Effective Crisis Management & Communication for Reputation Protection
August 15-16 | Chicago, IL
TURNING ‘THEORY’ INTO ‘PRACTICE’:
This professional training course will focus on how to create an effective Crisis Management & Communication response plan to align strategic imperatives with business strategies and goals. Ensure your program supports optimal and integrated communication, reputation management and risk mitigation, should a crisis occur. Training courses are limited to 12 people giving you the optimal opportunity to benchmark with your peers on the tools and techniques necessary to implement an effective plan equipping you with the ability to anticipate and deal with a crisis. Gain further understanding of the fundamentals of communication both internally and externally while challenging the ideas, opinions and practices of your peers to give you functional knowledge and perspectives to take away from the training.
INTERACTIVE COURSE DISCUSSION ON TOPICS INCLUDING:
· Determining key benefits of social media
· Reestablishing trust with employees and customers during and after a crisis situation
· Creating likage between corporate reputation, business strategy and sustainable business practices
· Communicating your message with transparency and authenticity
· Exploring the different options you have with implementing a crisis response timeline
WHO SHOULD ATTEND THIS TRAINING:
Heads, VPs, Directors and Senior Managers involved in: Public Relations, Corporate/External Communications, Public/Corporate Affairs, Media Relations/Corporate Media, Marketing Communications, and all those involved in developing and implementing a crisis communication strategy.
YOUR TRAINER: Pat Philbin
- Pat Philbin has over 25 years of experience in US Federal Government, congressional, public and international affairs. He has also worked in organizational and business development & transformation, change management initiatives and innovative leadership with top-level, senior government officials and company executives. He has extensive knowledge in crisis communication, media relations, employee communication and reputation management. He has worked with companies including: Anteon Corporation, American Red Cross, AirTran (Southwest), BP, C&H Global Securities, US Dept. of Health & Human Services, Heifer International, New York State Dept. of Health, NATO, Walt Disney, Royal Caribbean Cruise Line, Savantage Solutions, Seebald Security Solutions, and United States Coast Guard National Capital Planning Commission
For more information regarding this program and for registration details, please contact:
Cassie Bungert
Marketing Manager-Professional Training
cbungert@marcusevansch.com
312-540-3000 x 6672
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