Jeffrey Schnapp spoke at the recent International McLuhan conference in Toronto. This book will be of interest to anyone interested in new book styles, formats and the arrival of e-books; it covers the Jerome Agel and Quentin Fiore book collaborations with Marshall McLuhan in detail (The Medium is the Massage, War & Peace in the Global Village)….AlexK
The Electric Information Age Book is a collaboration between myself [Jeffrey Schnapp] and designer Adam Michaels of Project Projects (NYC) in the form of an excavation of a moment from the e-Book’s prehistory and metabook on a cut-and-paste genre of original paperbacks. The book explores on a time span in mass-market publishing in the sixties and seventies when former backstage players-designers, graphic artists, editors, «coordinators,» and «producers»-stepped into the spotlight to create a set of exceptional paperback books. The period begins in 1966 when Jerome Agel and Quentin Fiore, in collaboration with Marshall McLuhan, first developed The Medium Is the Massage into «an inventory of effects,» and continues to 1975, the publication year of Other Worlds, Agel’s collaboration with the exobiologist Carl Sagan. Graphic designers such as Fiore employed a variety of radical techniques-verbal visual collages and other typographic pyrotechnics-that were as important to the content as the text.
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