CFA: Gale Encyclopedia of Major Marketing Strategies
We are inviting academic editorial contributors to a new 1-volume encyclopedia about major marketing strategies, with assignments focused on 100 case studies of major marketing strategies for some of the top global and emerging brands from 2011 – 2012. Entries include majorproduct/service, mobile app, social media, brand development, packaging, and television strategies amongst other types. Each entry (2,500 – 3000 words) provides situational analysis, information on the target market, overview of the marketing strategy, and outcome.
We are making article assignments with a deadline of December 3, 2012.
If you are interested in contributing to the *Gale Encyclopedia of MajorMarketing Strategies,
* it can be a notable publication addition to your CV/resume and broaden your publishing credits. Moreover, you can help ensure that accurate information and important points of view are credibly presented to students and library patrons. Compensation is an honorarium payment of $.03 per word and contributors receive credit for their work in the List of Contributors in the front of the encyclopedia.
The list of available entries with a link to the Clio Award site for each entry, style guidelines and sample entry are prepared and will be sent to you in response to your inquiry. Please then select the unassigned entries that best suit your interests and expertise, and send your selection to firstname.lastname@example.org for confirmation and assignment.
If you would like to contribute to building a truly outstanding reference with the *Encyclopedia of Major Marketing Strategies*, please contact me by the e-mail information below. Please provide a brief summary of your background in marketing/advertising or provide your CV. Thanks for your time and interest.