«Pivotal Terms in Media Ecology: A Dialogue»
by Eric McLuhan and Peter Zhang
(Came out in the July issue of ETC:
http://www.generalsemantics.org/slide/etc-693-july-2012-is-now-available-for-download/)
These are the section headings:
“The Medium Is the Message”
Obsolescence (Retirement), Retrieval (Revival, Renaissance)
Democracy, Writing
The Alphabet Effect
The Hemispheres
Hot and Cool
The Return of the Oral, Neoprimitivism
Logos as Formal Cause
Logotherapy
Charge of the Light Brigade/Barricade
Trained Incapacity, Closure
Work as an Ideology
Obliquity, the Perseus Myth, Practical Criticism
