Effective Crisis Management & Communication for Reputation Protection
April 16-17th, 2012 – Chicago, IL
Turning ‘Theory’ into ‘Practice’:
This training course will examine all aspects of crisis communication and reputation risk management showcasing experiences and approaches from all types of industries. Through interactive group discussions you will examine how to handle unanticipated and sudden crises through incident management and provide examples of best practice in the industry. Through our classroom-style training it will explore how to develop the most efficient internal and external communication channels and strategies for building crisis management teams with routines on who, what, and how to handle the information flow in any type of crisis in order to limit the impact on the organization. It will also go one step further and analyze how crisis management impacts the brand and how to develop strategies for reputation risk management.
Key areas to be covered in the training program:
– Exploring crisis response – importance of an integrated crisis response plan
– Investigating the readiness of your organization
– Prepare for crisis or change
– Implementing a crisis communication strategy to help minimize reputation damage
– Defining the roles and responsibilities – Chain of Command & Crisis Leadership
– Communication the message with transparency & authenticity
– Explore different social media channels and integrating them into your crisis plan
Proven Trainer: Pat Philbin, Ph.D., APR
Pat has over 25 years of experience in U.S. federal government, congressional, public, and international affairs. He has worked in organizational and business development & transformation, change management initiatives and innovative leadership with top-level, senior government officials and company executives. He has extensive knowledge in crisis communication, media relations, employee communication and reputation management.
Managed and participated in large scale, high profile events including:
– Loss of the space shuttle Challenger
– Loss of TWA Flight 800 & Alaska Air
– Loss of JFK Jr.’s aircraft off Martha’s Vineyard
– FEMA’s transformation following Hurricane Katrina
Has worked with companies including:
– AirTran (Southwest) – BP – New York State Dept of Health
– American Red Cross – C&H Global Securities – Philip Morris
– Anteon Corporation – Heifer International – Royal Caribbean Cruise Line
– A&P – Isagen – US Dept of Health & Human Services
– Bonneville Power – NATO – Walt Disney
The course is strictly limited to 12 delegates!
Registrations are accepted on first come first serve basis.
Click here to register.
For more information regarding this program and for registration details, please contract:
Emily Jones
Campaign Manger
Professional Training
emilyj@professionaltrainingme.com
312.540.3000 x6714
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