9504 Media Ecology, Steve Reagles, McLuhan y iPads

For those of you sleeping around with your iPad, the article link, below, reminds one of McLuhan’s comment in Understanding Media (Gingko 2003), providing, as well, a double entendre for McLuhan’s notion of somnambulist effect, not to mention further claims about the neurological effect of media. It also raises interesting questions about the effect of different colors of light.

“The instance of the electric light may prove illuminating in this connection. The electric light
is pure information. It is a medium without a message, as it were. . . .” (19).

McLuhan, Marshall.  “The Medium is the Message.”  Understanding Media.  Corte Madera:  Gingko, 2003.  19-35.

http://www.adn.com/2012/07/14/2542405/cant-sleep-it-could-be-your-ipad.html

— Steve Reagles