Picks website athttp://www.comminit.com/en/cchangepicks/newsletter To subscribe, please contact: cchange@comminit.com
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CALL FOR SBCC RESOURCES, EVALUATIONS, CASE STUDIES
C-Change Picks seeks new knowledge and experiences in SBCC! Your case studies, strategic thinking, support materials, and any other relevant documentation are welcome. Please send them to: cchange@comminit.com
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PLEASE VOTE in Soul Beat Africa’s Poll on multiple concurrent partnerships (MCPs) and changing cultural norms and practices:
http://www.comminit.com/en/africa/hiv-aids.html
In the context of reducing multiple and concurrent partnerships, what are the BIGGEST challenges or obstacles to changing cultural norms and practices that place people at risk of HIV infection (you may choose more than one option):
* Role models who are openly supporting risky cultural norms and practices
* Traditional leaders who are set in their views
* Lack of peer pressure
* Continuing community sanction of risky cultural norms and practices
* Lack of women’s empowerment (which itself is related to cultural norms)
* Media and advertising that perpetuate risky cultural values and practices
* Other
VOTE and COMMENT at http://www.comminit.com/en/africa/hiv-aids.html
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YOUR FEEDBACK SOUGHT – H1N1 BEHAVIOURAL INTERVENTIONS
In June 2009, the United Nations Children’s Fund (UNICEF) and the World Health Organization (WHO) jointly published a document: Behavioural Interventions for Reducing the Transmission and Impact of Influenza A (H1N1) Virus: A Framework for Communication strategies (see http://www.comminit.com/en/node/307108/3076). Spanish, French, and Arabic versions are also available.
This document was intended to support the development of communication interventions, activities, and messages to reduce the spread and impact of the pandemic H1N1 2009 virus.
To better understand how UNICEF and WHO can support country-level communication planning and implementation in the future, both agencies would very much appreciate your feedback on this resource. Please participate in the survey even if you have not seen or used the document.
The survey, which should take less than 10 minutes to complete, will be analysed by an external consultant to both agencies. Replies are anonymous and will be treated confidentially. Only aggregated data will be shared.
To complete the survey, go to: http://www.comminit.com/redirect.cgi?m=ce431608b8e49a92b573b65b26bc12ff
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C-CHANGE CAPACITY STRENGTHENING ONLINE RESOURCE CENTER (CSORC)
http://www.comminit.com/en/cchange_capacity.html
ONLINE RESOURCE CENTER (ORC)
http://www.comminit.com/en/cchange_capacity.html
The CSORC provides resources, information, and opportunities to strengthen capacity in social and behaviour change communication (SBCC). Its development is led by C-Change partner Ohio University in cooperation with The CI. CSORC provides a C-Change-approved collection of SBCC strategies, tools, applications, and support and dialogue opportunities. The CSORC is set up as a one-stop shop to facilitate knowledge generation, research, design, and implementation of SBCC programmes. It is a centralised repository of resources that C-Change has identified as providing information about SBCC strategies and approaches that have successful track records. There are links to dialogues, networks, and information on training and other opportunities such as internships, fellowships, and mentoring that build on existing SBCC capacities. The information is segmented by region and topic to provide quick access to the relevant resources and opportunities.
The Core Resources section reflects the central competencies in C-Change’s approach to capacity strengthening training and its SBCC training modules. C-Change has reviewed and vetted these resources to ensure they are of high quality and relevant for developing skills in each area of competency. The resources listed within each competency area can be used for individual research and skill development or by trainers in courses they offer.
Competency areas include:
1) Formative Research and Analysis – where e.g., «Strategic Considerations for Communications on Multiple and Concurrent Partnerships within Broader HIV Prevention in Southern Africa» http://www.comminit.com/en/node/290893/capacity
2) Strategy Development and Design – e.g., «Assessing Integration Methodology (AIM): A Handbook for Measuring and Assessing the Integration of Family Planning and Other Reproductive Health Services» http://www.comminit.com/en/node/288951/capacity
3) Materials and Message Development – e.g., «Talking About Sex: Using Youth Language in Sexuality Education»http://www.comminit.com/en/node/269650/capacity
4) Programme Implementation – e.g., «New Data on Male Circumcision and HIV Prevention: Policy and Programme Implications»http://www.comminit.com/en/node/287031/capacity
5) Research, Monitoring, and Evaluation – e.g., «Evaluating Social Change and Communication For Social Change: New Perspectives»http://www.comminit.com/en/node/286700/capacity
6) Effectiveness of SBCC – e.g., «Promoting Healthy Timing and Spacing of Births in India through a Community-based Approach»http://www.comminit.com/en/node/273243/capacity
In addition to Core Resources, the CSORC has specific sections that highlight opportunities for SBCC training, internships, exchanges, fellowships, and mentoring, and to connect with other networks and organisations.
For example, through the SBCC Curricula section – http://www.comminit.com/en/cchange_capacity/curricula.html – you can find field-tested, face-to-face training modules; online training modules; and master’s, diploma, and certificate training courses specifically developed by the C-Change programme and collaborating partners Ohio University, the Soul City Institute of Health and Development Communication, and the University of Witwatersrand in South Africa.
THE ORC E-MAGAZINE
The ORC is a bi-monthly e-magazine prepared by The CI in cooperation with Ohio University that alerts subscribers to SBCC-related resources, training, links, and other opportunities for capacity strengthening, which are vetted for quality and relevance by C-Change/Ohio University. Future editions of the e-magazine will focus on a variety of SBCC themes and areas of competency. To subscribe to The ORC, and/or to receive past issues, please contact: cchangeorc@comminit.com
CALL FOR SBCC CAPACITY BUILDING RESOURCES, TOOLS, TRAININGS
The CSORC welcomes suggestions for core resources, support materials, training presentations, and other opportunities and resources relevant to SBCC capacity strengthening. Please send them to: cchangeorc@comminit.com
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WORLD PRESS FREEDOM DAY
Monday, May 3 2010
http://www.comminit.com/redirect.cgi?m=13e3d3323b6a28259f473b9cbc5c7ee6
World Press Freedom Day is celebrated across the globe every May 3rd, representing an opportunity to commemorate the fundamental principles of press freedom and to pay solemn tribute to journalists who have lost their lives in the line of duty.
A video message from Irina Bokova, Director-General of UNESCO, reminds us of the connection of this year’s theme to the «right to know». See http://www.comminit.com/redirect.cgi?m=8591cabb40a2ff6bb6e73667bd851f82
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The Drum Beat is the email and web network of The Communication Initiative Partnership – ANDI, BBC World Service Trust, Bernard van Leer Foundation, Calandria, CFSC Consortium, CIDA, DFID, FAO, Fundación Nuevo Periodismo Iberoamericano, Ford Foundation, Healthlink Worldwide, Inter-American Development Bank, International Institute for Communication and Development, Johns Hopkins Bloomberg School of Public Health Center for Communication Programs, MISA, PAHO, The Panos Institute, The Rockefeller Foundation, SAfAIDS, Sesame Workshop, Soul City, Swiss Agency for Development and Cooperation, UNAIDS, UNDP, UNICEF, USAID, WHO, W.K. Kellogg Foundation.
Chair of the Partners Group: Garth Japhet, Founder, Soul City garth@heartlines.org.za
Executive Director: Warren Feek wfeek@comminit.com
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The Editor of The Drum Beat is Kier Olsen DeVries.
Please send material for The Drum Beat to The CI’s Editorial Director – Deborah Heimann dheimann@comminit.com
The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.
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