8860 Media Ecology, Marshall McLuhan’s Mosaic, Probing the Literary Origins of Media Studies, Elena Lamberti

Marshall McLuhan’s Mosaic
Posted on February 16, 2012 by Redazione web
Probing the Literary Origins of Media Studies
Elena Lamberti

One hundred years after Marshall McLuhan’s birth, Elena Lamberti explores a
fundamental, yet neglected aspect of his work: the solid humanistic roots of
his original ‘mosaic’ form of writing. In this investigation of how his
famous communication theories were influenced by literature and the arts,
Lamberti proposes a new approach to McLuhan’s thought.Reconnecting McLuhan
with his literary past,

Marshall McLuhan’s Mosaic is a demonstration of one of his greatest ideas:
that literature not only matters, but can help us understand the hidden
patterns that rule our environment.

Elena Lamberti is a research professor in the Department of Foreign
Languages and Literature at the University of Bologna.

‘Marshall McLuhan’s Mosaic is the truly refreshing and fresh engagement with
McLuhan’s writing that the digital age has been waiting for.’ – Linda
Hutcheon, University of Toronto

‘Elena Lamberti’s Marshall McLuhan’s Mosaic stands as a milestone in
literary theory, filling in a major gap in the discipline and in the process
making an essential contribution to McLuhan studies and the field of media
ecology. ’ – Lance Strate, Fordham University; author of “On the Binding
Biases of Time and Echoes and Reflections”; and co-editor of “The Legacy of
McLuhan”

‘Marshall McLuhan’s Mosaic is a breathtakingly wide-ranging study, taking in
the history of knowledge, rhetoric, and media from the middle ages to the
present.’ – Max Saunders, King’s College London
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